In 2004, "coal boss" Li Jiuhu came to Dubai to experience the "aristocratic life", 7 days he threw 28 million yuan, before leaving, a local nobleman set up a banquet to send him off, during the banquet the other party inadvertently revealed that even if you have 1 billion in Dubai, you are just an ordinary person, unless you can go to the desert as a farmer to plant trees.
Li Jiuhu was suddenly confused, to tell the truth, the words of the nobleman made his heart unable to calm down for a long time. Although he is very rich, Li Jiuhu is not happy every day, and everyone calls him Boss Li on the surface, and seems to respect him very much, but in fact, everyone privately calls him a dirt hat and an upstart.
Perhaps this is the confusion of many middle-aged men, people to middle age, money earn more and more, but the heart is more and more empty. Later, at the suggestion of a friend, Li Jiuhu resolutely flew to Dubai to experience the life of a truly rich man.
Before coming to Dubai, Li Jiuhu thought that the lives of the rich people in the world were all the same, nothing more than fragrant cars, beautiful women, mansions, and fine clothes, but after arriving in Dubai, he found himself wrong, very wrong, here, the truly respected rich people are not those billionaires who can be seen everywhere, but the rich people who are willing to give their money back to the society and are willing to use their abilities to help others.
So he returned to China, waiting for the opportunity, hoping to use his own strength to give back to the society.
In 2006, just in time, Ningxia Grape Industrial Park began to attract investment, because of the special conditions attracted many bosses to come, but after arriving at the scene, many bosses were scared off by the special geographical environment. It turns out that although Ningxia is famous, it is not so easy to grow grapes, it is desolate here, and it is extremely difficult to develop.
Faced with the departure of so many bosses, Li Jiuhu did the opposite, he decided to stay, and prepared to buy a large area of gobi desert. In his opinion, this is a good opportunity to learn from the old railway in Dubai.
When Li Jiuhu said to the local investment personnel, "I am out of 30 million, I have contracted this Gobi Desert", the staff was almost scared silly, thinking that Li Jiuhu was joking!
Unexpectedly, Li Jiuhu really entered the vast Gobi Desert with various large-scale work equipment. But the ideal is very full, the reality is very bone, and the problems encountered during the period are much more than Li Jiuhu imagined...
After Li Jiuhu got the land, he officially began the indigenous life, and he and more than 500 locals dug wells, controlled sand and replanted trees. As a businessman, Li Jiuhu is very clear until how to win over the popularity, the people who work for him, who have an emergency or emergency, Li Jiuhu is always the first to solve it.
Lack of electricity, Li Jiuhu found someone to lay the circuit, lack of water, Li Jiuhu and everyone to dig a well, the wind and sand, Li Jiuhu first to clean up the environment; when encountering a bad road, Li Jiuhu transferred the engineering team to repair the road, whose road at the door of the house is not good, he will definitely help whoever carries the road at the door to repair.
The local workers thought that Li Jiuhu would soon be unable to hold on, and many times they saw Li Jiuhu silently looking at the Gobi Desert alone and pondering. There are nearly hundreds of workers in the manor, they are all poor people, behind them are thousands of mouths eating, this heavy responsibility and pressure makes Li Jiuhu often sleepless at night!
Finally, under Li Jiuhu's eight years of hard work, the vineyard finally harvested heavy fruits! The first barrel of wine produced in 2014 has been recognized by famous sommeliers at home and abroad, and it is definitely not worse than the French Bordeaux wine! At that time, Li Jiuhu and hundreds of workers cried with joy, and everyone rushed to tell each other!
The first batch of wine cost Li Jiuhu 600 million yuan. For so long, he had hoped to make a lot of money from these wines, but what happened next made him cry without tears.
The quality of his wine is indeed better than that of foreign wine, and the price is lower than that of foreign wine, but it cannot be sold.
Li Jiuhu collapsed, standing on the Gobi Desert looking at the hundreds of peasants who were still working. What a simple group of peasants, who have been working on this Gobi Desert for six years, and will all their efforts be in vain?
Asking from the east and inquiring about the west, Li Jiuhu knew that wine is not of good quality, but also has to be well-known. In other words, you have to make others think your wine is a luxury, and they are willing to pay for it.
In 2015, Li Jiuhu's Helan Shandong Foothills wine won the gold medal of the French Gilbert International Red Wine Challenge, and since then, Li Jiuhu's wine has finally gone abroad and gone to the world with its delicate taste and long afterglow.
Since then, Ningxia has added a dazzling purple business card. Perhaps, the real nobility is to return to the countryside and create happiness for future generations, not to seek the remembrance of others, but to hope that the Chinese people will continue for generations and will always be prosperous.
If you also like wine, then this Helan Mountain wine is worth tasting, the Lantern Festival is coming, and it is very pleasant to have a drink with your family, you just need to click on the blue link below to have it easily.
Ningxia Helan Mountain high-quality wine
