New Oriental founder Yu Minhong entered the game live with goods! Yu Minhong, who has more than 6 million fans, has won the god in the Battle of Douyin!
He spent a minute in the live broadcast room recommending a new book, selling more than 80,000 copies, and the amount of sales was as high as more than 5 million yuan
What kind of book is this?
The book tells the underlying logic of the operation of the whole world, which involves many fields such as life, human nature and business, and deeply analyzes the essence behind many phenomena.
The author of the book is well-known, he is a business consultant for Haier and Tencent , Mr. Liu Run, who is also a well-known think tank in The Chinese business community – known as the most expensive business consultant in China.
Yu Minhong listened to two lessons of Teacher Liu Run in Luo Zhenyu's APP: one is "5 Minutes Business School", the other is "General Knowledge of Business", Teacher Yu felt that Teacher Liu Run's speech was particularly profound and transparent after listening to it, and could directly hit the essence, so Teacher Yu decided to recommend Teacher Liu Run's new book for free in his live broadcast room!
The name of the book is: "The Underlying Logic."
Teacher Liu Run believes that if the so-called "dry goods" of various industries are taught to readers, they are just "teaching people to fish", once the environment changes, these "dry goods" will fail.
Teacher Liu Run's greatest ability is to get to the point and reach the essence of the problem.
First, about life;
There is a theme in "The Underlying Logic": in a person's heart, there should be three "views of right and wrong".
It was very, very shocking after reading it.
There are three perspectives of thinking about the right and wrong of a thing: the perspective of a jurist, the perspective of an economist, and the perspective of a businessman.
Bad Guy A lures Good Guy B into C's construction site without locked doors, and B stumbles and falls to his death. Whose fault is this?
The jurist's point of view will say: A's fault, the evidence is conclusive, the murder was deliberate: this is from the point of view of "commenting on the facts".
Economists will say: C's fault! C did not lock the site door, and punishing C can greatly reduce the occurrence of similar cases, because the cost of A to trick B is higher than the cost of C locking the door: this is from the perspective of "total social cost".
The businessman's perspective will say: B's fault. No matter who bears the burden, B can't come back to life, and he shouldn't believe A: this is from the perspective of "maximizing individual interests".
If we simply comment on the facts, we can adopt the jurist's view of right and wrong.
If you are a policymaker, you can choose the economist's view of right and wrong.
If it is a matter of your own, it is recommended to choose the position of the businessman.
Because they have the most to lose. Whoever loses the most is his fault.
Second, on human nature:
"The Underlying Logic" mentions an interesting question: Why does the leader have to force his subordinates to drink at the wine table? If you don't drink it, you don't give him face, and you will be furious.
In essence, revelation is a test of obedience.
It is to see if you obey me unconditionally, regardless of whether my demands are unreasonable or not.
Only if you obey me unconditionally can the future work be carried out.
Everything is a obedience test, small things you obey me, big things you can listen to me, the leader let you dry this cup of wine, it is not uncomfortable to care about you.
Third, the insight of life:
The Underlying Logic speaks of a kind of probabilistic thinking: "Look for certainty from uncertainty." "For example, suppose you define a 95% probability as success, and one thing has a 20% success rate. Is it possible to repeat it 5 times to succeed? The answer is no.
Calculated by the formula of probability, this 20% success rate thing needs to be done 14 times in a row, and the probability of success can reach 95%. In other words, if you repeat something with a 20% success rate 14 times, you have a high probability of success.
For individuals or enterprises to succeed, they must have the underlying logic and ultimately form a closed loop of business!
Ordinary people: The mind is fragmented and completely illogical.
Low-level people: There is no closed loop in thinking, and thinking has a certain logic.
Intermediate people: Thinking has a closed loop, thinking has logic.
High-level people: can jump out of the phenomenon to see the essence, find the law of the operation of things, and fundamentally solve the problem.
Enlightened people: always maintain a sharp eye and perspective, constantly break themselves, and accept all people and things with an open mind.
Fourth, about the commercial closed loop:
In 1994, a deep thinker decided to start a business. On paper, he wrote down some of the variables that startups must face: customer experience; traffic; suppliers; low-cost structure; lower prices.
What leads to the customer experience? Lower prices. Everyone wants to buy more and better goods at a lower price. What brings in lower prices? Low-cost construction. The cost is low, the price is likely to be low.
What brings a low-cost structure? Economies of scale. Buy more from your suppliers. How can I get more from my suppliers? Huge traffic, enough users. What brings in huge amounts of traffic? Better customer experience.
Interesting things happened. Starting from the customer experience, through the continuous enhancement of the causal chain, and finally back to the customer experience, a closed loop of positive circulation appears on the paper:
This deep thinker is the founder of Amazon: Jeff Bezos.
Fifth, the truth about wealth
Can hard work really get rich? The answer is cruel: no!
Labor creates wealth, but labor itself does not distribute wealth. Creating wealth is not called making money, and distributing wealth is called making money. Many people work hard for 365 days and don't make much money because they don't have the right to distribute wealth.
Who are the people who really make money? It is those who control the right to allocate resources: Apple controls the resources, Foxconn can only work for it, and capital controls the means of production and resources, so the boss is to make more money than the employees.
Why do high-speed rail stations and airports cost dozens or hundreds of noodles?
People in these places have extremely strong spending power, which has led to a large number of luxury goods moving in and pushing up rents. You don't rent a lot of businesses waiting in line because scarcity has led to soaring food prices.
The airport firmly holds the right to distribute wealth and makes a lot of money.
Wealth distribution such a thorough insight, "bottom logic" there are many more, if you also want to be like a business consultant, through the world's bottom card, click below to take a look, buy the "bottom logic" recommended by Yu Minhong, believe me, this book is very good, the link is here, hurry up.
The underlying logic sees the bottom card of this world, Liu Run
