Zero-run C11 since 2020 announced the price and opened the budget, so far the cumulative orders exceeded 18,000 units, however, until September 2021 began to deliver, and in the case of this batch of orders have not yet completed delivery, zero-run C11 has a replacement action and updated sales policy, of which, zero-run C11 luxury version model from water-cooled motor to oil-cooled motor, battery from ternary lithium battery to lithium iron phosphate battery, at the same time, the lifetime warranty policy is changed to 8 years warranty service.
To put it bluntly, the models delivered in advance have directly become old models. In this regard, many prospective car owners who placed orders before December 1 began to defend their rights, hoping to change the water-cooled motor to an oil-cooled motor, but they were rejected, and the manufacturer said that unless a new order was placed, it could not be replaced.
To say that the zero run choice of this time node to publish the above information, is not a good choice, after all, in 2021, the overall market performance of zero run is still quite outstanding, the annual performance of 43121 vehicles, ranked sixth in the domestic new force brand, the year-on-year growth rate reached 278%, and it is worth noting that the monthly sales data throughout the year is quite average, almost no large fluctuations, it can be seen that the overall performance is still very stable.
Perhaps this is also the reason, let zero run choose to announce the new policy and replacement information in early December, on the one hand, in order to ensure the growth of orders in November, after all, in the absence of a clear head, orders are bound to be affected to a certain extent, many users may choose to continue to wait and see for a period of time.
As for who is good and who is bad, in fact, it is not quite clear, but in principle, the oil cooling system can contact the high temperature area of the motor rotor, thereby avoiding many problems such as demagnetization, power limitation, consumption increase caused by overheating, and can also play a role in reducing noise and optimizing lubrication, so water cooling becomes oil cooling, which should belong to the upgrade item.
But the ternary lithium battery was replaced with a lower cost of lithium iron phosphate battery, no doubt belongs to the downgrade, although the NEDC mileage is still 510 kilometers, and the total volume of the battery increased from the previous 76.6 kWh to 78.5 kWh, but inevitably also brought the disadvantages of poor low temperature performance of the lithium iron phosphate battery itself, the change in the configuration, obviously affected the choice of northern users, but for users in other regions, the actual use may not have much impact, thermal stability, Safety and cycle life will be stronger than ternary lithium batteries.
Another noteworthy point is that in the case of the configuration project unchanged, the price of the optional package has increased from the previous 10,000 yuan to 12,500 yuan, and the cost performance has invisibly decreased a lot.
As for the change of the lifetime warranty to the 8-year warranty service, I am afraid that many users who value the warranty cycle will turn to the embrace of other brands.
Finally, there is a point worth paying attention to, although the user who placed an order before December still enjoys a lifetime warranty service, but in the case of a limited number of water-cooled motor applications, once there is a problem, can the water-cooled motor accessories be guaranteed? After all, on the current zero running overall quality control level, the impression left on consumers is not very good, about the sunroof leakage, door and window glass leakage, lamp decoration parts fogging, seat color mixing, chassis parts leakage and other issues, with the increase in delivery, the number of complaints has gradually begun to increase.
As a knock on the door of the zero-run impact on the high-end market, whether the replacement action is an upgrade or a downgrade, this approach is somewhat abrupt, for the future zero-run pre-sale models, I am afraid that consumers will have to think twice before placing an order.