clap! clap! clap! Another wave of business in Yibin is about to conduct a judicial auction!
One is the Silver Dragon Plaza, which has been mixed with a "familiar face" on the auction table; the other is part of the podium business of jinjiang building, that is, Yiwu small commodity city.
The reason for the auction is that the housing enterprises have fallen due to various problems. But then again, the business on the front line of Zhongba is really bumpy. At the beginning, the business here was quite optimistic.
On May 21, 2009, the first phase of Yiwu Small Commodity City opened for soft operation. According to reports, the early investment rate at that time had reached about 98%.
On March 4, 2011, tianbai group A2-1-08 plot where ideal city is located was auctioned, and the transaction price was as high as 20,050 yuan / ㎡. 1 pure commercial land has experienced more than 400 rounds of bidding in 2 hours, which is unimaginable today.
On May 31, 2011, the Tianbai group A1-4-10 plot where Silver Dragon Plaza is located was auctioned, and there were many quotations from housing enterprises on the scene, and the transaction price was finally fixed at 10,800 yuan / ㎡. The requirement for this commercial and residential land is that the commercial construction area accounts for more than 25% of the total construction area, of which the centralized commercial construction area is not less than 30,000 square meters.
The beautiful investment report card and the almost crazy land acquisition site all illustrate everyone's expectations for the commercial prospects of Zhongba. Unfortunately, all the good is afraid of the word "but". In addition to the stalemate of Barbie Q after the brief opening of Silver Dragon Plaza, Yiwu and Ideal City, which are in continuous operation, now seem to be tepid.
I have to say that Zhongba's business is another version of the poignant story of "the ideal is very full, the reality is very bone".
Is there not enough consumer population?
It is not difficult to find that a large number of communities in the region, such as the Grand View of the Spring River, the rich neighboring Jinsha, the Jiangyu City, the Ideal City, binjiang International, the Golden Emperor Manor, etc., have long been handed over; in addition to the railway station and the West Railway Station, Zhongba is also a link area between the old city, Tianchi, Baixi, Caiba and other areas, and the flow of people and traffic coming and going is a good wave of popularity; and the problem of parking difficulties in the adjacent old town and the small volume of centralized business is a powerful assist for The zhongba business...
In other words, the consumer sentiment of Zhongba itself has a good expectation value.
Is regional development not paying enough attention?
The e-commerce industrial park that has been built with great efforts, the first night-time economic demonstration block in Cuiping District is the ideal city "Xiu Street", and the Continuous Transformation and Upgrading of Jinshajiang Wetland Park, etc., in fact, all show the attitude of the decision-making level.
So, why is Zhongba Commercial? Personally, I think the reasons are manifold.
First, commercial operation itself is not a simple buying and selling transaction, so it is quite a test of the company's investment operation ability and financial strength. The operation is not good, let alone the inability to attract people from other regions, even the permanent residents of the surrounding communities would rather run to Rhine and Wanda to consume.
Second, in the inherent cognition of many Yibin people, Zhongba business gives people the feeling of wholesale, low-end, coupled with the sense of "cold fire and autumn smoke" when passing by, shopping once and there is no idea of "coming again next time", it is naturally difficult to form the consumption inertia of Zhongba, the first choice for shopping.
Coupled with the impact of its own e-commerce and the limitations of traffic layout, the already difficult situation of Zhongba Business is even more "it is not easy to say that it is not easy to love you".
Of course, even so, we can still expect a wave of Zhongba business. Smart as a housing enterprise, otherwise the auction site in the square in front of The Zhongba Station in 2020 will not be a fierce contest between Jinzuo, Jinke, Yuanda and Guangxi Dadu. After all, the property market has long been different from eight or nine years ago, the market bubble is constantly being squeezed out, and housing companies have become more and more rational in taking land.
However, if you want to truly form a business circle atmosphere here, the road ahead is still not easy to walk.