Although the subsidies for new energy vehicles have declined at the beginning of 20022, premiums and car prices have risen, this has not affected consumers' enthusiasm for buying new energy vehicles, especially many domestic car-making new power brands, the market sales in January are still strong, ushering in the "opening red" of the New Year.
01
Xiao Peng
After Xiaopeng won the annual sales championship of the new force with 98,000 vehicles delivered in 2021, the sales volume of Xiaopeng in the new year is still strong. In January 2022, Xiaopeng Automobile delivered 12,922 units, an increase of 115% year-on-year, and has achieved sales of more than 10,000 for five consecutive months. Among them, the Xiaopeng P7 delivered 6,707 units, with a cumulative delivery of more than 80,000 units in history; the delivery of the Xiaopeng P5 was 4,029 units, which also delivered more than 4,000 units for two consecutive months; and the Xiaopeng G3 series delivered 2,186 units. It is worth mentioning that as of the end of January 2022, Xiaopeng's historical cumulative delivery volume has exceeded 150,000 units, achieving a new breakthrough.
Xiaopeng as the first batch of birth of the new car-making force brand, its products cover the 150,000-350,000 yuan of high-end market, its main sales product P7 current market performance is also stable, perfect product layout and representative products, loved by the masses, plus its products themselves have a good competitiveness, to obtain a good market performance is also expected.
02
ideal
Xiaopeng is followed by Ideal, ranking second in sales of new forces; ideal cars delivered 12,268 vehicles in January 2022, an increase of 128.1% over January 2021. This excellent result was achieved only by the ideal ONE product, that is to say, the ideal ONE is the highest-selling single model among the new car-making forces, and the cumulative delivery volume has reached 13,6356 units.
However, it is worth mentioning that Ideal will launch a new car positioning a large 6-seat SUV this year - Ideal X01, the body size of the new car is larger than the Ideal ONE, and the second generation of the extended range platform is adopted, the price will also be more expensive than the Ideal ONE, and further improvement of the product line can also help the ideal's next sales performance in the market.
03
Nezha
In last year's annual sales list, Nezha's strong performance was once considered to be a "dark horse" in the new car-making forces, and sure enough, in the first month of the new year, Nezha overtook Weilai and ranked third in the sales list of new car-making forces.
Nezha Automobile delivered 11,009 units in January, an increase of 402% year-on-year and an increase of 8.7% month-on-month, which is already Nezha's three consecutive months of delivery exceeding 10,000. Not only that, even compared with the first and second ranked Xiaopeng and ideal sales are only 2,000 units, the gap with the former is gradually narrowing, do not rule out the future there is a trend of surpassing.
Nezha's sales have climbed all the way, mainly because its product price threshold is lower than Xiaopeng, ideal, not only has a price-friendly model, last year Nezha Automobile also launched Nezha U Pro, Nezha V Pro two major models to carry down Nezha's sales banner, and this year, Nezha Automobile will also launch the first model Nezha S created by the Shanhai platform, providing pure electricity and range extender two sets of power, the mileage reached 800km, 1100km, respectively, This model will help Nezha Automobile impact the more high-end market, and the future can be expected.
04
Nio Lai
Once known as the "bellwether" of the new domestic car-making force, Weilai Automobile ranked fourth in the list with 9652 deliveries, although it also achieved a year-on-year increase of 33.6%, but the delivery volume and growth rate lagged behind other new power brands, which is obviously not satisfactory for Weilai.
At present, the main sales force of Weilai Automobile is still concentrated in Weilai ES6 and EC6, but because the starting price is high, it does not occupy an advantage in the competitive market; at the same time, most of the product matrix is SUV models, which will also limit consumers' car purchase choices; this is the main reason why Weilai has been surpassed by Ideal, Xiaopeng and Nezha.
Fortunately, this year's ideal two sedans Weilai ET5 and ET7 are about to be delivered, and while expanding the field of pure electric cars, the price of ET5 has returned to less than 300,000 yuan, competing with Tesla Model 3. Can NIO return to the top three with the addition of two sedan products? See.
Overall, the sales of the new car-making forces represented by "Xiao Li Na" in January 2022 have ushered in a good start, which is gratifying. At the same time, the sales gap between major brands is gradually narrowing, in the new year, the competition between the new forces of car manufacturing will become more and more fierce, but from another point of view, fierce competition can also promote the improvement of the entire new energy automobile industry, and can help the further development of China's new energy market, which is also a good thing.