On February 22, Shanghai Concert Hall announced that the Cadillac brand will continue to be named Shanghai Concert Hall and signed a second round of strategic cooperation agreement for a three-year cooperation. The two sides will further concentrate their superior resources, prosper the performance market, and jointly promote the cultural construction of Shanghai.
"The first round of cooperation not only allowed the Shanghai Concert Hall to invite more famous troupes to bring high-quality performances, but also had enough confidence to try many things that were once considered 'impossible'." Fang Liang, general manager of the Shanghai Concert Hall, said.
The first round of strategic cooperation between the two sides began in August 2017. During the period, the Shanghai Concert Hall's public welfare brand projects "Music Afternoon Tea", "Family Concert" and "Ginkgo Concert" continued to benefit the people, and after the overhaul was completed last year, the Shanghai Concert Hall also added innovative brand projects such as "Theater Visit", "Sea Blue Afternoon Tea" and "Art Exhibition", which were very popular with the public and even became Internet celebrity products.
The Shanghai Concert Hall has also transformed from the "pier" of the performance to the "source" of the performance, and has produced the musical "Four Two Youth" (formerly "The Youth with Flowers"), the musical and dance theater "Water Cavity", the diversified integration concert "Journey Against the Times" and other projects, from Shanghai to the world to tell the "Chinese story".
"Originality is very difficult, and it requires us to have feelings and the courage to be more and more courageous. After participating in the original, we know more about the stage, the works, the artists, and what kind of works are valuable and what kind of content is worth promoting. Fang Liang said.
The Shanghai Concert Hall also insists on doing the "Endless Music" series of cross-border performances, focusing on young musicians in China, "Although it is very difficult, artists need this space." We want to not think too much about the market, but to work with artists to complete these creations. This is also a need for confidence, if we can't survive, this thing is difficult to do. Fang Liang said.
Last year, the Shanghai Concert Hall explored a new model of cultural tourism, creating a resident performance of "Folk Music on the Sea" on the scene of Guofeng Music, a large-scale 3D mapping wall show of "The Story of Light and Sound", and a special exhibition of new Chinese music immersion art of "How to Be in the World", which has received great attention from all walks of life in this trinity of cultural tourism projects, and even has the title of "Three-Piece Set of Internet Celebrities".
"Our positioning of ourselves is small, refined, special, and the scale is not large, but the content should be exquisite and distinctive." Fang Liang said that the building of the Shanghai Concert Hall is a "priceless treasure", in order to better open this treasure building, they have long had the idea of doing a "wall show", but suffered from the lack of technology and financial support, "with commercial funding, we were able to come up with money to do this last year." The video of the 'Wall Show' has recently been circulating on the Internet, and many foreign friends said that they did not expect such a beautiful building in Shanghai, indicating that this thing was done right! We can't just do live performances and have a responsibility to promote such a good building. ”
In the new round of cooperation, the two sides will further strengthen the close ties and enhance the activity of the Shanghai Concert Hall.
Fang Liang said: The concert hall will continue to work cultural 'breaking the circle', build an urban music and cultural center, transform and upgrade from a single-line music performance venue to a multi-dimensional urban music and cultural center; work the space 'breaking the wall', create a green lung of urban characteristic culture, take the People's Square as the pan-music space of the concert hall, and build an urban cultural island that integrates historical protection buildings and ecological park green spaces under the surrounding modern skyscrapers; and work innovating 'breaking boundaries' to create a city music tourism destination. ”
Fang Liang is very confident in building the Shanghai Concert Hall into a Shanghai city music tourism destination, "The Shanghai Concert Hall has potential, qualifications and capabilities. We do not do a big miscellaneous exchange, whether it is a performance product or a cultural tourism product, it must be a fine product, with the characteristics of Haipai, and the characteristics of Haipai are exquisite and high quality. ”
In March and October this year, the cultural tourism project "Sea Folk Music" will return to the Shanghai Concert Hall to open the second and third rounds of resident performances; in September, the Shanghai Concert Hall will join hands with the popular theater director Liu Xiaoyi to combine the architecture and history of the concert hall to launch an immersive music and dance theater with the imprint of the concert hall; the original production project of the Shanghai Concert Hall, the musical "Four Two Youth", the family concert "Detective Paganini Case", will tour to Beijing, Jiangsu and other places; the Shanghai Concert Hall will also join hands with the Shanghai Opera House to create an opera." New Cube", try to make a small theatrical version of the operetta.