Total War: Warhammer 3 is the latest in total war: Warhammer, a fantasy strategy game owned by British game developer CA (Creative Assembly), and the final chapter of the medieval Warhammer worldview.
The excellent word-of-mouth foundation of the first two games, coupled with the new Chinese elements added in this game, has made the "Total War: Warhammer 3" that will be released on the 17th of this month extremely high among the player community.
After the game review was lifted on January 19, CA China operation invited several veteran Warhammer anchors to conduct early access, and carried out a certain degree of confidentiality of the game by restricting the camp and restricting 50 rounds, etc., to maintain the freshness of the game while hanging people's appetite.
Although a month is indeed a bit long, given that most of the anchors are creators who continue to output high-quality content for Warhammer, the players at this time do not have too many complaints, and it is also interesting to be able to taste the game content in advance.
However, on February 10, the co-pilot live broadcast of CA and Douyu platform caused a public opinion storm. The key reason is that in this trial event, the trial qualification was issued to a large number of Douyu anchors, whether it was the head anchor of millions of fans, or the small anchors with few fans and little relationship with Warhammer, all of which obtained the qualification to play first.
Considering that Total War: Warhammer is a hardcore strategy game with a high threshold for getting started, in the live event, some anchors who just complete the task are perfunctory in the live broadcast, and the audience outside the circle cannot appreciate it, while the players who care about the game can only be left out.
Since then, there have even been rumors in the player community that "the anchors of 30 fans can also play first" and "the anchors of the cute pet area of the yan value area can also get the trial qualifications", "Why can these small anchors play, and I can't play as a pre-order player?" These kinds of questions kept coming up that night.
Not only that, in this live event, there is no restriction system on live content, "official spoilers" make the freshness of the game disappear, in the game has not yet been released today, you can already find part of the game's ending on the Internet.
Afterwards, CA China's player experience manager's statement of the publicity strategy was even more inflammatory, further offending players who were not very satisfied with the event.
Among the doubts accusing CA of publicity activities, there are also many pre-order players who claim to "refund on the spot", and even the Steam review of "Total War: Warhammer 2" has also heard a lot of scolding. These days, the total war: Warhammer discussion community is full of debates with different perspectives.
Total War: Warhammer 2's Steam review page has a lot of bad reviews
The publicity campaign of "Total War: Warhammer 3" should have been a performance of paying attention to Chinese players, after all, looking back at the "Total War: Warhammer 2" period, no anchor in China could even get the early live broadcast qualification, but in terms of results, this publicity campaign is certainly not how successful it is.
After the outbreak of the incident, the CA said that it "understands everyone's dissatisfaction and frustration with the recent announcements" and said that it will actively listen to the opinions and feedback of players - of course, as to whether players are willing to buy it or not, the scene after the game is officially unlocked on the 17th may give an answer.