Baidu recently released the Spring Festival holiday hot search big data show that with the prevention and control of the epidemic, users in first- and second-tier cities actively "celebrate the New Year on the spot"; watching movies has become the preferred activity during the New Year, the main theme blockbuster "Water gate bridge of Changjin Lake" proudly tops the Spring Festival movie search popularity list; nearly 70% of users travel to search for peripheral tours; the Winter Olympics are coming, in addition to the Chinese team competition is concerned, ice and snow sports have also become a popular choice for Spring Festival entertainment activities; social entertainment, catering, and mobile phone digital are the three major consumptions of the Spring Festival holiday of the Year of the Tiger, "post-80s", The "post-90s" generation plays the main force of consumption.
The epidemic prevention and control work has not been relaxed. Big data shows that the search popularity of netizens in first- and second-tier cities for Spring Festival activities has risen significantly compared with the same period last year's Spring Festival, while the corresponding searches in third- and fourth-tier cities have decreased slightly. This year, there are still many urban migrant workers/school people who have not returned to their hometowns and have chosen to "celebrate the New Year in situ".
Big data sorted out the top ten Spring Festival activities this year, and "watching movies" is still everyone's first choice, showing an upward trend year-on-year. With the arrival of the Winter Olympics, activities such as "watching live events" and "skiing and skating" have also become mainstream, and the search popularity has risen rapidly. The "original young people" in first-tier cities make up for the new year in other places through a variety of activities.
In this year's Spring Festival consumption, social entertainment, catering, and mobile digital have become the top three consumer categories. It is worth noting that in the specific consumer concerns, the "post-80s" and "post-90s" are still the main consumption force, and the Z generation represented by the "post-00s" has also joined the consumer army.
Watching movies has long become the "New Year custom" of many young people, and this year's Spring Festival file also has a number of films competing. Specifically, the temporary airborne Spring Festival stall of "The Water Gate Bridge of Chosin Lake" has attracted countless attention and has become everyone's first choice for watching movies. It was followed by the comedy film "Dark Horse" "This Killer Is Not Too Calm" and Han Han's new work "Four Seas". At the same time, the two classic new works of chinese comics "Bear Haunting" and "Pleasant Goat and Gray Wolf" are also competing in the Spring Festival market, giving children the opportunity to feast their eyes.
Image source: Baidu hot search big data
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