Compared with the Summer Olympic Games, the Winter Olympics are slightly inferior in terms of attention, scale, influence or project diversity and ornamentation, which leads to the sponsorship and marketing effect of the Winter Olympics is no better than that of the Summer Olympics, so the influence of the Winter Olympics may not be able to talk about pulling the national economy, leveraging GDP and the like, but this Winter Olympics is also the world's largest global sports event this year, and the influence should not be underestimated.
For example, from a macroscopic point of view, this Winter Olympics can enhance the image of the host city on the world stage, thereby improving the national image, while making the nationals of each participating country have the same goal and enhance national cohesion... Specifically, it can create more employment opportunities, improve the quality of employment, improve the people's cultural and sports quality, promote the construction of the host city, and improve the level of urban infrastructure and the overall level of modernization...
A Winter Olympics will bring countless impacts, in addition to the above-mentioned humanistic aspects, driving the development of some industries is naturally not a problem, such as the automotive industry will usher in some new changes under the influence of the Winter Olympics.
Promote the economic development of the automotive industry
As a world sports event, the heat of the Winter Olympics is a ceiling level, although the time of holding it is only a short period of ten days, but its preparation time can be traced back to the year.
For example, as an important transportation facility for the 2022 Beijing Winter Olympics, the Beijing-Zhang high-speed railway officially started construction in 2016 and was officially opened for operation at the end of 2019, which is the world's first "intelligent high-speed rail" with a maximum design speed of 350 km / h (intelligent high-speed rail is a high-speed rail that uses intelligent train operation dispatching command system and traction power supply system, and applies Beidou navigation, disaster prevention and early warning technologies to achieve automatic driving). The construction of the Beijing-Zhangjiakou high-speed railway has greatly upgraded and improved the transportation conditions in the Beijing-Zhangjiakou area, improved the commuting efficiency between Beijing and Zhangjiakou, and strengthened the connection between Zhangjiakou and Beijing.
In addition, the planning and construction of snow sports projects has laid a solid foundation for the development of related tertiary industries such as snow tourism in Zhangjiakou. The rapid development of the tertiary industry and related infrastructure construction attracts more outstanding talents and promotes the rapid economic development of the Beijing-Zhang region. At the same time, Zhangjiakou, as a transportation artery in Beijing, Inner Mongolia, Shanxi and other regions, can also drive the economic development of the Beijing-Hebei region and more regions.
As a necessity that penetrates into all walks of life, the automobile has also ushered in a wave of economic development in preparation for the Winter Olympics.
From another point of view, in the process of holding the Winter Olympics, it is possible to create real stars, these stars are the top stream, the top stream to endorse the car, people naturally buy more, which also promotes the development of the automotive industry in disguise. Secondly, in the process of holding the Winter Olympics, a large number of work vehicles have also played a wave of marketing effects on the automotive industry, such as this hydrogen fuel cell vehicle at the Winter Olympics.
Hydrogen fuel cell vehicles with fire will promote the diversified development of the new energy vehicle market
A total of 4,090 work vehicles for the Beijing Winter Olympics, of which all passenger cars are new energy vehicles, and all use clean energy, of which a total of more than 1,000 hydrogen energy vehicles are running, and equipped with more than 30 hydrogen refueling stations, which makes hydrogen fuel cell vehicles a beautiful landscape at the Beijing Winter Olympics.
It is worth mentioning that the work vehicle of the Winter Olympics follows the principles of hydrogen in the mountain area, electricity and natural gas in the plain area, which sets off the advantages of hydrogen fuel cells on the side.
Hydrogen fuel cell vehicles combine the long mileage of gasoline vehicles, fast fuel replenishment and electric vehicles quiet, low-speed torque and many other advantages, can truly achieve zero emissions, while compared with pure electric vehicles and fuel vehicles, hydrogen energy vehicles are not only fast, and the weight of a tank of hydrogen is only a few kilograms, smaller and lighter than fuel tanks and batteries, and has more obvious advantages in long endurance, large capacity commercial vehicles, and some public transportation. Therefore, hydrogen fuel cell vehicles were once regarded as the "ultimate solution" in the field of new energy.
This Winter Olympics has really made the hydrogen fuel cell vehicles that have been in a cold state a small fire. From this, we got to know and learned about hydrogen fuel cell vehicles, but we couldn't afford to drive them for a while and a half. First of all, the price of 500,000 or 600,000 yuan is difficult to accept, and secondly, the current construction of infrastructure facilities such as hydrogen refueling stations is seriously insufficient, which is prohibitive. However, these deficiencies will be gradually solved with the subsequent development of hydrogen fuel cell vehicles, and it is still difficult to determine whether the new energy vehicle market will be hydrogen fuel or pure electric tomorrow.
Promote progress in the field of intelligent driving
Autonomous driving has become a popular technology in the automotive industry in recent years, this Winter Olympics, Baidu's "auto robot" showed a big operation, participated in the torch relay; Toyota e-Palette driverless minibus, Apollon driverless minibus, Jingdong's unmanned logistics vehicles, Meituan's unmanned delivery vehicles, etc. are all served during the Olympic Games, which not only shows the strength of the field of fruitless automatic driving, but also reflects the state's support for the intelligent driving industry.
The entry of autonomous vehicles into world events for service can be seen as a milestone event in the development of intelligent driving, indicating that the trend of future automobile development will continue to deepen in the direction of intelligence.
As a world-class sports event, the Winter Olympics has driven the development of the tertiary industry and the economic development of the automotive industry. Qualified car companies have seized the opportunity to invest in marketing; car companies that have not directly cooperated with the Winter Olympics will also indirectly share the heat of the Winter Olympics in other ways, bringing a certain amount of voice to themselves. Undoubtedly, the impact of the Winter Olympics on the automotive industry is positive and positive, including economic, technological, development diversity and other aspects.