Which mobile phone manufacturer can sign Gu Ailing? Before the Winter Olympics began, we could see Gu Ailing's figure in almost any place in our lives: Gong

Which mobile phone manufacturer can sign Gu Ailing? [A flash of inspiration]

Before the opening of the Winter Olympics, we can see Gu Ailing in almost any place in life: bus stop signs, TV advertisements, mobile phone software opening ads, etc., even if you don't pay much attention to the Winter Olympics, you can accurately say Gu Ailing's name, and now Gu Ailing has won the championship after various endorsements are coming.

Take the mobile phone circle, the mobile phone manufacturers have now chosen to cooperate with sports people, to a certain extent, but also related to the frequent collapse of entertainment stars, after all, last year, there have been many stars for the brand to bring huge negative income, cooperation with athletes is a more secure and safe choice.

Taking Xiaomi as an example, recently invited Olympic champion Jin Yangqian and 100-meter flyer Su Bingtian as spokespersons. Before Xiaomi, in 2014, Huawei became a partner of top football teams such as Madrid, AC Milan, Paris Saint-Germain, Borussia Dortmund, and Arsenal. In 2015, OPPO became a partner of Barcelona, Vivo became a partner of the NBA, and recently Honor also sponsored the Chinese national short track speed skating team.

So the above several mobile phone manufacturers may be able to fight for Gu Ailing's endorsement, but they also have to face a very important competitor, then it is Samsung. Because Samsung is the sponsor of the entire Olympic Games, and has given away a lot of products to every athlete in the Winter Olympics, in terms of priority, it may be close to the water tower to get the moon first. As for who will be able to win in the end, it is still unknown.

So many friends may ask why they didn't have the foresight to talk to Gu Ailing before she won the Olympic championship? In fact, this is also the unspeakable hidden of mobile phone manufacturers, the profits of domestic mobile phone manufacturers have been a bit of a downward trend in recent years, coupled with athletes similar to Gu Ailing, with great instability factors, no one dares to guarantee that they can win awards, athletes are not like traditional traffic stars can ensure that they can bring huge traffic and exposure in a short period of time, once the athletes in the field of performance is not good enough or relatively bad, it is very likely to make hundreds or even tens of millions of endorsement fees adrift. Therefore, many manufacturers are waiting and watching, preferring to pay a higher price to ask him to do endorsements after the athlete wins the championship, rather than spend less money to ask him to do endorsements before winning the championship.

Which mobile phone manufacturer do you think will sign gu Ailing's endorsement? However, from the perspective of Gu Ailing's current popularity, mobile phone manufacturers may not be able to compete, because brands in other fields are lining up and other endorsements.