Since 2013, the development of craft beer has entered a more mature stage with frequent publicity and financing of major head brands.
As the first popular industry in the entrepreneurial market, the craft brewing tavern industry itself has the characteristics of large market, small investment, fast return on capital and low threshold, and has always been the preferred direction for entrepreneurs.
Yimai Xiangcheng Craft Brewing Tavern obtains customers through multiple channels online and offline, and provides customers for the store to the greatest extent through the dual-channel marketing model.
In a Mai Xiangcheng craft bistro, you can take away or dine in, in addition to a variety of flavors of craft beer, there are a variety of food in the store: fried chicken platter, German grilled sausage platter, Kob salad and so on. The dual business model of online + offline not only allows franchisees to easily profit, but also meets the diverse consumption needs of consumers.
Taking offline physical stores as sales carriers, while carrying out dine-in sales and catering supply, we use new media platforms to carry out online virtual store drainage.
Through a number of takeaway platforms such as Ele.me and Meituan, we provide consumers with online ordering channels to empower the sinking market, and accurately deliver fresh beer to the target group with the means of "online drainage offline transactions, online orders and offline delivery", so as to achieve full coverage of fresh beer and order distribution throughout the city.
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