【Zhichepai News】On February 17, Zhichepai learned that BYD Group announced that it would renew and upgrade its brand and release a new logo. In addition, its BYD automobile has also upgraded its logo.
BYD Group's new logo
BYD said that the logo is renewed, on the basis of retaining the passionate red color and the ring circumference, through the adjustment of the round frame lines and font details, the original sharp angle of the glyph is changed to a more mathematical and beautiful rounded corner, while the overall is more rounded and generous, showing a sense of affinity and openness.
BYD Group identifies the contrast between old and new
Through the comparison of the old and new logos, it can be seen that compared with the original logo, the new logo as a whole presents a full feeling, making people feel closer and more cute. According to the official introduction, the ring in the logo represents BYD's global vision and sustainable development concept.
BYD Group's new logo will be used in its electronics, new energy, rail transit and automotive industries, while each brand in the passenger car segment of the automotive industry will use its own brand logo.
BYD Auto brand logo old and new comparison
Among them, the "BYD Automobile" brand has also optimized the logo from a visual point of view, and the new logo fits the current graphic design trend, with a more three-dimensional sense and design aesthetics, and stronger recognition.
It is worth mentioning that in the past January, BYD's automobile sales were 95422 units, an increase of 125.05% year-on-year; of which the sales of new energy vehicles were 93168 units, an increase of 361.73% year-on-year. As a leader in new energy vehicles, BYD has achieved global sales of nearly 600,000 new energy vehicles in 2021, and the cumulative production and sales of new energy vehicles have exceeded 1.5 million units.