Haopin Shandong 丨 "Haopin Shandong" opens a new model of regional brand building in the country

Hospitality Shandong people, good product Shandong made

◆ "Haopin Shandong" Spring Festival debut, CCTV heavy promotion ◆ Open a new model of national regional brand building

Good people produce good products well. This Spring Festival, the appearance of "Haopin Shandong" is "Hegemony": on the morning of January 31, CCTV made a heavy promotion of "Haopin Shandong"; Netizens "wisdom to bear" and "Shandong power" and other praise brushed the circle of friends; The Public Press Group solicited the slogan of the "Haopin Shandong" brand and received more than 2,000 valid copywritings in just a few days.

Hospitality Shandong people, good product Shandong made. In this 15-second public welfare propaganda film promoted by CCTV, "Haopin Shandong" and "Tiantuan" appeared, not only representing the excellent traditional culture of Shandong's time-honored brand, but also representing high-quality agricultural products produced by major agricultural provinces, as well as the country's leading high-end manufacturing equipment, such as Yantai apples, Zibo ceramics, ejiao, smart home appliances, industrial Internet platforms, high-speed maglev transportation systems, offshore equipment, Beijing Winter Olympics "rookie" intelligent snow wax vehicles, etc., highlighting the strong strength of the "Haopin Shandong" brand.

Good products rely on thick roads, and the reputation is passed on to the world. Creating and promoting the regional public brand of "Haopin Shandong" is an important measure for Shandong to deeply implement the strategy of strong quality province and brand. Hou Chengjun, director of the Provincial Market Supervision Bureau, said that "Haopin Shandong" is a regional public brand created by the provincial party committee and the provincial government, and is a representative of the overall image of shandong product, engineering and service brands. In order to make Shandong's good products and good services further go global, so that consumers can form a clearer and clearer brand recognition of Shandong Good Products, Shandong strengthens the top-level design, and clearly puts forward the key task of "jointly building and sharing 'Good Product Shandong' and forming a 'Hospitality Shandong, Good Product Shandong' brand system" in 2020; In 2021, the "Several Measures on Jointly Building and Sharing "Haopin Shandong" to Promote High-quality Development" was issued, which expanded the scope of regional brand building in Shandong from a certain industry and a certain field to agriculture, industry, service industry, construction industry and other fields, and built a "4+1" brand system of "Haopin Shandong" products, enterprises, industries, regions and geographical indications, opening up a new model of national regional brand building.

The reporter learned that Shandong Province has selected and incorporated the existing brands produced in accordance with laws, regulations, policies and standards into the "Haopin Shandong" regional public brand system, forming the "Haopin Shandong" image logo and the original brand logo public system, changing the situation of traditional brands "scattered, chaotic, small" and "fighting alone". Through policy interpretation and the announcement of the "Haopin Shandong" image logo, guide market entities to actively participate in the construction of "Haopin Shandong", establish Shandong's own brand image, amplify the regional public brand effect, transform the quality advantages of Shandong Province into brand advantages, and realize the high-end price increase and value-added of the brand. Strive to 2025, "Haopin Shandong" competitiveness ranks in the forefront of the national regional brand, by 2030 "Haopin Shandong" to become a regional brand with international competitiveness of the short-term and medium-term goals, to promote Shandong from a large brand province to a strong brand province.