Listen to Yuan Longping, the father of hybrid rice, talk about the wish of "cooling under the grass", talk to Hao Wanshan, a famous chinese doctor, to open a new situation in the spread of traditional Chinese medicine culture, appreciate the beauty of time and space between ancient and modern Chang'an, approach the artistic rebirth of the murals of Dunhuang Mogao Grottoes, and explore how foreign publishing can promote mutual learning among civilizations... The large-scale live-action cultural interview program "It Seems to Be the Late Man Coming" produced by China Net presents the excellent traditional Chinese culture and stimulates the self-confidence of the Chinese national culture in the form of "field visit + on-site dialogue + host review + new media means".
"It Seems like the old man came" won the second prize of the 31st China Journalism Awards, and at the same time, it performed well in network communication and ratings data. Recently, the second season of "It Seems to Be the Old Man" came to a successful end. As the initiator and host of the program, Wang Xiaohui, editor-in-chief of China Net, talked with dozens of well-known experts and scholars in the field of Chinese culture during the program. A few days ago, Wang Xiaohui was interviewed by reporters to interpret the cultural thinking and "traffic password" behind this show.
Enter Chinese culture with a sense of awe, live dialogue creates a sense of substitution
Write a letter and agree on a meeting to visit one of China's top experts and scholars. Each episode of "It Seems like the Old Man Came" begins the cultural journey in such a classical and implicit way as letters, and Wang Xiaohui is the initiator of this journey.
Culture is like an old friend, as it is at first sight. "Chinese culture is like a fertile land, nourishing the Chinese of generations, each of us is like a seedling, Chinese culture gives us things like sunshine, air and maternal love, for a long time, in it is not so sensitive." But when we really come into contact with these cultural masters, when we enter Chinese culture with a sense of awe, a warm current surges into your heart, and you feel particularly familiar and find your own spiritual home. Wang Xiaohui explained the origin of the poetic name of "It Seems to Be the Late Man Coming".
In the program, Wang Xiaohui talked and laughed with Fan Zeng, Yuan Longping, Fan Jinshi, etc., but he admitted that he met these scholars and everyone for the first time, "when we talked about Chinese culture, the sense of distance between them suddenly disappeared."
Wang Xiaohui (left) in conversation with "Daughter of Dunhuang" Fan Jinshi (right)
As the editor-in-chief of the central key news website, Wang Xiaohui has a full schedule, but he is still active in the front line of editing. "Crossover" as a program host is a new attempt for him. To this end, before each program is recorded, he conscientiously does his homework and asks himself to be the "insider" of the "layman". "In the interview with Mr. Huang Dekuan, director of the Museum of Chinese Characters, I have taught myself the paleography course of Wuhan University online, and I have listened to the 12-hour course twice", "If I am not immersed in the scene and cannot arouse my enthusiasm for culture, I will not be able to talk to these masters."
Each episode takes about two days to shoot, and Wang Xiaohui leads the team to dig deep into the theme of the current issue in the shortest possible time. He chose to talk to the guests in the real scene to create a sense of substitution. For example, the Dunhuang chapter enters the world of murals that has frozen for thousands of years and explores the mystery of the rebirth of mural art; the Silk Road Chang'an chapter enters the ruins of Weiyang Palace in Han Chang'an City to trace the footprints of history.
This sense of substitution is not only integrated in the dialogue, but also reflected in the "hands-on", "When interviewing The Su embroidery master Yao Jianping, I also have to move my hands, hoping to take the audience to participate in it." ”
Wang Xiaohui (first from right) in conversation with Su embroidery master Yao Jianping (middle)
Tap the cultural charm behind the "traffic password" to stimulate wide resonance
The first season of "Like the Old Man Came" was read by more than 100 million people on Sina Weibo alone. When the two seasons of the program were broadcast on Jiangsu Satellite TV, the ratings ranked among the top few provincial satellite TVs in the same period. What are the "traffic passwords" behind the good results of "It Seems to Be the Past"?
The topics in the program directly hit cultural hotspots, taking into account cultural, knowledgeable and interesting. Yuan Longping talked about "broken English" and shouted that graduate students "I don't bring students who don't go to the field", which caused widespread concern. Hao Wanshan, a famous chinese medical teacher in the capital, studied Chinese and Western medicine separately, and "chinese medicine works or western medicine works" to reach the top of the hot search; Wu Bin, a gold medal martial arts instructor, faced the topic of "whether Chinese martial arts can fight in the end", interpreted to the public the martial soul of stopping the martial arts. Wang Xiaohui also contributed golden sentences with his elegant and humorous hosting style. Such a cultural variety show, although it does not have the joining of traffic stars, has attracted a considerable audience.
In the presentation of the program, Wang Xiaohui bluntly said that this program pays attention to young audiences and joins the form of reality shows such as games, and he hopes to let young people have their own in-depth thinking about excellent traditional culture through the program. "I want to tell stories in different ways and on different occasions, but I don't deliberately cater to certain groups," Wang said.
Reviewing the successful experience of the program, Wang Xiaohui said: On the one hand, as a Chinese, they all have deep feelings for Chinese culture, and many cultural topics can easily arouse the resonance of everyone's heart, which is one of the most important reasons for the popularity of the program. "From a certain point of view, the topic was selected correctly." The second is that the choice of guests carries the influence and charm of Chinese culture. "All the guests are representatives of cultural circles with stories, fame, contributions and influences, and have a close connection with Chinese cultural traditions", and everyone has touching stories of struggle. For example, Guo Xiangying guarded the Dazu stone carvings for fifty years, lived alone on the mountain, guarded the Dazu stone carvings, and shrunk the Dazu stone carvings according to the proportions of one stroke and painted long scrolls. At the time of the declaration of the World Heritage, he opened the scroll and conquered all the judges.
"The program is to dig into the stories behind them and present through them the Chinese culture they protect, love and dedicate," Wang xiaohui said. The cultural charm exuded by the guests made many viewers and netizens feel cultural self-confidence in their hearts, and they longed for the protection and inheritance of excellent traditional culture. Netizens commented, "I deeply feel the gap between myself and them, it is a realm of distance, they are pursuing a higher level of things, I sincerely admire them, but also hope to become one of them."
Wang Xiaohui (right) in conversation with Hao Wanshan, a famous chinese medicine practitioner (left)
This is the requirement of the times that only love can understand
Five thousand years of Chinese civilization has bred a splendid Chinese national culture and left countless stories for future generations. Telling Chinese stories well is Wang Xiaohui's original intention in making the show "Like the Old Man Came". As a senior foreign communication worker, Wang Xiaohui said that culture is the best grasp of external communication, which can point directly to people's hearts and directly reach the hearts of the audience. At present, China has developed into the world's second largest economy and plays a pivotal role in international affairs. At this time, it is even more necessary to tell the Chinese story well and let the international community understand, understand and support China. "The Chinese nation is a nation with feelings for the world", after China developed, in the face of misunderstanding, suspicion, and even malicious suppression by the outside world, "to break this situation, in addition to our unremitting self-improvement, it is very important to tell the Chinese story well."
In Wang Xiaohui's eyes, telling Chinese stories well is closely related to the cultural self-confidence of the Chinese nation, "Chinese culture has played a huge role in China's development, and we must spread Chinese culture with deep affection and confidence." ”
The English version of the short video series "Three Minutes of China" produced by Wang Xiaohui led by the team has been effective in telling Chinese stories and spreading Chinese voices. In the future, Wang Xiaohui hopes that the program "It Seems that the Old Man Is Coming" will also pay more attention to the perspective of external propaganda and make a contribution to the overseas dissemination of Chinese culture.
It is reported that after the end of the second season of "It Seems to be the Past", the third season will continue the basic framework and style of the first and second seasons. "Shouzheng innovation" is the key word for this show to continue to go on. Wang Xiaohui revealed, "It may also be more 'grounded', and even when talking about local culture, we really find a peasant boss to present the most simple Chinese culture and rural culture to everyone." (Zhang Ying)
(Photo courtesy of respondents)
Source: China Net