There are some cars that have been destined for the future since their birth, including the smooth MINI, as well as the Beetle and smart that have left their mark on the long history, but these models have extremely distinctive characteristics and styles that are difficult to copy. With the advent of the electrification era, what would you think if these models were all electrified?
First of all, I will first do a combing for you, very sure that the MINI pure electric version will meet with you at the fastest speed, it is also the first of the three cars to buy, after all, the real car has been exposed now, and the MINI pure electric version does not need too many changes; followed by the new smart genie #1, although at this stage it is still a camouflage car, but the new smart genie #1 has been methodically tested; and finally the Beetle pure electric version, its current information is just speculation, After all, all you can see is a rendering.
There is no doubt that MINI is the farthest in this long history, and it still plays a very important role in the market, whether it is a small couple or a goddess who has a special love for MINI. However, MINI exists in a different way in the eyes of some older people, who see it as a toy, or an incomprehensible "faith recharge"...
With the advent of the new energy era, all car companies are turning to electrification, and MINI is certainly not excluded. On July 10, 2018, Great Wall Motor and BMW established Beam Auto in Zhangjiagang City, Jiangsu Province, each holding 50% of the shares, which also means that the electrification MINI has been kicked off.
Let's not talk about the model, from the perspective of the enterprise, the Great Wall has become a well-known enterprise in the world, and its models are all over the world, so the maturity of technology is not at all worried. BMW is not to mention, all kinds of black technology is at the top level, and the combination of these two brands is bound to make beam cars more influential.
Before this, the Internet has exposed the BMW MINI spy photo, compared to the fuel version of the MINI on sale, the overall style has undergone some changes, may also be to cater to the electrification of special adjustments.
The MINI electric version still adopts a rounded and full style, which is very cute. However, the sides of the front cover are dented downwards, which is very different from the fuel version, while the circular headlamp has added a double strip design inside, which is also the "special symbol" of the MINI electric version. In addition, according to the design style of MINI, the JCW kit will be available after the real mass production.
The tail is very different from the current fuel version of the MINI, the black decorative panels that run through the taillights on both sides create a wider visual effect, and the taillights use a mesh structure inside, which looks more personalized as a whole, and whether such a design can meet the tastes of consumers will not be known until after the listing.
When you see the interior of the MINI electric version, you may think of the Model 3, because it only comes with a circular floating screen and head-up display. The floating screen in the middle is very large, but the specific information is not yet known, and the air conditioning control panel below may continue to use the lever design. As for the momentum, there is no news at this time.
Unlike the smooth MINI, smart shoulders more pressure, although it is backed by Mercedes-Benz, but domestic consumers always like to compare it to the "old scooter", coupled with domestic consumers have always been fond of big cars, so smart has been active in a small part of the population.
It is worth saying that smart first put a lot of effort into the name, and its official said that the new generation of pure electric vehicle model family naming system will combine the "#" number and the number as the core element, and smart genie #1 will become the originator of this product sequence, which will also be listed in China. Secondly, smart genie #1 is no longer an "old scooter", after some columns of "fitness", it has become a small SUV, which fully meets the needs of domestic consumers for space.
In addition, the new car adopts the design concept of "sensibility and sharpness" and has an elegant streamlined appearance. Concealed door handles, an efficient aerodynamic kit and an active grille as standard throughout the series will also appear on the new Smart Genie #1.
It is understood that the style design of the pure electric smart will be responsible for the global design department of Mercedes-Benz, and the spy photos previously exposed have indeed fulfilled this. The interior of the new smart genie #1 will adopt a T-shaped layout, and a lot of chrome decoration is added to the interior, which is very mechanical.
In addition, the new smart genie #1 has been in minus 40 degrees in Inner Mongolia Yakeshi winter test site, it is reported that the new smart genie #1 is equipped with a battery temperature control system, in the case of low temperatures, the system can preheat the battery, to ensure that it is in the best working conditions, thereby improving charging and output efficiency. It's worth saying that the hidden door handle of the new Smart Genie #1 is also equipped with an ice-breaking function that pops up normally even when covered with thin ice.
If MINI and smart can be expected in the future, then another popular god car "Beetle" is not so lucky, at least until now there is no specific model information. Although as early as 2017, Volkswagen executives had said that they would consider a pure electric model, but as time went on, Volkswagen's research and development department said that they would stop researching and developing the Beetle, and the task was to put it on the I.D series.
Hearing this, many friends may be very sorry, after all, many people are looking forward to the arrival of the pure electric version of the Beetle. Time to 2022, a blockbuster message exposed on the Internet, instantly ushered in tens of thousands of hits. Because Volkswagen CEO responded to questions about the Comeback of the Beetle model, Herbert Diess said, "The most historically emotional model is undoubtedly the Volkswagen T series product, its revival is our top priority, and on the MEB platform, many car models with feelings may also become a reality." ”
Although this sentence does not mean that the pure electric version of the Beetle will be revived, it can also be felt from this sentence that the pure electric version of the Beetle has received the attention of the public's high-level, combined with the rendering of the new car exposed by overseas media, so the comeback of the pure electric version of the Beetle may only be a matter of time.
■ Bang reviews
In a sense, MINI/Beetle and smart are the "flavoring agents" of the parent brand, and the meaning of existence is to form a high degree of differentiation with the parent brand, thereby enriching the thickness and interest of the product. This set of playing methods began in the era of oil trucks, and also ended at the end of the oil car era, which can be seen from the gradual "fading out" of smarts and beetles.
So, can this tactical play from oil trucks continue in the new energy era?
At present, BMW's electrification products continue the combination of sports + luxury style of oil trucks, and the market feedback of the iX series has indeed been recognized. Therefore, "flavoring agents" are still a must for BMW. In addition, the stylization of the MINI brand is still sought after by the market, and "copying" it to the era of electrification has become the most secure and efficient choice.
The same situation as BMW is Mercedes-Benz, their EQ pure electric series is also inheriting the elegant luxury style of the oil car, and the "flavoring agent" seems to have a reason to exist. But the difference is that Mercedes-Benz has to do more homework if it wants to play electric on the smart acre and three points.
First of all, the domestic micro-electric vehicle market has been set by Hongguang MINIEV and a large wave of similar products set the tone, if Mercedes-Benz will electrify the oil plate smart unchanged, it will face the situation of being "rhythmized" by Hongguang MINIEV, and Mercedes-Benz will never allow electric smart to live in the echelon of tens of thousands of yuan. Therefore, increasing the modification has become what Mercedes-Benz must do, turning the miniature gasoline smart into a pure electric small SUV smart genie #1, which can not only be exchanged for a larger space performance, but also accommodate a larger battery pack, the technology configuration will be more abundant, and it can also support the "luxury brand" in terms of pricing.
Compared with the first two cars, the Pure Electric Version of the Beetle is a vague concept. Nowadays, the pure electrical products of the volkswagen system have been rejuvenated and sporty, taking the I.D series as an example, they are no longer as conformist as the Maiten Passat, so for the public, "flavoring agents" seem to have become an optional choice.
Electrification is the only way for every car company, and in comparison, I think the pure electric version of MINI may be more adaptable to changes in the market. According to the product sequence rules of MINI, in the future, different models such as coupe, CLUBMAN, and COUNTRYMAN may appear in the future, which fully meet the needs of multi-scenario travel and greatly enrich the choice of consumers. The new smart genie #1 has also undergone a perfect transformation, and although it will dilute the original personality after transforming into a small SUV, it can be exchanged for stronger market competitiveness, and perhaps sales can be caused as scheduled. Finally, there is the beetle pure electric version, most of the information is pure speculation at present, but I hope that when it comes to mass production, the beetle pure electricity can stick to itself and retain the retro feeling, after all, most users are still looking forward to the arrival of the cute "bug".