The models with higher sales of large and medium-sized cars in China are mostly from luxury brands, because the cars of these brands are not only more outstanding in strength, but also have more face when they go out. In fact, there are some high-end cars under ordinary brands that are also very strong, but the sales volume is not high.
For example, Volkswagen Huiang, this car is another flagship sedan of Shanghai Volkswagen after Phaeton, and the Audi A6L is based on the same platform, which can be said to be not weak, and it was sold at a high price of 659,000 at the beginning of the listing.
However, the sales of this car are not ideal, only about a thousand monthly sales all year round, from the data of 300 used cars, Hui Ang entered 2022 after the sales fell again, only 324 cars were sold in January. Volkswagen's models have always been very popular, why can't Hui Ang sell them?
Hui Ang's appearance still looks very aura, the front face adopts the classic family design of the public, the horizontal through-type grid grid style is calm and introverted, and it is connected to the LED headlight group on both sides, which widens the visual width of the front face.
The tail shape is stable, the overall contour is relatively neat, there is a small ducktail on the tailgate, the tail light shape is close to the rear surface, the lampshade adopts a blackening treatment, and the internal LED light group has a good recognition after lighting.
On the side of the body, the straight high waist line runs from above the headlights to the taillights, making the sides look more slender, and the chrome decoration is added to the bottom of the body, the front and rear lips and the surface of the side skirt to enhance the sense of grade.
In terms of body dimensions, the length, width and height are 5074/1893/1489 (some models are 1463) mm high, and the wheelbase is 3009 mm, which is comparable to the size of the Audi A6L, and the interior space is also relatively spacious.
On the interior, the car is decorated with peach wood elements, the workmanship is more exquisite, and the color matching is provided with black/crescent rice, Espresso brown, titan black, and the color and material are very high-grade. Equipped with a 7-inch LCD instrument + 9.2-inch LCD touch screen, with a circular retro clock embedded in the top, the sense of technology and practicality is also good.
Hui Ang is also very sincere in the configuration, leather seats, front seat heating, front and rear USB interfaces, interior mood lights, etc. are configured, intelligent safety assistance driving is also equipped, automatic parking, uphill assistance, lane departure assistance lights and other functions are very complete.
The performance of the power is not weak, the whole series is equipped with a 2.0T turbocharged engine, matching 7 moisture-blocking dual clutch, the maximum power is 224 horsepower, the peak torque reaches 350 Nm, the acceleration of 8.1 seconds per 100 kilometers, and the comprehensive fuel consumption of the Ministry of Industry and Information Technology is 6.8-7.1 liters.
In terms of price, the guidance price of Volkswagen Hui Ang is 34.00-44.60 million yuan, and the price of Audi A6L with the same power specification is 44.38-50.58 million yuan, although the preferential range of Hui Ang is very powerful, but Audi also has a considerable preferential margin.
The price reaches the range of 400,000 yuan, the brand can play an important role in the choice of consumers, and audi's brand attractiveness is obviously not comparable to the public.
At present, the price reduction of about 50,000 yuan of the terminal makes the starting price of Hui Ang as low as 290,000 yuan, but its sales have never improved, which is inseparable from the image of the public in people's hearts that is too deeply rooted.
Although some people describe Hui Ang's car as "spending money on B-class cars, buying C-class cars, and enjoying the comfort of D-class cars", compared with luxury brand models, Volkswagen's logo is obviously dragging down the hind legs of sales, so that consumers do not have the feeling of buying luxury cars.