The online car market learned from Porsche officials that Porsche's global sales reached a new high in 2021, reaching 301,915 units, an increase of 11% year-on-year. Among them, sales in the Chinese market increased by 8% year-on-year to 95,671 units, accounting for 32% of global sales, and became the world's largest single market for seven consecutive years. It is worth mentioning that the average age of Porsche China users is about 35 years old, and the proportion of female users is 50%.
Porsche SUV models continue to account for the highest proportion of sales, with macan and cayenne selling more than 170,000 units worldwide and more than 30,000 units in the Chinese market. Sales of the Panamera luxury executive sedan in China increased by 26% year-on-year. In terms of sports cars, Porsche's first pure electric model, the Taycan, has sold more than 41,000 units, reaching 7,315 units in China, and 911 and 718 in China are the third largest single market in the world.
In addition, Porsche's sales network in the Chinese market is also expanding, with a total number of 140 at present, and the first Porsche Center of the "Ruijing Plan" has been established in Guangzhou. Starting in 2022, Porsche will upgrade 20% of its existing dealers in the "Ruijing Plan" and 60% of its dealers by 2025.