The 2022 "Cantonese Taste and Happiness Year" Cantonese cultural series of activities lasted for more than 40 days from January 10, focusing on online activities, setting off a climax at the Lantern Festival, comprehensively promoting the organic integration of traditional culture and modern commerce, pioneering the concept of "Guangfu Temple Festival Meta-universe", creating a new model of activities integrating culture, scenes and consumption, leading the public to experience the Happy Cantonese Year, with more than 130 million related topics on Sina and more than 150 million on Douyin.
Guangfu Temple Festival Meta Universe
The whole people are enthusiastically discussing and participating
"Guangfu Temple Festival Meta Universe" interactive game "One Day Millennium • Ancient Yue Jinxiu" has a prize punch card since the Lantern Festival officially launched, citizens and friends in Yuexiu 12 cultural landmarks to carry out immersive script punch card activities, more and more participants choose to ride or hike to complete the punch card route, follow the Canton mascot Xiao Aoyu a day shuttle, to "millennium" to witness the great changes in Guangzhou, to "ancient and modern" to feel the vein of Guangfu culture.
This year, the organizer distributed more than 4,000 Chinese New Year gifts to the participants, including Cantonese souvenirs, cultural creations, etc., and 7 lucky people received million yuan gifts. The interactive activities of "Guangfu Temple Fair Meta-Universe" are more popular with women, accounting for up to 67%. The highest percentage of participants was 30 to 39 years old, reaching 34%, followed by 21% of participants aged 25-29, 15% of 40-49 years old, and 14% of participants over 50 years old, and the activities were loved by all ages.
The "Guangfu Temple Fair Meta-Universe" builds a virtual public cultural space with the Beijing Road Cultural Tourism Zone as the core, jointly creates a festive atmosphere online and offline, integrates rich experiences such as intangible cultural heritage, food, trade, exhibition and performance, and leads the masses to integrate and participate in Guangfu folk culture activities, with a total of more than 1.5 million visits. Cantonese cuisine, souvenirs, cultural creations, etc. can all be reached at home with one click, bringing a new immersive experience, and the Canton Temple Fair accompanies citizens into the new year with a forward pace and innovative way.
Philatelic stamps reminisce about old times
Tian Gong blossom public welfare Qi participated
In the past few days, in Yuexiu District, the Five Immortals Temple, the Millennium Ancient Road, etc., there have also been many participants who have come to collect stamps with customs clearance documents, and many citizens have participated in the stamp collection activities since the first Guangfu Temple Fair, and have also brought the customs clearance documents from 12 years ago to the scene of this year's event, stamped with a new postmark combined with the design of cultural landmarks. The small postmark appears to be a special sense of ceremony, carrying the imprint of time in the hearts of the citizens, recalling the time when the cars and horses were slow and the letters were far away. The interactive photo installation of "Guangfu Taste happy year" distributed everywhere also adds to the festive atmosphere, where citizens wear traditional costumes with their families, relatives and friends, and travel through the ancient charm and charm of the thousand-year-old shangdu, leaving a group photo of happiness and reunion.
In addition to entering the Times Foundation's "TianGeng Flower Blossom" multi-functional art classroom on the Guangfu Temple Fair Meta Cosmic Online, the public welfare punch point under the Beijing route has also attracted a large number of people to stop and visit, experience the open class of aesthetic education, appreciate the paintings, handicrafts and other works of art of rural children, participate in the interactive activities of guarding the "TianGeng" small flowers, and support rural aesthetic education together. The offline pop-up store of Guangzhou Unicom, the exclusive communication technology cooperation unit, can take a real-time photo with the digital people Yiyi and Pig Pig Man through virtual live broadcast technology, which is especially welcomed by children, and everyone has left their own images of the Guangfu Temple Fair Meta universe.
Intangible cultural heritage, food, animation live broadcast celebrities gathered
"Guangfu Taste and Happiness Year" has carried out more than 10 live broadcasts and watched more than 250,000 times. The "Intangible Cultural Heritage Everyone Talks" Douyin series live broadcast invites various inheritors such as Cantonese speaking ancient, Lingnan guqin, and Cantonese traditional marriage customs to participate in interviews and interactions, and perform on-site performances.
Liang Jianhua, the representative inheritor of Lingnan Guqin municipal level and Liang Jianhua, chief cultural tourism communication officer of Yuexiu District, Guangzhou City, in addition to introducing lingnan guqin, also satisfies everyone's "online point music"; the eight sisters of the traditional marriage customs in Guangfu are funny and lively, and the details of marriage customs such as choosing auspicious days, excessive gifts, and upper heads are presented to make the audience laugh continuously; Su Xin, the representative inheritor of Tongcao watercolor painting skills, and Zhou Ying, a teacher of Tongcao painting, are guests in the live broadcast room, bringing a number of exquisite Tongcao watercolor paintings to introduce the history and story behind Tongcao painting; Wang Daxin, the chief writer of the "Old Guangzhou New Tour" series, introduced the unique Guangfu Intangible Cultural Creations for everyone, inheriting the ingenuity of the craftsmen; Peng Jiazhi, the ancient inheritor of Cantonese, a person and a mouth, only by virtue of his superior ancient skills, said that the Ancient and Modern Era of Guangfu was exhausted.
With the theme of "Cantonese Culture + Cantonese Cuisine + Cantonese Intangible Cultural Heritage", the "Cantonese Food Live Broadcast Room" promotes Cantonese food culture through the live broadcast of food masters and Internet celebrities, and collects related cuisines in Guangfu. Sc johnson, a gourmet, brought a number of guests to present wonderful programs to the public, and the neighbors learned about Cantonese food culture through the online live broadcast room, answered questions online and played games to harvest rich gifts.
In the animation trend live broadcast activity carried out in the Beijing Road live broadcast room and Huya Live, the main creative team of the three animation movies that have attracted much attention was invited to be the guests of the three animation films, "The Lion Boy", "Pleasant Goat and the Basket of the Gray Wolf", and "Pig Man Movie • Ocean Diary", to reveal how the original animation film accurately converted the box office selling points through the production story behind the animation film. The animation trend live broadcast room combines animation elements with network communication, breaks through traditional methods, enhances the integration and interactivity of animation, and helps the promotion of animation culture in Guangzhou.
Create a list of Cantonese cuisine
Order food online to get home
"Canton Temple Festival Meta Universe - Palm Temple Fair" as the main platform of Cantonese cuisine, foodie Johnson and Yuexiu District Catering Industry Chamber of Commerce jointly recommended, resulting in the first batch of recommended food brands in 2022, searching for various types of characteristics of Cantonese cuisine introduction, to the general public to understand the most powerful Cantonese food famous shops, so that the neighbors can learn about Cantonese food culture on the platform without leaving home, and carry forward the essence of Cantonese cuisine.
The organizers set up a special area for Cantonese food activities, including well-known Cantonese food brands and high-quality catering brands, and used the Hungry Mo takeaway delivery service to allow citizens to taste authentic Cantonese cuisine without leaving home. Through Taobao live broadcast, we will carry out food exploration activities, invite food experts to explore the four authentic Cantonese food brands of Dude, Taipingguan, SC Johnson Food Workshop and Tao Tao ju, and display the Cantonese food culture through interactive exchanges with the brand, and guide the public to place orders and taste through takeaway services.
Related Reading:
Meet Guangzhou| from the top of the line to the meta-universe, Cantonese cultural symbols witness the happy year
Listen to the stories of the Guangfu Temple Fair told by non-heritage masters, and witness the inheritance and innovation
How to play the Guangfu Temple Festival Meta Universe? "Cantonese Taste, Happy Year" Cantonese cultural series of activities Lantern Set off a new climax
[South + Reporter] Ma Yitian
【Author】 Ma Yitian
【Source】 Southern Press Media Group South + client