There are 3 students enrolled in Tsinghua University, 1 graduate of Communication University of China, 1 returnee from London School of Economics and Political Science, and 1 graduate of Nankai University... College students come to Chongqing, the capital of gastronomy, not to taste the food, but to work as "dishwashers" in restaurants?
Recently, related topics have aroused social concern.
The person in charge of the catering company of the "10-day dishwasher" recruitment plan said that the recruitment target is indeed the students of the famous school in Qingbei. The purpose of the activity, on the one hand, is to hope that students will be like "tinder", the sky will flicker, and gather more people's attention to the development of the catering industry. At the same time, it is also expected to leverage the wisdom of famous schools to explore a catering talent incubation and introduction plan to promote internal renewal of enterprises.
Student: See the macro trend of catering from the frontline positions
On February 19, six students submitted thousands of words each internship report to Liziba Liangshan Chicken.
In the past 10 days, they have personally experienced positions such as reception, dish delivery, dish washing, market opening, market closing, and back kitchen, which embodies their thinking about the industry and marks the end of this catering internship of a social experiment.
He Xinyue, a student at Tsinghua University, said that this internship made her understand that catering is far more than food, but a story that happens to people through food connections. Walking into the store, surrounded by steaming heat, I really felt what is pyrotechnic gas and what is called the world. "Maybe the first 18 years of my life have been living in the void, not having served so many plates, having done so many jobs. Only when I came here did I step into the world and know the hardships and hardships of life. ”
Xi Zhimiao, a student at Tsinghua University, said that front-line employees need to face customers directly, and the quality of their work is directly related to the life of the store and even the brand, how to let them play the greatest value in the post? His thinking is to convey sincerity. Respect employees, give care, and mobilize their enthusiasm.
The students also gave their own suggestions: such as translating more internationally, translating The Chicken of Chongqing as the Chicken of Chongqing; creating a classic tourism route of "drilling air raid shelters - watching the light rail through the building - taking photos in the Xiaohuanglou - eating Liangshan chicken - going to the Second Factory of Eling"; marketing a clean and tidy sanitary environment.
According to the upstream news reporter, through this activity, some students saw the real catering, some saw the brand operation, and some saw the macro trend of catering, and gained a lot.
Enterprises: Silver carp effect leverages enterprise renewal
So for enterprises, is their original intention realized?
The students of the famous schools introduced this time, their enthusiasm for work, learning, and thinking about problems are like "catfish", infecting every catering employee and imperceptibly bringing changes to the enterprise. "What is visible to the naked eye is that the team is more energetic. For example, I began a new round of business architecture learning and once again experienced the enthusiasm of the early stage of entrepreneurship. ”
Yang Aixiang, co-founder of Liziba Liangshan Chicken, told reporters that many people's cognition of catering is still stuck in the low threshold, and practitioners only need simple labor. In fact, the catering industry has undergone earth-shaking changes, to brighten the brand, not only can cook this thing, but also to understand science and technology, will open up, good at innovation, restaurant chain enterprises also need compound senior talents.
Yang Aixiang said that the "10-day dishwasher" plan will continue to be carried out in a certain cycle. It is hoped that students will be like stars in the sky, pass on the fire of catering and empower the catering industry.
Yuzhong District Commission of Commerce: Welcome cross-border talents and high-level talents to devote themselves to the catering industry
Chen Hao, deputy director of the Yuzhong Commission of Commerce, said that Yuzhong District is the mother city of Chongqing, with a strong economic foundation and strong consumption capacity of citizens, and the turnover of the catering industry in Yuzhong District in 2021 increased by 19% year-on-year. The catering in the district is clustered and developed, with the leading Chinese fast food brand Village Base, the Western-style fast food chain Dikeshi and KFC, the cutting-edge brands Liziba Liangshan Chicken, Zhou Shi brother and Pei Jie, as well as the long-established brands Xiaobinlou and Wudoumi.
At present, Chongqing is building an international food city. Take the initiative to integrate into the "five famous cities" and create a "food business card" in Yuzhong. Accelerate the construction of the "Core Area of International Food Paradise" with Bayu culture as the background, Yupai Sichuan cuisine as the symbol, famous snacks as the features, brand enterprises as the leading, and international catering as the important components. Implement the cultivation of Yucai brand, support local catering enterprises such as Yushangfa and Wudoumi to innovate and develop Yucai, create a number of "famous stores, famous dishes, and famous teachers", and promote the inheritance and innovation of long-established brands. Make good use of the "hot pot capital" business card, strive to release the "Chongqing hot pot history", and support market players to create museum culture immersive hot pot theme stores. Keep an eye on the direction of prepared dishes, bulk commodities, community catering, etc., and support the development of the whole industry chain of headquarters catering enterprises. Formulate the policy of introducing well-known catering brands, and actively introduce diversified international catering, Michelin-starred restaurants, first-store concept restaurants, and consulate country restaurants to settle in the core business district.
"We welcome cross-border talents and high-level talents to participate in the high-quality development of the catering industry in Yuzhong District; we also hope that more capital will pay attention to catering in Yuzhong District and work together to help brand iteration and industry upgrading." Chen Hao said that this year, the Yuzhong District Commission of Commerce will successively hold catering talent exchange meetings, catering investment and financing forums and other activities to promote the development of restaurant enterprises towards scale, chaining and branding, so that more restaurant enterprises can move towards the capital market.
Upstream journalist Hou Jia