The picture shows Zeng Yan, member of the Standing Committee of the CPC Yunnan Provincial Committee and director of the Propaganda Department of the Provincial CPC Committee, delivering a speech. Courtesy of the organizer
Kunming, February 15 (Reporter Hu Yuanhang) On the 15th, as the Spring Festival of the Year of the Tiger drew to a close, the 2022 "Four Seas Long-lasting , Five Continents Gong Chunhui" transnational New Year Literary and Art Gala and Spring Festival cultural exchange series activities also came to a successful end. The event attracted more than 20 countries and about 300 million people to celebrate the "cloud", composing a beautiful movement of multicultural exchange and mutual learning and welcoming the New Year.
Culture as a medium to convey New Year blessings
The event was guided by the Information Office of the State Council, co-sponsored by the Information Office of the People's Government of Yunnan Province and the Foreign Affairs Office of the People's Government of Yunnan Province, hosted by the Yunnan Branch of China News Service, and co-organized by the Information Office of the People's Government of 16 Prefectures and Municipalities in Yunnan and the Chinese Cultural Center in Kuala Lumpur. It includes a series of colorful activities such as the launching ceremony of "Light Up Spring", the transnational New Year Literary and Art Evening of "Spring Warm Flowers", the "Gathering in Spring" New Year documentary, the series of short videos of "Changyi Cloud Feast" skillful New Year dishes, the "Elephant" to Yunnan - Beautiful China Colorful Yunnan Video and Photo Exhibition, and the Lantern Special Program.
The picture shows the performance stills of the Malaysian dance "Pulsating Rainforest". Courtesy of the performers
On the evening of January 31, on the occasion of the Chinese New Year's Eve of the Chinese New Year, the event was launched by lighting up the lights along Beijing Road in Kunming, China, the Lotus Tower in Colombo, Sri Lanka, and the Twin Towers in Kuala Lumpur, Malaysia. Representatives from all walks of life in the three countries and three places gathered together to "light up the spring", bid farewell to the old and welcome the new, and pray for the future.
At the launching ceremony, Zeng Yan, member of the Standing Committee of the CPC Yunnan Provincial Committee and director of the Propaganda Department of the Yunnan Provincial CPC Committee, Qi Zhenhong, Chinese ambassador to Sri Lanka, Ouyang Yujing, Chinese ambassador to Malaysia, Zhang Qingxin, special envoy of the Malaysian Prime Minister for China affairs, and Palita Kohona, Sri Lankan ambassador to China, attended and delivered speeches by video. They expressed their happy outlook and New Year expectations for the beautiful friendship and exchanges between the three countries, and offered New Year blessings to overseas friends.
On the evening of February 15th, as the Spring Festival of the Year of the Tiger drew to a close, the event launched a special Lantern Program, which ended with the dance "Taiping Elephant" and "Zabin" and the adapted song "A Little Rain in March", conveying the beautiful meaning of feeling the hope of spring and the harmonious coexistence of all things in the happy rain of spring night.
Mutual learning among civilizations and diversified customs
As a large-scale transnational cultural exchange activity, this event has always been adhering to the purpose of "multicultural exchange and mutual learning", using cultural elements such as song and dance, New Year customs and other cultural elements as the medium to build a multicultural exchange and mutual learning platform for transnational celebration and the New Year.
The picture shows the three countries and three places jointly "lighting up spring". Courtesy of the organizer
On the evening of January 31, the highlight of the event, the "Spring Warm Blossoms" transnational New Year Literary and Art Gala, was launched. This 100-minute party made full use of Internet technology to present the audiovisual feast of "Spring Enlightenment", "Spring Ploughing", "Spring Feast", "Spring Joy", "Spring Hua" and "Spring Hui"; and realized the collision and integration of literary and artistic programs in different countries, painting a colorful picture of beauty and commonality.
At the party, artists of all ethnic groups in Yunnan brought a series of traditional programs such as the Hani ethnic dance "Oriental Tap", the Yi ethnic dance "Happy New Year Taste", the women's Tibetan ethnic dance "Yuan" and the "Phoenix Flying Sky" adapted from the Dai intangible cultural heritage dance "Kinnara", and created a sound work that shows the life and production of the people of all ethnic groups in Yunnan, "Sound into the Ears", the song "Who Is the Mountain Horse Gang Coming" that integrates Yunnan ethnic music and reggae music, and the adapted song "See Cooking Smoke Again" adapted from the Tough Fight against the epidemic of the Ruili people, which fully displayed" Colorful Yunnan" unique cultural charm.
In addition, artists from South and Southeast Asia also brought special programs such as the Malaysian dance "Pulsating Rainforest", the Sri Lankan dance "Auspicious Light", the Thai dance "Long Armor Dance", and the Indonesian song "The Star In the Heart".
The Malaysian Shared Space Dance Company was invited to perform in the modern dance "Pulsating Rainforest". Ma Jinquan, founder and artistic director of the dance company, said that he was very happy to perform Malaysian dance at the "Spring Blossom" transnational Chinese New Year literary and art evening. The evening will promote cultural exchanges and sharing between Malaysia and China and the world, which is very meaningful.
Borrowing "cloud" to communicate and build a "circle of friends"
It is worth mentioning that this event also makes full use of the "cloud", takes the Spring Festival as the entry point of cross-cultural communication, and builds a bridge and channel for cultural exchanges and cooperation between China and foreign countries through various forms such as documentaries, short videos, and online exhibitions.
From February 1 to 3, the mainstream media and social media in China, Malaysia, Sri Lanka, Kazakhstan, Kyrgyzstan and other countries simultaneously launched three "Gathering in Spring" New Year documentaries of "Chinese Year of "Foreign Son-in-Law"," "Cow and Tiger", "Copper" Greeting the New Year, and "Chinese New Year's Eve Meal for Overseas Chinese", which respectively tell the story of the special Chinese Year under the epidemic situation of "foreign son-in-law" who has lived in China for many years, young people who have worked hard for many years return to their hometowns to inherit intangible cultural heritage, and the stories of returned overseas Chinese relatives celebrating the Spring Festival together, true, three-dimensional, It comprehensively displays the sincere emotions contained in the rich New Year's flavor of the land of Yunnan, and triggers the empathy and consensus of audiences at home and abroad.
The picture shows the stills of the performance of the "Spring Warm Flowers" transnational New Year Literary and Art Gala. Photo by Li Jiaxian
Leicester, assistant secretary of the Sri Lanka-China Association for Social and Cultural Cooperation, said that micro-documentaries and short videos are the cultural communication methods that young people are more willing to accept at present. This form of communication allows more people to understand the Culture of the New Year and form a good cultural interaction atmosphere.
"From the Small Year to the Lantern Festival, there are Yunnan dishes every day"... "ChangYi Yun Feast" series of short video activities of skillful New Year dishes have successively launched more than 40 Yunnan specialties such as modern rice dumplings, sheep soup pots, ghost chicken, green plum boiled fish, ham steamed milk cakes, and water-rich burning noodles, setting off a climax of "learning to do Yunnan cuisine" in the clouds.
Malaysian netizens especially like modern rice dumplings and water-rich burning noodles. Following the video, many of them learned Yunnan cuisine. "As overseas Chinese, we have been inheriting Chinese culture, and food is one of the important carriers." Wang Zhongwei, a Malaysian Chinese, said that the spicy flammed noodles were particularly appetizing to him. He hopes to learn this dish with the short video of the New Year dish and share it with his family.
In addition, the online exhibition of "Elephant" to Yunnan - Beautiful China Colorful Yunnan Video and Picture Online Exhibition launched on February 1, through the form of online VR virtual 3D exhibition hall, led friends at home and abroad to enjoy the natural spirit, picturesque scenery and simple folk customs of Yunnan, bringing a visual feast to the audience. After watching the online exhibition, the Malaysian Chinese family Zheng Xingya and his family especially look forward to the early end of the epidemic and following the Yunnan baby elephant to travel through the great rivers and mountains.
According to incomplete statistics, the event attracted more than 20 countries and about 300 million people to "cloud" parties; including Sri Lanka's "Daily News" (Daily News), NewsWire, Neth FM, Malaysia-China Insight (Malaysia-China Perspective), Malaysia National News Agency, Myanmar's "Golden Phoenix Newspaper", Silk Road New Observation Russian Network, "Silk Road Today" (Kazakhstani version) and other media and institutions in South Asia, Southeast Asia, Central Asia, West Asia, etc. The event was broadcast in a bundle. (End)