Disseminating knowledge of the Winter Olympics and promoting cultural exchanges (welcoming the event together)

Ms. Liu, a Beijing resident, used her mobile phone to log on to the "Beijing 2022 Cloud Showroom" to learn about the history of the Winter Olympics, participate in the lottery interaction, and vote for the cloud exhibition hall of her favorite brand.

The recently launched "Beijing 2022 Cloud Exhibition Hall" is the first cloud exhibition hall in the history of the Olympic Games, aiming to create a paradise for the public to communicate and interact online with the Beijing Winter Olympic and Paralympic Winter Games. At the same time, it is also a cultural bridge, allowing participants to feel the charm of Olympic culture through colorful experiential activities. In just a few days, the number of people who participated in the voting has exceeded 100,000.

Coubertin, the father of the modern Olympics, pointed out in the Olympic Declaration: "The Olympic Games are not a competition, but a kind of cultural exchange and integration that originates from the heart. ”

Get up close and personal with the charm of snow sports

On January 27th, the Winter Olympics online sightseeing activities introduced the Beijing Enamel Factory, and the docent told Chinese and foreign participants about the production process of intangible cultural heritage cloisonné.

In the process of sightseeing, a winter Olympic licensed commodity named "Winter Olympic Five Rings Enamel Zun" attracted special attention, and its shape design was inspired by the Olympic Five Rings logo, and the five background colors were taken from the colors of the Olympic Five Rings; the instrument was bamboo-like, with the meaning of "knotted height"; the "Winter Olympic Picture Scroll" on the lid was intricate and fine, the Opening and Closing Ceremony of the Beijing Winter Olympic Games "Bird's Nest", the competition venue "Ice Cube", the Temple of Heaven and the Dajing Gate of Zhangjiakou were all reflected.

The Winter Olympic Five Rings Enamel Zun is just one example of the Winter Olympic licensed commodity becoming a carrier of Winter Olympic culture. In the design and research and development of more than 5,000 kinds of Winter Olympic licensed commodities in 16 categories, the concept of promoting Chinese culture runs through the whole process, which not only greatly stimulates the enthusiasm of the public to participate in the Winter Olympics, but also promotes the development of cultural and creative industries.

In the preparation process of the Winter Olympics, the charm of Chinese culture is everywhere. A series of Winter Olympic image logos such as the emblem, torch, mascot, sports icon, medal and color system of the Beijing Winter Olympic and Paralympic Games highlight the theme of ice and snow and highlight Chinese characteristics.

In the Winter Olympic Village and the main media center, which have opened their doors to welcome guests, the Spring Festival and lanterns are posted, and the new year is full of flavor. The opening of the Beijing Winter Olympics coincides with the Spring Festival of the Year of the Tiger in China, which will bring an unusual and colorful experience of the integration of Eastern and Western civilizations for the Winter Olympics, and once again show the charm of Chinese culture to the world with the help of the Olympic platform.

Outside the arena, the "Let's Go to the Future Together, The New Year of Ice and Snow" event was held with great sound and color. Beijing Shichahai Ice Rink has set up a special ice and snow interactive area, where participants can personally experience folk activities such as ice hockey, ice and wood shooting, ice wrestling, ice dragon boating, etc., and experience the charm of ice and snow sports at close range.

Let the ice and snow culture take root on campus

A few days ago, the ice dance drama "Mulan" was staged in Beijing, and 35 figure skaters dressed in costume danced to the music, and the average age of the actors participating was only 13 years old.

Chen Lu, the bronze medalist in women's single skating at the Winter Olympics, was invited to serve as the general director of the ice dance drama, and she was touched by the children's full devotion, "These children have gone from the initial simple sliding and spinning to now having the ability to jump for two weeks, and I feel the unique charm of sports from them." They can not only appreciate the connotation and value of the Olympic spirit, but also know how to meet challenges in difficult situations and how to realize their dreams through hard work. ”

In recent years, more and more people, especially teenagers, have fallen in love with sports through ice and snow sports and participated in the spread of Olympic culture. On May 15, 2020, the International Olympic Committee, the International Paralympic Committee and the Beijing Winter Olympic Organizing Committee issued the "Beijing 2022 Winter Olympic and Paralympic Games Sustainability Plan", which clearly "integrates Olympic education into school education and teaching" and "enhances the understanding, support and participation of young people in the Olympic Movement", and puts forward the specific task of "forming an Olympic education model with Chinese characteristics". By the end of 2021, there will be a total of 835 Olympic education demonstration schools and 2,062 ice and snow sports schools, and ice and snow culture will take root in the campus.

As the city of the Double Olympics, Beijing has repeatedly held Olympic cultural theme exhibitions in the "Bird's Nest", the Palace Museum, the China Millennium Monument, the Summer Palace and other places to publicize the cultural heritage of beijing and popularize Olympic knowledge, and since 2018, it has held a number of winter Olympic knowledge contests for primary and secondary school students. In 2020, more than 390,000 primary and secondary school students from 826 schools participated in the event. Zhangjiakou City took advantage of the opportunity of the Olympic flag tour to carry out Olympic knowledge education theme activities in 72 primary and secondary schools, covering more than 120,000 teachers and students.

Comprehensively promote the construction of community culture

The world's first "Double Olympic Community" has officially landed in Dongsi Street, Dongcheng District, Beijing. On the same day, the statue of IOC President Bach was unveiled in the Dongsi Olympic Community Park, which together with the three statues of Coubertin, Samaranch and Logue set up by the Dongsi Olympic community in 2008 constituted the "Olympic Figure Group Sculpture". At the time of the 2008 Beijing Olympic Games, Dongsi Street was a well-known Olympic community, which opened the prelude to the integration of the Olympic spirit into the construction of community culture.

In 2019, Gaojing Road Community in Guangning Street, Shijingshan District, Beijing became the first Winter Olympic community in Beijing. Adhering to the concept of "The Winter Olympics make the city better", the Winter Olympic community promotes the construction of the environment, ecology, transportation, ice and snow culture in the jurisdiction as a whole, and has hired 3 Winter Olympic athletes as the "Winter Olympic Community Rotation Leader". The participation of Chinese female short track speed skater Zhao Nannan, freestyle skiing aerial skills world champion Li Nina, short track speed skating star Li Jiajun, etc., has driven and stimulated the enthusiasm of community residents to participate in ice and snow sports. The cultural and fitness square in the community has been upgraded to a Winter Olympic square, becoming a public cultural platform for residents to participate in the Olympic Games and share the Olympic Games.

According to the data provided in the "Beijing 2022 Winter Olympic and Paralympic Winter Games Cultural Heritage Report (2022)", by the end of 2021, 43 Winter Olympic Cultural Squares have been built in various places, covering 19 provinces. After the games, they will continue to be used as urban cultural squares, providing services for citizens to carry out fitness and cultural leisure activities, and continue to promote the Olympic spirit and promote ice and snow sports.

A series of international exchanges and overseas cultural activities such as "Beijing 2022 Winter Olympics Culture Global Tour" and "China Red Light up 2022" have also greatly promoted Cultural and Sports Exchanges between China and foreign countries and enhanced overseas understanding of Chinese culture.

During the "Meet in Beijing" series of test matches held in Zhangjiakou in December 2021, Finland's Rasmus shared a video on the Internet, and the local thoughtful service and perfect facilities attracted the admiration of countless netizens: "I am happy that the Winter Olympic Village can provide such a convenient and efficient service" "I can't wait to watch the Winter Olympics broadcast on TV"...

People's Daily ( 2022-02-02 07 edition)