Car stuff (public number: chedongxi)
The author | Wooden rice
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According to foreign media MotorTrend, Nissan plans to drastically cut development spending on internal combustion engine models in the global market and shift the focus of research and development to electric vehicles.
Since Nissan pickups are doing well in the U.S. market, most of Nissan's budget for internal combustion engine models will be invested in the U.S. pickup market. Nissan also said that it will not continue to develop new models of internal combustion engines outside the U.S. pickup market in the future.
Unlike the U.S. market, Nissan's electrification transformation in Europe is very thorough. As Europe has begun pushing for stricter Euro 7 emissions regulations, it has also forced Nissan to rework its plans to develop internal combustion engines and reinvest billions of dollars in electric vehicles.
In addition, according to Nikkei Asia, Nissan will be the first automaker in Japan to switch to electric vehicles with the most radical approach, while other Japanese automakers will take a more gradual approach.
At the end of November last year, Nissan Motor held a press conference to say that in the next five years, Nissan Motor plans to invest 2 trillion yen (about 112.84 billion yuan) to accelerate the promotion of electric drive product layout and technological innovation.
By 2030, Nissan will launch 23 electric models, including 15 pure electric models, and Nissan and its subsidiary Infiniti brand will account for more than 50% of electric vehicle models. By 2050, Nissan will be carbon neutral across the company's operations and product lifecycle.
First, Euro 7 emission requirements are strict, and $4.3 billion will be invested in the development of trams
At the end of last year, the latest Euro 7 emission standard proposal was submitted to the European Parliament for review and could come into force around 2025. If it finally comes into effect, then the internal combustion engine models in the entire European market will be greatly affected.
Under this pressure, Nissan said it has terminated the development of new internal combustion engine models in the European market.
▲Nissan ARIA electric vehicle
In addition, Nissan will redirect $4.3 billion (about 27.332 billion yuan) of fuel engine research and development funds for the development of new hybrid and electric vehicle-related technologies.
In addition, Nissan's internal combustion engine models in the Chinese and Japanese markets will also be phased out, but the transition method is obviously more moderate than that of the European market.
Second, the demand for fuel pickup trucks in the United States is strong There is no layoff plan for the time being
Most of Nissan's remaining internal combustion engine R&D efforts will continue in the U.S. market.
Pickup trucks remain Nissan's sales focus in the U.S. market, and demand for internal combustion engine powertrains in the U.S. market is expected to remain high.
Nissan recently launched a redesigned Titan and Frontier pickup in the U.S. market, and it's likely that these models won't be abandoned anytime soon. In addition, the new Z sports car will also continue to be promoted in the market with internal combustion engine models.
▲Nissan pickup truck
In the process of promoting electrification, how to adjust the original production line is also a very critical issue. Volkswagen Group has previously sparked a battle at the top over whether to lay off employees to promote electrification.
Nissan said that so far, the promotion of electrification transformation will not have an impact on the original internal combustion engine production and supply lines.
Insiders who know nissan's plans say Nissan's R&D and production personnel will be included in the company's new plans to work on new projects or other departments.
Conclusion: Nissan's electrification accelerates
As the earliest batch of pure electric model players in traditional car companies, Nissan Motor launched the Leaf pure electric vehicle as early as 2010, using a cascading compact lithium-ion battery, which has become one of the best-selling pure electric models in many parts of Europe, and the reputation of the car has also been unanimously praised by the industry and consumers.
With electrification and intelligence gradually becoming the development trend of future automobiles, the competition in the market for pure electricity, hybrid and other new energy vehicles is constantly fierce, which prompts Nissan Automobile to launch better products with the times in order to gain a firm foothold in this era and be recognized by the public.