In the past two months, Tao Ge has successively reported on the organizational changes and talent adjustment actions of several central enterprises.
Let everyone see that under the industry adjustment period, central enterprises are meeting new challenges in the future with a more open and market-oriented management system.
In the message area, Tao Ge noticed that many readers are also very concerned about the relevant dynamics of another central enterprise, China Jinmao, and hope that we can talk about this company.
It is true that Jin Mao did not speak much before, and it was relatively low-key. However, recently, I have frequently brushed the screen, obtained land, issued bonds, recruited... Today, Tao Ge will talk about the recently active central enterprise Jinmao.
In fact, from the trend of the industry in the past three years, the state-owned enterprises obviously have a stronger and more sustainable development momentum, and China Jinmao is one of the typical cases.
From the first time in 2018 to break 100 billion, to 2021 more than 230 billion, ranking 15th in the industry, has entered the first echelon of housing enterprises.
Behind the rapid development, on the one hand, it benefits from the background of its strong parent company, China Sinochem Group, on the other hand, it is also related to its leading urban operation capabilities, benchmarking products, and market-oriented talent strategies.
For example, recently Tao Ge saw in the circle of friends that HR in many places around the Spring Festival are releasing recruitment posters and actively absorbing talents, especially in East China, where there are many posts, and they also plan to do special job fairs.
If you combine the news of China Resources Land's national recruitment and marketing released by Tao Ge in early January, you will find that we are ushering in a window period for central enterprises to increase social recruitment, and many smart people have quietly submitted their resumes.
If human resources are the vane of enterprise development, then it can be seen from the recent positive recruitment attitude of central enterprises such as Jinmao that they are relatively more confident in future development.
In fact, many people who understand Jin Mao only know iconic works such as Jin Mao Tower and Jin Mao Mansion, but they may not understand its real core advantages.
In Tao Ge's view, the biggest difference between Jinmao and other housing enterprises is first of all the leading product building capabilities, including Jinmao House, Jinmaoyue and other product lines, which have become the benchmarks of the city or sector.
On the other hand, Jin Mao has been laying out urban operations since many years ago, from shanghai's North Bund to Changsha Meixi Lake, creating dozens of classic works of urban operation.
These urban operation projects not only contribute a more considerable profit margin to Jinmao, but also gain the support and praise of local governments, so as to provide more sustainable development space for them in the context of the current weakening of land investment returns.
For example, in February this year, in just two weeks, with the unique advantages of urban operation, Jinmao has broken through successive games in East China:
First, it signed a framework agreement with Wenzhou Yongjia to build the Wenzhou North Bund on the north bank of the Oujiang River, with a total investment of 35 billion yuan; a few days later, it became the main body of the comprehensive development project of Quzhou High-speed Rail New City Area, with a cooperation area of about 2.67 square kilometers.
It can be seen that from product creation to land acquisition, Jinmao has established a moat with unique advantages, which should be its ability to recruit people against the market.
In addition, careful friends should not be difficult to find that among the housing enterprises introduced by Tao Ge this year, the appearance rate of state-owned enterprises and central enterprises is significantly higher, which also reflects our optimism about the development of related enterprises.
In fact, in the past one or two years, Tao Ge has visited a number of central enterprises, and he can clearly feel the acceleration of the reform of the real estate organization of the central enterprises and the rapid improvement of the management level.
Taking Jinmao as an example, last year, after Jinmao stepped into 200 billion yuan, it launched a new round of organizational structure optimization, clarifying the three-level structure of "headquarters - region - city", and the headquarters is refined, the region is specialized, and the city is stronger.
The original 15 functional departments of the headquarters were integrated into 8 centers and 4 departments, while the regional companies adopted a 7+X department setup to promote the connection between the upper and lower levels and promote the improvement of efficiency.
Brother Tao also communicated with some friends in Jinmao and found that many of them were recruited into Jinmao and also achieved good career development.
Listen to a friend said: Jinmao's internal communication atmosphere is simple, belongs to the pragmatic professional manager culture, as long as the performance is outstanding, there are opportunities for promotion, and the employment of personnel is very fair.
Some people even commented that Jinmao is the "least like a state-owned enterprise" state-owned enterprise, and it is very open and market-oriented in management, culture and employment.
At the same time, When Tao Ge did the investigation of the structure of housing enterprises, he also found that the overall management structure and human efficiency level of Jinmao were also relatively excellent.
The survey shows that the overall human efficiency of China's Jinmao real estate sector is more than 40 million, and some areas even reach about 70 million per capita sales, which is higher than that of most private enterprises.
It is precisely because of the steady growth of performance and the efficiency of the team that the income of Jinmao employees is also good in the housing enterprises.
Of course, on the other hand, strong outcome orientation and performance goals also promote metabolism and ensure organizational vitality.
This also reflects Jinmao's culture and attitude towards employees, making him an enterprise suitable for long-term development.
At the same time, due to Jinmao's long-term focus on core first- and second-tier cities, Jinmao has occupied a favorable position in the context of the current housing enterprises strengthening regional deep ploughing to improve competitiveness.
Taking Jinmao East China as an example, 6 city companies, 5 of which exceeded 10 billion yuan last year, have achieved leading positions in their cities, so they have also provided a stable and sustainable development stage for employees.
Especially in the industry adjustment is becoming more and more frequent, many housing enterprises because there is no project and regional merger, urban merger at the moment, this stability is more valuable.
Just yesterday, Tao Ge saw that Jinmao employees began to brush the screen again, and they were all forwarding the news of the successful issuance of the first domestic corporate bond of China Jinmao in 2022.
This corporate debt is 1.8 billion in amount, with a maturity of 3+2 years and an interest rate of only 3.2%... This is one of the lowest financing costs in the industry, and with such financial strength as a guarantee, it is no wonder that their employees want to show off in circles.
Having said all this, everyone should have a more comprehensive understanding of Jinmao, in Tao Ge's view, Jinmao's core advantages can be summarized as 4 points:
1) Long-term competitiveness of urban operations
2) The king of products has a high-quality market reputation
3) Low financing costs under the endorsement of central enterprises
4) More market-oriented management and talent mechanism
Especially in the fourth point, compared with some other established central enterprises, China Jinmao's overall social recruitment talent accounts for a significantly higher proportion of management posts, which is more friendly and more opportunity for professional managers and social recruitment talents.
Today, by seeing the news that Jinmao is going to hold a special job fair in the circle of friends, I shared some of my evaluations of Jinmao with you.
It is also an answer to the previous readers' messages, but also a friendship to recommend these good positions and opportunities to everyone, I hope that readers can have better development in the new year.
Which central enterprises and state-owned enterprises are you still interested in? Also welcome to leave a message to let us know.