Looking at the 100,000-300,000 domestic car market, as long as you choose to buy a car, Japanese products are an option that consumers cannot avoid. For example, Xuanyi and Corolla in the 100,000-level family car market; CR-V and RAV4 Rongfang in the 200,000-level SUV market; or Alexandre and Odyssey in the 250,000-level MPV market, just by virtue of the three advantages of value preservation, fuel saving and durability, it is enough to make consumers fall in love.
There is no doubt that Toyota, Honda and Nissan Motors, known as the "Japanese Three Masters", have now become synonymous with Japanese brands, and even in the bad environment, they are still at the top with excellent results. Soon after the Spring Festival holiday, the three took the lead in announcing the sales performance in January, which became a microcosm of the development status of the domestic automobile market.
Toyota China: 148,800 units (-21.5%)
In the past 2021, Toyota China has sold 1.944 million vehicles, an increase of 8.2% year-on-year, setting a new high in sales in China, and becoming the only brand in the "Japanese Top Three" to achieve positive year-on-year growth. However, in the period before the New Year, the Toyota brand suffered "Waterloo".
Toyota China sold 148,800 vehicles in China last month, down 21.5% year-on-year, the data showed. Specific to single car companies/brands, GAC Toyota's sales were 87,500 units, a slight increase of 0.8% year-on-year, thanks to the strong support of major models such as the Camry, while FAW Toyota's sales of 41,000 units, down 46.0% year-on-year, may be due to the suspension of production at the Tianjin plant due to the impact of the epidemic. In addition, Lexus sales of 17,500 units also fell 27.9%, marking the fifth month of year-on-year decline since September last year.
Obviously, the shortage of parts caused by the epidemic, factories limited production and other factors will affect brand sales to a large extent; at the same time, the lack of demand for car purchases before the Spring Festival this year will also affect actual orders. Fortunately, the Toyota brand has a relatively complete product lineup and word-of-mouth blessing in China, even if the performance is not good in January, there is still a possibility of catching up in the later stage.
Honda China: 146641 辆 (-6.9%)
Similar to Toyota, Honda China is also a firm practitioner of the "two-vehicle strategy", and today's Dongfeng Honda and Guangqi Honda have many products that can be sold. Overall, Toyota China sold 146641 vehicles in January, down 6.9% year-on-year; among them, Dongfeng Honda sold 66,668 vehicles, its CR-V, Civic, XR-V and Yingshipai monthly sales exceeded 10,000, while GUANGQI Honda sold 79,973 vehicles, its Haoying and Binzhi monthly sales exceeded 10,000, and Accord terminal sales exceeded 20,000.
It is not difficult to find that both Dongfeng Honda and Guangqi Honda have perfectly covered the three major market segments of cars, SUVs and MPV, especially when XR-V and Binzhi have seized more sales shares after fully developing in the small SUV market. In addition, the final sales of models equipped with the SPORT HYBRID dual-motor hybrid system reached 21,206 units in January, which shows that in the new energy market, the Honda brand is also constantly expanding its own voice.
It is worth mentioning that compared with the same level of models, the price of Honda's products is relatively firm, especially in the peak car purchase season years ago, the discount will be reduced, which also limits the increase in Sales of Honda models to a certain extent. In this way, the year-on-year decline of 6.9% performance is also a relatively good result.
Japanese product brand: 100018 (-13.8%)
Compared with Toyota and Honda, Nissan motor has only one joint venture brand in China, so it has all the favorable resources. Overall, 100018 vehicles were sold on the Japanese product brand in January, although it fell by 13.8% year-on-year, but it still broke through the monthly sales mark of 100,000 units, compared with the above single joint venture brand has obvious advantages.
Specific to the actual model, Nissan Xuanyi is still a "carry handle" model in the field of cars, although the performance of monthly sales of 49982 units compared with all the declines last year, but the high probability will continue to sit in the top three of the car sales list; Tianlai's performance is also good, terminal sales of 18739 vehicles, an increase of 19.1% year-on-year Data is a stable play. In the field of SUVs, Qashqai has shouldered the heavy responsibility of sales, terminal sales of 20486 vehicles, an increase of 25.4% year-on-year; the cumulative sales of other SUV products are 13684 vehicles, there is still some room for growth.
In addition, after returning to the Dongfeng Nissan system, Dongfeng Nissan Venucia's terminal retail sales reached 10,008 units in January, an increase of 24.9% year-on-year; in addition, Infiniti is also included in dongfeng Nissan's management system, and is expected to gain more R&D, management and resource advantages, and show its strength in 2022.
Conclusion: In general, the starting performance of the japanese top three in January is not a big hit, and even the performance of sales falling together is easy to make people sing down; but objectively speaking, the impact of the current epidemic and the weakening of demand is only temporary, after all, with the brand strength of 100,000 units per month and the word of mouth blessing over the years, the Chinese people will still buy it more. Most consumers with a car purchase budget of less than 300,000 yuan are more concerned about saving money and worry in the process of using the car, and the charm of the Japanese three is difficult to ignore.