<h1 toutiao-origin="h1" > the young people in our village: "live masters"</h1>
Xinhua
Imposition photo: Zhang Chengyun is pictured on the left in a field in Linxun Village, DaiXian County, Yuncheng City, Shanxi Province; right is Zhang Chengyun (right) recording a video of agricultural science popularization in a greenhouse (taken on July 14). After graduating from university, Zhang Chengyun, 34 years old this year, has always been keen to publicize the customs and customs of his hometown by shooting videos. In August 2018, he began to help villagers live streaming on social platforms, and a sincere smile, quality products and professional knowledge are his "tricks" to attract fans.
Imposition photo: The picture on the left shows Du Yunzhi's flower planting base in Wang Wu Village, Xiaodian District, Taiyuan City; the right picture shows Du Yunzhi live broadcasting at the flower planting base (taken on July 7). Du Yunzhi, 30 years old this year, has been working outside the home for nearly 10 years, and as a senior salesperson, she has a wealth of live broadcast experience. In recent years, Wang Wu Village, Xiaodian District, Taiyuan City, has vigorously developed rural tourism, and Du Yunzhi has returned to his hometown to record rural changes with his mobile phone and publicize the beauty of his hometown.
Panel photo: Cheng Yujiao in a rice paddy field in Sanjia Village, Jinyuan District, Taiyuan City, on the left, and Cheng Yujiao live in a rice field on the right (taken on July 9). After returning to China in 2019, the 24-year-old Cheng Yujiao chose to return to her hometown to start a business and develop comprehensive rice, fish and vegetable cultivation agriculture. The rice produced in Sanjia Village in Jinyuan District is famous far and wide, and Cheng Yujiao has opened a bilingual live broadcast on the social platform to expand sales channels while popularizing rice knowledge, not only doing business in a hurry, but also becoming a well-known "net red".
Imposition photo: Dong Chenxu shows Pears from Linyi County, Shanxi Province, on the left, and Dong Chenxu introduces locally produced peaches through live webcasting on the right (taken on July 13). Dong Chenxu, a 22-year-old from Zhangcun, Beijing Township, Linyi County, is not very old, but has rich experience in opening a store. In order to help the villagers sell fruits online, he began to start a business on the e-commerce platform in March 2020, and the store reached more than 10,000 boxes a day in the peak season, which made him full of confidence in the development of rural e-commerce.
Imposition photo: On the left, Guo Fengrui shows apples from Ji County, Shanxi Province; right, Guo Fengrui introduces apples through a live webcast (taken on July 9). Guo Fengrui, a 31-year-old native of Nancun, Jixian County, returned to his hometown in 2013 to start a business after working in Beijing and seeing the huge potential of rural e-commerce. In 2014, Guo Fengrui established a cooperative and began selling apples online. With the rise of the online live broadcast boom, Guo Fengrui began to promote the high-quality apples in his hometown through various live broadcast platforms.
Imposition photo: Yang Yafei shows Yang Yafei showing the party ginseng from Pingshun County, Shanxi Province; the right picture shows Yang Yafei introducing the party ginseng through live webcast (taken on July 9). Yang Yafei, a 31-year-old from Baijiazhuang Village in Pingshun County, returned to his hometown in 2013 with the dream of developing e-commerce. From only a few commodities to more than 100 kinds of agricultural and sideline products on the line, the online store founded by Yang Yafei has gradually grown from scratch. With the help of the power of the network, Yang Yafei sold walnuts, peppercorns, ginseng, persimmon cakes, black dates and other local souvenirs sold to all parts of the country.
Imposition photo: Liu Ruixu holding a mobile phone stabilizer on the left; Right, Liu Ruixu (right) and cooperative colleagues live in the valley field in Yanjing Village, Licheng County, Shanxi Province (july 8). Liu Ruixu, 29 years old this year, has opened a restaurant, sold a house, planted fruit trees, and in 2019 returned to his hometown of Fengshuyuan Village in Pingshun County to become a professional farmer, becoming a "new farmer" on the Taihang Mountain. After returning to the village, Liu Ruixu and colleagues from the cooperative seized the boom of online live broadcasting with goods and tried to broadcast live in the field. With the help of the power of the network, the cooperative's millet hitched a ride on the "Internet +" express train to sell all over the country.
Imposition photo: Zhang Xukang and his wife Yan Bo display packaged millet in Yuanping City, Shanxi Province, on the left; Zhang Xukang and his wife Yan Bo sell agricultural products through live webcast on the right (taken on July 10). Zhang Xukang, a 29-year-old native of Xiyu Village in Yuanping City, chose to return to his hometown to start a business after retiring from the army in 2015 and began selling local millet, grains and other agricultural products. At the suggestion of his wife Yan Bo, the couple tried to sell through webcasting. As orders increased, they also began to help villagers sell their produce.
Photo: On the left, He Xueyan is in the live broadcast room of the Longzhen Village E-commerce Service Center in Pingshun County, Shanxi Province; He Xueyan introduces agricultural products through live webcasting on the right (taken on July 8). The 25-year-old He Xueyan is the network anchor of the Longzhen Village E-commerce Service Center, from an "e-commerce white" to a network anchor in less than a year, He Xueyan has become a "net red" with strong ability to carry goods in Longzhen Village. From stuttering during the initial live broadcast to now accurately mastering the language of the network, He Xueyan and other anchors in the village have become more and more skilled.
Imposition photo: Guo Fengjie shows apples from Ji County, Shanxi Province, on the left; Guo Fengjie sells apples through live webcasting on the right (taken on July 9). Guo Fengjie, 32, is a native of Guxian Village in Ji County and has been engaged in the construction industry for many years. Jixian has the reputation of "apple town", seeing the development potential of Jixian apples in the field of rural e-commerce, Guo Fengjie chose to return to his hometown to start a business after a long-term inspection. After returning home, he was busy negotiating cooperation with fruit farmers, contacting major supermarkets, and he also opened an online store and became an "anchor".
Imposition photo: On the left, Wu Wei and his wife Liang Xuexue display apples in Ji County, Shanxi Province; on the right, Wu Wei and his wife Liang Xuexue sell apples through live webcasts (taken on July 9). Wu Wei, a 30-year-old from Wujiazhuang Village in Hongdong County, Shanxi Province, opened a courier company and worked as a micro-business after graduating from university in 2009. During this period, he saw that apples from his hometown had high quality and low prices, and poor sales, so he began to sell high-quality apples through e-commerce. Since the beginning of this year, Wu Wei and his wife have taken advantage of the agricultural leisure to try to live stream the goods, but they did not expect that the number of fans in just a few months has exceeded 10,000. Currently, they are daily as long as the weather allows
Panel photo: Chang Ajuan and her father Chang Naimin in an orchard in Dongwang Village, Luzhou District, Changzhi City, Shanxi Province, on the left; Chang Ajuan and her father Chang Naimin introduce their own fruits through live webcasts (photo taken on July 7). Chang Ajuan, 28, used to work in an accounting firm and returned to her hometown in 2019 to run an orchard with her parents. In the past two years, Chang Ajuan has seized the craze of online live broadcasting, focusing the camera on the field, and watering, fertilizing, and pruning the scene have become her "live broadcast room". With the help of the power of the Internet, Chang Ajuan's products are not worried about sales, and more and more villagers are looking for her to sell agricultural products on her behalf.
Imposition photo: Hu Xiangyu shows a glass made in Qi County, Shanxi Province, on the left; Hu Xiangyu introduces the glass through a live webcast on the right (taken on July 6). Hu Xiangyu, a 31-year-old native of Nanguan Village, Qixian County, worked as an engineering designer and teacher before engaging in rural e-commerce. In 2019, Hu Xiangyu returned to his hometown and began to sell specialties and specialty agricultural products in Qi county. In 2021, Nanguancun set up an e-commerce platform to provide entrepreneurial services and convenient conditions for returning youth, and Hu Xiangyu and his team settled in for the first time. In order to broaden the sales channels, he began to try to live stream the goods, more than 1 month, fans
Photo of the imposition: On the left, Wang Yani displays packaged millet in Nanpo Village, Pingshun County, Shanxi Province; right shows Wang Yani introducing the cooperative's millet, corn grits, beans and other agricultural products through live webcasting (taken on July 9). Yani Wang, 26, was a former school counselor and returned to her hometown in 2019 to start a business. As a farmer's child, Wang Yani understands the hardships and helplessness of her father's generation, working all year round to harvest season, but agricultural products cannot be sold at a good price. She's always wanted to change that, and the internet gave her hope. Through e-commerce sales, the cooperative's agricultural products are sold throughout the country.
Imposition photo: Yang Wangfang showing the party ginseng produced in Pingshun County, Shanxi Province, on the left; Yang Wangfang sorting shelves at the e-commerce service center in Longzhen Village, Pingshun County on the right (taken on July 8). In recent years, Pingshun County has vigorously developed e-commerce, carried out live training, incubation, employment guidance, etc., and strived to cultivate rural e-commerce talents. At the beginning of 2019, Yang Wangfang, who has been working outside the village, learned that the village developed e-commerce, felt that the prospects were broad, and returned to the village to join the e-commerce team. With the rapid development of e-commerce, Longzhen Village has hitched a ride on the "digital express", and the supply of agricultural and sideline products in the village is in short supply, and party ginseng, pine pollen, and small grains have become hot products.
Imposition photo: The picture on the left shows Song Junli in the live broadcast room of the e-commerce service center in Longzhen Village, Pingshun County, Shanxi Province; the picture on the right shows Song Junli introducing agricultural products through live webcast (taken on July 8). In 2018, song Junli, who was 29 years old at the time, participated in the e-commerce training organized by the county, and with the encouragement of the e-commerce mentor, she tried the first live broadcast, when there were only a few viewers in the live broadcast room. With the help of her persistence and e-commerce mentors, she has now gained a lot of fans, and every time she goes online, fans will let her recommend local specialty agricultural products.