February 5 news, these days the mood of Chinese football fans can be described as ups and downs, like riding a roller coaster. First the Chinese men's football team lost to Vietnam, adding to the fans' blockage in the New Year, and then the Chinese women's football team broke the cold in the semi-finals of the Asian Cup, defeating the powerful Japanese team to advance to the final, and the fans' emotions were instantly mobilized. As women's soccer teams grow in hope of hitting the championship, the issue of differential treatment between men's and women's soccer teams has once again sparked controversy. CCTV5 would rather turn the old losing men's football team, rather than turn to a more positive energy women's football game, the men's football team won 6 million prize money can not get, women's football has no bonus at all, it is really difficult to say.
However, at a time when most capital markets are not optimistic about the women's football market, there is a financial owner who has done something touching overnight. After the women's football team defeated Japan to enter the final, the big financial owner of the women's football team, Alipay, posted a post overnight and directly sent a bonus to the women's football team. They said in the text: Come to something practical, the prize money has been arranged, and the final of the 6th continues to rush the duck. Judging from Alipay's statement, in addition to the fixed sponsorship fee of 100 million yuan per year, this time there will be additional rewards, and if the women's football team can win the cup in the final, maybe there will be more rewards!
Speaking of the fate of Alipay and Chinese women's football, it originated in July 2019, when the Jack Ma Charity Foundation, the Cai Chongxin Charity Foundation and the Alipay Charity Foundation jointly funded and announced that they would support the development of Chinese women's football with "ten years and one billion". It is worth mentioning that this sponsorship is the largest amount of sponsorship ever received by the Chinese women's football team, and it is not a commercial sponsorship. As for the annual cost of 100 million yuan, it is mainly used in the following four aspects: the improvement of the training level of the Chinese women's national football team, the protection of women's football players' injuries and retirement transformation, the development of women's football technology and coaching, and the promotion and development of youth women's football sports.
With the financial support of the big money, the report card of the first year of women's football is also very eye-catching, the treatment of female footballers has been greatly improved, and the per capita training cost has increased by about 467%, which shows that this annual sponsorship of 100 million yuan can be said to be an urgent solution for women's football teams that lack commercial favor. This time the women's football team lived up to expectations to defeat Japan to enter the final, the men's football team's 6 million wins award to the women's football team may be no play, but the big gold lord has made additional rewards, which is also the best compensation for the brave women's football team. In this era where interests are paramount, there are still companies that silently support women's football team regardless of commercial interests, and fans can also be regarded as wished this time, rest assured.