"The joint edition of the "Chosin Lake" license is very commemorative, and the global limit is only 1950 pieces." On February 22, the new e-commerce pinduoduo and Seagull watches moved the live broadcast room into the headquarters and museum of Seagull in Tianjin, and jointly opened a special event of "Duoduo New National Tide" live broadcast to help domestic long-established brands directly connect to new consumption.
▲ In the live broadcast of the day, Wang Wenxuan, general manager of Seagull Watch, also made a guest appearance in the live broadcast room of "Duoduo New National Tide", attracting 2.03 million netizens to stop and like.
On the day of the live broadcast, Wang Wenxuan, general manager of Tianjin Seagull Watch Technology Co., Ltd., came to the live broadcast room to share the development process of seagulls for 2.03 million netizens, explained the new national tide design concept of "Changjin Lake" military watch series and other products in turn, and pumped excess benefits for netizens.
"At present, the 'Duoduo New National Tide' action has joined hands with domestic brands such as Midea, Alai, Polaria, and Mark Huafei to successively enter a number of manufacturing fields such as home appliances, clothing, and beauty to explore a new model of digital-real integration." According to the person in charge of "Duoduo New National Tide", the new national tide action launched by Pinduoduo aims to further exert the advantages of the largest number of consumers and digital technology on the platform with the concept of "quality national tide and beautiful life", and continue to promote new domestic products and new national tides to connect new consumption and help China's real economy.
The general manager made a guest appearance in the live broadcast room, and 2.03 million netizens praised the new national tide
"Hello babies." At 20 o'clock that night, Wang Wenxuan, general manager of Seagull Watch, appeared in the live broadcast room of "New National Tide" on time and shared the development process of Seagull for netizens.
According to Wang Wenxuan, as a pioneer brand of "Chinese watches", Seagull has continuously created a number of "firsts" in the history of Chinese watchmaking since manufacturing China's first watch in 1955: China's first aviation chronograph, China's first independently designed and manufactured "Dongfeng Watch", China's first export watch "Seagull Watch" and so on.
▲ In the live broadcast, the new national tide products such as the joint model of Seagull "Changjin Lake" were popular, and netizens said that "the light of domestic products must be supported".
In the process of live broadcasting, Man Ruiliang, the design director of Seagull, also came to the live broadcast room and shared high-end technologies such as "tourbillon" and "Seagull movement" for netizens, which also made many netizens see the hard core strength of "the rise of domestic products".
"In the watchmaking industry, the tourbillon is known as the 'king of the watch', but its core technology has always been monopolized by Swiss watch factories, when the price of an imported tourbillon watch is not less than 300,000 yuan." Man Ruiliang said that compared with Switzerland and Germany, China's watchmaking industry started relatively late, until 2007, the tourbillon mechanical watch independently developed by Seagull came out, and the price was only 30,000 yuan. The superior quality and the price close to the people have once again made the Chinese people shout out the "real fragrance of domestic products".
In addition to introducing the hard core strength of Seagulls to netizens, Wang Wenxuan and Man Ruiliang have also issued multiple rounds of seconds and lottery benefits for netizens, including seagull blankets, movement photo frames, etc., and pumped a 1299 yuan worth of heartbeat series women's watches for consumers, which also pushed the atmosphere of the live broadcast room to the peak.
In addition, the product benefits of the live broadcast room that night are also quite a lot of surprises. Among them, the single product subsidy amount of Seagull watches is up to 300 yuan, and nearly 200 yuan of red envelope discounts can be superimposed, which also sets the largest discount for Seagull watches on the platform.
As of 22:00 that night, under the leadership of Wang Wenxuan and Man Ruiliang, more than 2.03 million netizens poured into the live broadcast room to stop and like, and new national trend products such as the "Chosin Lake" joint model were popular, driving the store's one-day sales to increase by more than 320%, and rushed to the first place in the list of fashion luxury clothing of the day.
"More new national tide" helps domestic long-established brands and directly connects new consumption
"Every second, the heart shape on the dial is beating, as beautiful as when the heart is moving." Not long ago, in the live broadcast of the new national tide of CCTV and Pinduoduo, the "heartbeat series" of the seagull's women's watch made CCTV host Li Sisi fall in love, and netizens also left messages "The girl's heart was hit" and "the national tide is the real tide".
▲ In the CCTV New National Tide live broadcast event, CCTV hosts Li Sisi and Nigmat both recommended Seagull's National Tide design women's watches. (Photo by Sun Xue)
In the live broadcast of CCTV, Seagull's expensive women's hand form increased by more than 450% per day, and led to continuous sales growth of the official flagship store. It is understood that as early as June 2020, Seagull Watches initially tried to open a store in Pinduoduo, and synchronously carried out live streaming with goods. At the beginning of the store, a Seagull brand watch with a unit price of 10,000 yuan was bought, which made The Seagull re-examine the consumer group of the Pinduoduo platform.
"Throughout June, the number of orders was close to 650, and the unit price of customers also rose to 880 yuan." The person in charge of Seagull e-commerce said that after more than ten years of contact with e-commerce, he had never seen a new store start so quickly, and initially thought that the 300-piece watch on Pinduoduo should sell the best, and the 800-piece meter sold five or six pieces a day.
In November last year, the official flagship store of Seagull also officially entered Pinduoduo, and in two or three months, the monthly sales have reached nearly one million. The person in charge of e-commerce of Seagull Watches said that the social attributes of the platform make Seagull fans better fission, and have also played a great role in promoting sales, especially the new national trend products such as "Chosin Lake" joint model, heartbeat design series, and marine series are deeply loved by consumers and have become a store hit.
Throughout the history of Seagull's development, the brand has undergone three major turns: the quartz watch revolution in the 90s, Seagull refocused on mechanical watches after a short period of confusion, and established its status as a high-end watch producer; after the millennium, Seagull held the two major cash cows of movement export and corporate customization, becoming a model for China's manufacturing industry to support the world; in the 2020s, Seagull seized the trend of Pinduoduo's consumption upgrade, tapped new e-commerce traffic, and continued to serve more Chinese.
"As a Chinese time-honored brand with 67 years of development history, Seagull keeps the original intention with ingenuity, makes the vast and subtle, continuously improves the product strength with the idea of polishing each small part, and takes the enhancement of independent innovation ability and the creation of international brands as the strategic basis for development." Wang Wenxuan, general manager of Seagull Watches, said that "Duoduo New National Tide" provides new opportunities for domestic long-established brands, and Seagull also hopes to continue to deepen cooperation with the platform in the fields of product design and digital technology, bringing more national tide products to consumers.