At the beginning of 2019, Volkswagen built a generation of classic models jetta into an independent brand, and officially debuted as a sub-brand of Volkswagen. However, due to the use of a newly designed brand LOGO and the fierce competition in the market at that time, it was not optimistic at first.
Now that three years have passed, jetta is in full swing, relying on its jetta VS5, VS7 and VA3 three cars, less than 8 months after the listing of the cumulative sales of 100,000 vehicles, 2020 cumulative sales of 150,000 new cars, 2021 cumulative sales of 169,000 new cars, january 2022 terminal sales of more than 20,000 vehicles, a year-on-year increase of 41%, marking the initial stage of the success of the Jetta brand strategy.
The most important thing that the Jetta brand can achieve so much is that the Volkswagen Group is the technical support, which has the same production line as the FAW-Volkswagen model and perfectly inherits the high quality of Volkswagen. At the same time, the price is relatively close to the people, cheaper than many independent brand models, affordable prices and authentic and original German cars, these are the victory of the Jetta brand.
In addition to having a solid foundation, the Jetta brand is also actively focusing on improving the comprehensive product strength of its models and accelerating the layout of intelligent networking in order to meet the current consumer car needs. Just some time ago, the Jetta brand released the 2022 Jetta VS7 Pro, and a total of 8 models of new cars were launched, with a price range of 107,800-13.78 million yuan.
As an annual revamp, the new car has added Pro suffixes to the model name, giving people the feeling of the difference between the iPhone 13 and the iPhone 13 Pro, representing a stronger comprehensive performance, of course, this is not the case, but it is more tall.
In addition, the price of the new car compared to the overall increase of 1000 yuan compared to the 2021 model, this 1000 yuan is not only an increase in the Pro suffix, mainly the standard 8-inch LCD instrument in the whole series, and the new upgrade of the central control LCD screen UI interface, while the whole series of window lifting buttons increased chrome decoration and background light, the overall look will be more luxurious.
As for the appearance, the new car continues the shape of the 2021 Jetta VS7, the overall is still a relatively stable and atmospheric design style, the front face adopts a hexagonal air intake grille using matrix design, the headlight group and the grille are well integrated, highlighting the design characteristics of the Jetta brand. As for whether it looks good or not, the benevolent will see the wisdom of the wise, but it is certain that the brand recognition is very high.
On the side of the body, the overall silhouette has the shadow of the public, and the shape is relatively simple. If it is a black-edged version of the model, the appearance color of manganese stone black plus bright black wheels, full of sporty feeling. The rear shape of the car is relatively thick and round, and the anti-exhaust layout of one-sided double out has become the finishing touch. In terms of size, the Jetta VS7 has a length, width and height of 4624/1841/1644mm and a wheelbase of 2730mm.
In terms of interior, the new car also continues the layout design of the 2021 model, which is not uncommon in many models, and naturally there are not too many highlights. It is equipped with a three-panel multi-function steering wheel, an 8-inch full LCD instrument panel, an embedded 8-inch/10-inch central control touch screen, and a traditional mechanical shift lever. In the era of large screen and double screen prevalence, the interior of the Jetta VS7 can only be said to be very general from the visual effect, but fortunately, the practicality is high and the learning cost is low.
Functionally, the new 8-inch FPK LCD dashboard can display a wealth of information, which can allow the driver to intuitively understand the information of the vehicle, such as multimedia system information, mileage, cruise speed, average fuel consumption and other information.
In terms of power, the 2022 Jetta VS7 Pro is equipped with a 1.4T four-cylinder engine, with a maximum power of 150 horsepower and a peak torque of 250 Nm, and the transmission system matches a 5-speed manual or Aisin 6-speed manual transmission. The official acceleration time of the automatic model is 9.7 seconds, and the comprehensive fuel consumption is 6.8 liters/100 kilometers, while the manual transmission model can reach 9.5 seconds, and the comprehensive fuel consumption of 100 kilometers is only 6.4 liters. However, it is worth mentioning that it is necessary to add No. 95 gasoline.
In terms of configuration selection, the 2022 Jetta VS7 Pro has a total of 8 models, of which the entry manual transmission model guidance price is 107,800 yuan, standard with tire pressure alarm, fatigue driving reminder, fixed speed cruise, can open the panoramic sunroof, 8-inch full LCD dashboard, mobile phone wireless charging, support Apple CarPlay, near and far LED headlights, 4 speakers audio, full window one-key lift and rear air conditioning outlet, etc., the configuration is still OK, but the airbag only has two main and co-pilots. I believe that this will dissuade many users.
The lowest automatic model is comparable to the manual gear model configuration, but the gearbox is upgraded from 5-speed manual to Aisin 6-speed manual, and a sport mode is added, but the guidance price is 12,000 yuan, and the configuration is also very general.
The automatic enjoyment version Pro with a guidance price of 127,800 yuan, on the basis of the automatic aggressive Pro model, has more front side air curtains, reversing images, keyless entry for the main driver, keyless start, main driver electric seat/waist support, richer multimedia system, support for CarLife, Internet of Vehicles, 6 speaker audio, monochrome in-car environment mood lights and rain induction wipers, etc., the price is only 8,000 yuan more, obviously more cost-effective.
Finally, the top-of-the-line Auto Honor Pro, on the basis of the Auto-Enjoy Pro model, adds front and rear head air curtains, active brakes, 360-degree panoramic images, adaptive cruise, front seat heating, automatic air conditioning and air conditioning partition control. However, the price is 10,000 yuan more expensive, it seems that the cost performance is very high, but the full amount of land is also more than 150,000 yuan, and the choice of people will naturally not be many, but according to market feedback, the sales of jetta VS7 configurations are similar.
As for the panda version and the black front version, they are consistent in configuration, but they are blackened for body details, which looks more personalized and fashionable, which is more in line with the aesthetics of young people.
And which configuration is more appropriate, think about it, buy buy Jun or recommend everyone to buy the automatic enjoyment version of Pro, the guidance price of 127,800 yuan, preferential 0.5 million yuan, the full amount of landed 140,000 early, if the down payment of 30% installment for three years, the down payment amount of 55,700 yuan, the monthly repayment of 2567 yuan.
In this price point, the main competitors of the Jetta VS7 Pro include Haval H6, Changan CS75 PLUS and Tiggo 8PLUS and other self-owned brand SUVs, in contrast, the advantages of the Jetta VS7 Pro are reflected in the joint venture brand identity and has mass technology, in terms of reliability and fuel consumption performance is better; but the disadvantage is that the appearance is not colorful, the interior design is more traditional, and the configuration is not rich enough. If you had a budget of more than 100,000 yuan, how would you choose?