On February 26, the 12th Global New Energy Vehicle Conference and the First Electric Vehicle Main Congress kicked off in Beijing.
There were 25 outstanding car owners representing their respective brand car owners, focusing on core topics such as endurance and replenishment, smart cabin and intelligent driving, service, community, and "Ta era", and face-to-face communication and dialogue with 25 car company representatives.
In the second part of the conference, "Smart Cabin and Smart Driving", gaohe, Nezha, ean, Xiaopeng, Weima five car owners and four car company representatives on the "smart cabin and smart driving is not a user pain point?" "Interactive discussion.
The following is a transcript of the guest interaction (slightly deleted):
Moderator: The core topic we discuss is whether the smart class and the smart car are the pain points of the user. The overall process of the salon today is divided into three parts, the first part is to ask our car owner representatives to share with us some stories about him and his own electric car. Then we will enter a one-on-one Q&A session, where our car owners will ask some questions to our car representatives, and finally we will have an open discussion session.
Today we have a small request for the whole salon, that is, in the process of open discussion, you can raise your hand to signal me to speak, and then please respect each other and do not interrupt each other's speech. Then we will officially start the salon next! First of all, please ask the owner from Gaohe to make a simple self-introduction to everyone and share the story of his car and Gaohe!
Gaohe owner: Gaohe is not only a means of transportation, but also a place that can enrich my spiritual world
Gaohe: Hello everyone, I am the founding owner of Gaohe, I am a post-90s baoma, and now I import a company with my husband on food business, mainly engaged in seafood. First of all, my meeting with Gaohe is definitely a kind of fate, because in fact, we have no plans to buy a car, but with the change of family members, I realized that I may need a commercial car, but now the traditional car company commercial vehicle, because I am a female driver, so in fact, the traditional commercial car is not too friendly to me, it is not cool, and it does not look so heavy. So it was such an opportunity that I happened to meet Gaohe!
Then in fact, everyone knows that if you live in Beijing, the number plate in Beijing is not very easy to get, I am in the case of no car purchase plan, it is because I like Gaohe, so I replaced the other cars at home to prepare for Gaohe. So I actually have a sentence that is understood like this, that is, I am like many high-end car owners, in fact, we did not buy high-he because we wanted to choose an electric car, but because we met Gaohe, which gave us such an opportunity to switch from oil to tram.
Therefore, if you want to score Gaohe, it must be a hundred points, for each of us who have ridden and driven the car, the score of Gaohe must be very high, which is a very high recognition for my company. So next I want to talk about where the point of Gaohe attracted me is. First of all, the first point I think we are all visual animals, then this car must be very beautiful! The five-meter-two body, the entire paint color of Gaohe, there are crystal purple, ink gold gray, are beyond the color of traditional car companies. Its streamlined shape captivated me, giving me, for the first time, a reason to take a closer look at what the interior of the car really looked like.
The interior of Gaohe is actually very advanced, and I feel that Gaohe is completely a future car, a car of the future era, which has entered our visual range in advance. The ambient lights of the whole car of Gaohe are very beautiful, and according to the rhythm of the music, it will have different mood lights to beat. It is a random song, and the lights will change in different colors according to the performance of the song.
In today's era of innovation, young people, in fact, we are very fond of the design of this kind of car atmosphere lights. The second is the business type, which as a family business car, I think its practicality is actually very high, because I had my own baby five years ago, and then after the family members changed, I felt that I needed a car in the back row of the service! The back row of the service is to make my child and family sit more comfortably. Because I used to drive an SUV oil car, this kind of driver is actually very cool, but the people in the back are very restrained.
So what I'm talking about next is the trunk in the back, which is that the car is on a six-seater basis, and if the three rear rows don't need to serve the occupants, then I put it down, and it will be a very large trunk.
My baby has his toy car, about a meter long, and then he can sit in front, and we adults have a handrail behind us to take him to play on some suitable occasions. So I bought a track myself, and that track could successfully help me drive a nearly one-meter-long electric stroller straight up the trunk. Just in time for the Winter Olympics a while ago, with the scenery of the ski jump, I played with my children, and my baby's baby car was also very windy, and what was even more windy was our high-speed. Therefore, at that time, I felt that Gaohe was simply a more distinctive scenery in addition to the Winter Olympics.
I have a roughly three points about Gaohe, which is that it attracts me and makes me more willing to understand its performance. First of all, the high cooperation for an electric vehicle its 100 km acceleration is 3.9 seconds, driving up is very cool in beijing's urban area, everyone is very busy, occasionally there will be some lane change behavior, then gaohe overtaking can be said to be unambiguous, crisp, neat, simple.
Everyone has talked about the problem of high cost performance, and many people may question what kind of group of people chose gaohe this 570,000-800,000 electric vehicle in this range, and whether it has a cost-effective price? In fact, as a car owner who has driven nearly 10,000 kilometers, I can tell you very clearly that my friends and friends around me, including myself, we think that the cost performance of Gaohe is actually very high.
Because of this car, it is not only a means of transportation, it is a place that can plump up my personal leisure time and spiritual world. So first of all, I want to say that the geek world of Gaohe, we call Gaohe a custom car, that is, it can reach a thousand people and a thousand multipliers, how to understand this sentence?
There are three main members of our family, and our main needs for this car and the needs of different scenarios are actually different. My husband may also need to turn on the air conditioner for cold air in the winter after exercise. Then I am a lady who feels a little cold, after I get on the car, I actually need to open the warm air from the beginning of autumn, and the geek world can help you reach it, setting different scenes according to different people. On the weekend, I will take my children from Chaoyang to Shunyi to participate in horseback riding lessons, then this course may take us more than an hour to travel, many people living in Beijing know that this journey has actually brought us, this time has brought us a lot of trouble.
So I'm willing to enrich this time, so at this time I choose to let my daughter take a nap. After my daughter gets into the car, the rear seat will lie flat, the air conditioning temperature will be adjusted to about 25 degrees, and then I will put some English stories and English songs for my daughter to let her fall asleep along the way, my husband may like to listen to some historical events or some small things to say, so in his space, the air conditioning temperature is low, and he put some articles. In addition, Gaohe's air conditioner can actually avoid people blowing, and can completely avoid blowing directly from the baby, which I think is a very healthy way to blow.
I pay more attention to the audio in the car, and the sound effect of the whole car is very good. I like to take a break in the car in my spare time to achieve emotional and thinking perfection. After having Gaohe, I prefer to spend more time in the car for a series of thinking and personal rest, not to feel boring, including the seat has heating and massage functions, allowing me to sit in the car in my spare time, enjoy the massage brought me this spiritual repair.
As we all know, the additional screen of Gaohe is 19.9 inches, which was unimaginable before, because Gaohe has more than one feature, it is a collection of many advantages in one. I have seen an interview with Mr. Ding Lei, saying that Gao he is crazy? If Gaohe changes a LOGO, the pricing of this car may not be like this. In fact, I admit that the advantages of these cars exist in a certain advantage of a certain car, and Gaohe basically gathers these advantages on a car.
So I want to give my Gaohe a hundred points, and about this car we can give it a custom name, for the baby is actually very fun, my daughter named our family orange color lightning McQueen, now our family is the whole combination of a big orange, for the child is very cheerful, and there is a joyful use of color and color space, this is my use of some of the use of Gaohe.
Nezha car owner: Why did I choose Nezha Car?
Nezha car owner: Hello everyone, I am a not too young post-80s car owner, just a few days ago after the birthday of the year of confusion. In 2014, I was very honored to become one of the earliest electric vehicle owners in our country, and as of now, our family has bought four cars, which have given me experiences in different periods, especially the current Nezha, the sense of intelligence, and the driving experience are very good. And I am also very honored to become the president of Nezha Automobile Beijing Car Friends Association, very honored and very proud!
To be honest, it takes courage and courage to eat crabs, I remember when I bought a 150-kilometer electric car in 2014, almost everyone around me said, you spent so much money to buy a battery car, everyone gave me more of a mocking attitude. And now in retrospect, it is particularly interesting to complete the process of completing the charging pile, and now some car owners and partners install the charging pile, and finally install it, it may take several months, when the staff called me countless times a day and told me that it was the third installation at that time, so I felt very new and proud at the time.
The car that accompanied me for the longest time realized the first time in the country to challenge the Ordos Plateau from Beijing in the cold winter of the Spring Festival, when both the car owners and partners around me and the professionals of the manufacturer strongly did not recommend that I be in the coldest stage of winter, and to challenge such a thing on the Ordos Plateau, but I just wanted to drive an electric car to challenge it, and finally succeeded.
Although the process was still arduous at that time, I still achieved the goal, felt that I was still quite great at that time, and in those years of using the car, the car accompanied me to run fourteen times to Ordos, three times back to my hometown in Shandong, without dropping the chain once.
So every car gave me a very good experience with the car. Now why I choose Nezha car, and has become its iron powder, mainly based on the following aspects: The first is that its overall design is still relatively stylish and atmospheric, whether it is its shape, interior or its space is very impressive to my family, especially I like to take my family and parents to drive long distances when I have time, they are very satisfied with the comfort of the rear space, as well as the spaciousness.
There is also what I think is more impressive to us, that is, the design team of Nezha Automobile is relatively strong, Chang Bin is now the chief designer, and then he was once the chief designer of the Hongqi brand, and he originally came from his hand to have mass-produced L9, L5, and HC and so on. So there is such a trusted technical team, and I am willing to believe it.
The second is that the cost performance of Nezha cars is indeed relatively good. In 2020, when I bought a car, as the first Nezha U owner in Beijing, I still pay more attention to some parameters and some specific configurations of the vehicle itself, what I value most is that they were willing to give electric vehicles at that time, that is, my car, my model of car used 811 ternary lithium battery, this should be said, between the competitors at that time, should be willing to be so bloody or not too much, manufacturers are willing to give users blood, then how can users not buy it? It was value for money.
Another thing I like is its sentry mode, which is really useful for me to live in the old town! Our neighborhood is very crowded, my previous car was hit by someone and I couldn't find anyone, but now I am not afraid, no matter who touches it, push my car and start the video immediately, this function is a benefit for me.
There is also that it is now called the auxiliary driving function, not called the intelligent driving function, the auxiliary driving function is also very user-friendly and practical. Some of the ideas I usually use in the scene, and my needs, can basically be implemented through my voice. Especially on the loop, I basically turn on the back hand without operating the steering wheel. Although there are security risks, I still trust this feature very much.
So I chose them and I was willing to believe them.
The third is Nezha Automobile, which has a state-owned asset background, and my partners around me are more concerned, there are major shareholders of Zhejiang, Jiangxi, and local governments, with the blessing of this state-owned asset background, and many local government collections are included. Therefore, if the government dares to buy, we personally dare to buy. So I chose to believe it too.
The fourth and most important, I think Nezha is still more sincere to users, and the service guarantee is indeed very hard. No matter when you have any needs, they will first listen to your feedback, especially in 2020 I was particularly impressed that time, just picked up the car in June, I am not familiar with this binding car machine, as well as some intelligent design, but also busy, the Beijing service team of the Peng personally with a few of his engineers to our unit, can not enter the door of our unit, because of epidemic prevention, just at the door of our unit against the scorching sun to where to debug the vehicle, many of our colleagues have seen, their service is really not bad.
So this service is very reassuring. To borrow a promise that Mr. Peng once gave to our car owners, that is, in the land of the People's Republic of China, as long as you dare to run, I dare to give you protection, and I will guarantee you wherever you go. So I use this very steadily, buying a good car is the premise, and it is the most important thing to use!
So I chose it, and I'm willing to believe it. As the president of the Beijing Car Friends Association, our car friends will be more active, basically there are two or three activities every month, since 2020, we have run two trips to Tibet, the New Year festival we manufacturers have given us support, the Car Friends Association supports the organization of family banquet activities in all directions, is to want to through our more flexible short and fast, everyone likes this kind of car owner's activities to close everyone's feelings at the same time, enhance the confidence and dependence on the brand.
Objectively speaking, Nezha Automobile is still a new force, but also a brand that strives to rise, and the second half of the year is to say that Nezha S is going to come up, 100 km acceleration can reach 3.9 seconds, we are all looking forward to it, as the owners of Beijing also believe that they will do better and better, continue to refuel! Thank you.
The owner of Aeon is just well-off and not fully rich
Ean: Hello leaders, riders, and friends watching the live broadcast! I am the owner of our Aian car, the riders call me brother, this is because of the epidemic in 2020, we took our Aian riders to donate fuel to the Wuhan epidemic area, and the nicknames sent by the riders. I grew up liking cars, and later studied at Harbin Institute of Technology. After graduation, there were many career choices, and I firmly entered the automotive industry, and now I have been in the automotive industry for twelve years.
There may be more areas involved, involving new energy plans, vehicle calibration, test drives, evaluations, including current policies and so on. Because this is what I love for me, so I think these things are particularly interesting, very interesting. After that, I also invested 12 percent enthusiasm to do this thing well.
Today I am also very happy to be able to participate in our first electric vehicle master congress, I want to say that we should have such a platform, there should be such a group of dynamic, young, resourceful, motivated, and thoughtful car owners, such a number of media friends, so many people who can do things for the new energy cause of the motherland, everyone gets together, what ideas do you have, what ideas do I have, and everyone comes together to progress.
My relationship with Aeon was in 2020 because I had two cars before and Aehan was my third. Maybe because of my work, I have driven more fuel vehicles, there should be dozens of larger ones, but there are very few trams. In 2020, there are only a few electric vehicles to choose, and the final choice of Aean first is to say that there is a tram indicator in the home, which is a just need. Another is the comprehensive evaluation comparison, and the other is the result of the final dynamic test drive. Mainly or the following three aspects: the first is the endurance, in 2020 when the new energy vehicle industry ushered in a development, the market is still more and more cars, then choose this Aean because it is a range of five hundred kilometers, at that time is in the same level of car there is no particularly many cars can choose, three or five models, of course, SUVs have SUVs, and then other prices are higher, or other demand SUVs, and there are several other cars.
For me, one is living in the north, and the other is the need for commuting, the need for transportation, so if other aspects are similar, I still want to choose a car that lasts as long as possible. At the time, Aean S met the requirements of this first point. The second is to drive up, dynamic test drive I think is still better. I probably went to the 4S shop, including going to some manufacturers, driving six or seven kinds of cars, and finally chose Aian S in the 4S shop. Let's not talk about using professional evaluation, but as long as you get on the car and drive this car, it is more solid and decent. Including this one chassis, braking, dynamics, drivability, and then and handling aspects, it is a more balanced car. This is the second thing that attracted me.
The third point is the appearance of this car, which at that time did not say as much as it is now. However, in the 2020 market, among the three or five cars in this class of cars, Aeon S is still second to none and belongs to an industry leader product. Everyone wants to drive smoothly and look good when driving, so this is also in line with the car purchase needs of many car owners. In addition, according to one of our survey results, nearly half of consumers, especially female consumers and first-time car buyers, are very concerned about the appearance, color and other appearances of the vehicle. So this is one of the sales codes.
After buying Aehan, there are more stories, choosing a car, entering a circle, and finally choosing a life. Because of its market ownership is also relatively large, everyone is on the road, and then in various parking lots may also often see, light Beijing car club is also more. Car owners say I have the National Riders Association, I have the Local Riders Association, and there are two or three Aeon Riders' Clubs in Beijing alone. Then the number of people in each rider's club may be two or three thousand or more. Including the various functions in the APP, everyone is in it to communicate and share. It was a pleasure to find a group of like-minded friends.
I often joke with everyone that Aehan's group belongs to such a group of people, who is it? It is just well-off and not fully rich. So he chose this car, mainly young people, there are engineers, doctors, lawyers, teachers, and some IT engineers, etc., so everyone can basically talk about it.
I myself am happier, in such an atmosphere of greater pleasure. The experience of buying a car for two years, the experience of playing, and the experience of using a car to communicate with everyone, etc., have been written into dozens of posts, including videos, published on app, portal, and forums on car buying websites. Of course, I am very happy, I feel that everyone recognizes me very much and then gained five thousand plus fans, which feels very cool. Because someone is willing to go and discuss with you together, how is your car, how do you think of my car, how do you think I will replace it in the future, and so on. Still very happy.
There is a sentence how to say, the road is long, the country's electrification it is a trend, is this industrial policy such a need, and then it is also a big background. So I think it's still necessary for everyone here, the owners, to work together, and I'll probably share so much.
Xiaopeng owner: Xiaopeng intelligent driving is what I did not expect
Xiaopeng: Hello everyone, I am a new energy vehicle enthusiast, through my experience over the years: whether it is the Xiaomi smart home at home, including Tesla, etc., it is more and more profoundly changing my daily life. I am very happy to meet you here and share my wisdom together. Today may be because it is across the space, through new technologies to meet, I think it is also a very novel way.
When it comes to the story of me and Xiaopeng, there are actually more, first of all, it is a chance encounter. When I wanted to buy a car in 2018, I didn't have so much desire to buy at that time, and I didn't think to buy Xiaopeng. Because I live in a third-tier city, there is no power ration and no policy, I may still want to buy a fuel car. If you want to buy a fuel SUV, because they are more mature, people around you will feel better, and all kinds of prices are more acceptable.
So at the beginning, I didn't take into account a brand like Xiaopeng, but the opportunity was very coincidental! I was attracted to the technology in a promo. At that time, the automatic parking that I was talking about completely hit the pain point of a consumer like me, so I was very interested. Go back to my wife and tell me that if we change an electric car to drive, the fuel car has actually driven a lot, but there has never been a new energy vehicle experience.
There are still a lot of contrasts in deciding to buy, that is, for example, we also opened Nezha at that time, because Nezha at that time was still selling the 01 product in 2018, and it was slightly smaller. Later, we also watched Weima, because Weima was almost a competitor with Xiaopeng at that time, very similar. Because weima does not have assisted driving, it is not so to my consumption point for me. At that time, I thought Euler was also very good, but maybe it was still a little smaller after all. Weilai is also very good, but its price is relatively high, because I was more conservative at the time and did not know when it would be launched. Xiaopeng could provide a most basic intelligent function when it was delivered at that time.
So at that time, I was still hesitant, but it was very fortunate that we could install charging piles at home, and the battery life was actually not very anxious, because more workers like me may still have more short-distance travel. And the unit also has a charging pile in the case, the battery life is not very critical, I am more concerned about experiencing its intelligent function, so I decided to buy G3. In fact, after buying it, there are many interesting experiences, such as buying it for almost a year before it comes to my hands. At the New Year, the leader also joked with me, he said that your car is afraid that you have not been deceived, right? How come I can't get a car for so long after paying the money? But under the patience of waiting, the final experience is still very good. So let's talk about its experience.
In fact, when I picked up the car, there were some small unpleasantness, but this unpleasantness was quickly eliminated. As a compact SUV that I picked up less than 150,000 at the time, I didn't expect it very much at first. I hope that it can achieve a similar experience to the self-owned brand and SUV at that time, and I think it is already very good. After all, I think that the new forces of car manufacturing have not been able to build cars, and it is good to be able to achieve a similar experience. Unexpectedly, after getting it, I found that it almost provided the head experience at that time in this technological experience. At that time, I also sent a post, I said that I bought an electric car at home, and the price of Xiaopeng achieved 70% of the experience, which is actually a great lowering of the threshold of intelligence, so that more people can feel the charm of the next generation of smart travel.
So I felt that this experience really provided a head of technology experience. After that, it pushed more than ten versions of OTA updates in a year, and also gave back to the demands of many car owners at that time, including automatic parking. After the later update, there is now basically no situation of playing in the same direction. Iterating and evolving in the middle of OTAs can be said to be a very, very good experience, and many experiences happen subtly.
For example, in terms of parking, because I have several parking spaces, I have a parking space that is close to the column, and it turns out that I originally had no way to identify that parking space, or it would tell you that this parking space is risky and cannot be parked. Later, it was found that there was no problem in parking this parking space, it would not only park in, but also when it was about to enter, there would be a very fast repair, so that you were finally in the right position on the parking space. After the experience, I was very happy to use it, because I really didn't think that I would think that such a price point product could be so smart.
So since I picked up the car in 2019, I have been inviting it one after another, such as the first electric, Weibo, and Zhihu. I am also very happy to share my experience of smart driving, and I have gained a lot of friends, which is really very happy.
In May 2020, when I was the first anniversary of picking up the car, I made a small movie of a few minutes with a few car friends, which also told me about a smart harvest after I bought Xiaopeng, how this car and my smart home together, how it profoundly affected the changes in my daily life. Even for my child, maybe he is still relatively young, from the time he was born he naturally felt that the car is electric, the family's equipment is this kind of intelligence, from childhood for his future stars and sea is an inspiration. I also made a statistic myself, and at the time, I remember that on the first anniversary of my pick-up, I drove more than 20,000 kilometers of roads, traveling through ten provinces and twenty-two cities.
Once went to Guangzhou a trip, from Guangzhou round trip is about 3,600 kilometers, a total of 89 times of energy storage, and then I sent a total of more than 200 articles in Xiaopeng's community, that year also wrote 106 zhihu, or the content of B station, I myself probably have 19 Xiaopeng car friend group, QQ group, at that time also gave me about 45 friends recommended test drive, and then there were 15 friends they chose Xiaopeng car.
By now this number may have doubled many times, even because I have gained 170,000 followers on Weibo, in fact, through the interaction with everyone, I feel that I have increased a lot of experience and fun, taking me to see a broader and smarter, more distant future. So intelligence allows me to harvest more possibilities, more happiness. That's what I want to share with you today.
In the end, I chose WM because I listened to the advice
Weima: Hello everyone, I am a post-80s woman, I am the first generation of users of Weima, and I am also the first batch of mice in Weima. As a post-80s I especially like self-driving, traveling, and good food, because I can see it from my figure. So I like everything that's new. Including the car is not only a means of transportation for me, but also an indispensable friend in my life, when I work, I can watch a movie and listen to music, which is a very good feeling, including on weekends when I can also drive out with friends to relax.
In fact, before buying WM, I was very resistant to new energy vehicles, because everyone knows that in this car policy in Beijing, it is more difficult for you to want a fuel car, especially like our family from the first lottery, to 2017 basically after countless failures, basically no hope. How crazy was it then? I felt that I had become extreme, and the famous monasteries in China from the south to the north, I would definitely enter the temple every time, and every bodhisattva I was very devout would worship. But I didn't hit it that way.
Because I travel by hitchhiker, I want to face to face with this owner, that is, zero-distance communication, to feel their car experience after buying a car, I met a lot of new energy owners told me, don't buy! Buying it is a distraction, I said why? He said that there are few charging piles, the charging fee is half a day, and you like to play, running not far. So at that time I was resistant from the bottom of my heart.
But due to policy issues, I had to change my name. So in July 2017 we changed to new energy, and in February 2018 we already got it. At that time, I began to pay attention to what new energy vehicles want to buy, you may know that in fact, most of the new energy vehicles on the market in 2018 are traditional car companies doing a mainstream market, then I also went to see a lot of car brands, in fact, there are many models that are obviously oil to electricity, there is no innovative reform.
Even at that time, the mainstream endurance was only three hundred. Then one day my husband said that there was a new energy vehicle brand called Weima, and he said that Weima was the first time to build a car. I said, "Are we guinea pigs?" I thought about it at the time, because the car is a hundred years old, but as a new energy, everyone is on the same starting line, then you must break the tradition and then reshape, and then innovate, and then surpass, such a process. Later, I paid attention to some of the design concepts of WM, which are very consistent with me, because I especially like self-driving travel, then my first requirement must be a large battery, full of battery life, and must be powerful, can fit my various road conditions.
So that is to say, I looked at it at that time it was four hundred endurance, the battery is the Ningde era, the main attraction is that I am the smart big screen in the middle of it, I think this is too good! Because my previous car was a traditional oil car, just a small screen, I said this can watch movies and listen to songs, and then there are some other small programs, very good! In such a case, it is basically blind. I really saw this sample car or in the second half of 2018 in Beijing held a car show to see it, when everyone's opinions felt that weima's design was still good, but its rear seats were relatively short, like a small bench, and then the car company was still willing to listen to everyone's suggestions at that time. So when it was actually on sale, it changed this little bench. So at that time, we felt that this car company still loved to listen and reform. So we were still very happy, and we were very honored at that time, and then we went to their factory in Ningbo, participated in their sales meeting, and felt the enthusiasm of WM. Now that I have been using the car for three years, I feel that I have completely recognized the new energy vehicle.
First of all, intelligent technology, you feel that it is not as busy as before, while the mobile phone while the car switches back and forth in all aspects, I will give a particularly simple, I am in 2019 I am the kind of talk to go, and then that day with our son said to go, because my hometown is Qingdao, Qingdao just caught up with the day is the typhoon, and then I took the child alone, braving heavy rain, and then walked such a road, there is no planning in the middle, I temporarily look for charging piles, Because in this kind of rainstorm weather, it is very dangerous to drive while operating a mobile phone. But with human-computer interaction, i can search directly with a command, and I can directly obtain it. I think this is really convenient for me!
There is also that I think to buy this car, now many users have babies at home, generally I travel alone with children, families with children will find that when you make this plan, such as where I go today, the child will not, he may be halfway mom I am hungry, I am tired, repeatedly give him a special inconvenience. Including the mall parking lot is closed, full, then you will find that it will give you tips, where we are going to have something, I think it will tell you, this is particularly good. If you have this kind of intelligent system, you will find that this problem solves a large part of the problem for you. Then there is the car I feel like mine, and there is a traditional car company like 360 that was not available before, so for a female driver like me, I have not felt that it is my technical problems that cause the crash, that is, the car's own road problem. But after having 360, I found that it was really my technical problem, because it could make you all-round, give you a view of the surrounding environment, it turned out that I really knocked people. So a lot of trouble is avoided.
Even before I drove a fuel car, I didn't dare to change lanes in Beijing casually, because the car in Beijing is running everywhere, I can only go to the end with a line, but now since I have an intelligent car engine system, it is still good to have a prompt to realize it. It will also play a certain role in security precautions. So I hope that now this new energy has also entered thousands of households, including everyone from the initial disapproval, to slowly recognize the process is very good, the future development is also very good. Today, I am particularly grateful to be able to organize such an event, so that car companies and car owners can listen face to face. Although WM did not arrive at the scene today, I also hope that through this form of live broadcast, we can listen to some of the voices of our users, and then carry out a reform and rapid improvement. I'll share it here, thank you moderator.
Question session with the owner representative
Moderator: Let's move on to a pair of questions and answers. Or in the order of the speech just made, I will ask questions to the representatives of our car companies one by one.
What is the design concept of the coupe that Gaohe will release soon?
Gaohe owner: Just now I mentioned that our Gaohe has a function called Geek World, and Geek World is a state where every owner of Gaohe can reach a thousand people and a thousand multipliers. This car is not to say that it is suitable for one person is suitable for everyone, its one-click packaging function is very suitable for everyone to facilitate, simple operation, it will not be busy, the safety factor brought to the driving time and the simplicity of this operation is very convenient.
In fact, what I want to ask is, how did Gaohe come up with the idea of developing these geek worlds of packaging operations? And just now I heard about other brands, they have mentioned related brands and other models, so I am driving the first car of Gaohe, and I am about to release a new coupe model, I want to ask what is its design concept?
Mr. Zhang: Thank you Ms. Li, I just listened very carefully. I am still very grateful to the bureau organized by Pang, called redefining the car, and marking that word with a red arrow, because we created a real and the owner of the car, and the car company really sat on the stage, and made this thing meaningful, I think this is more activity to be done in the future.
I will answer this question first, I will talk about a basic idea of our design intelligence, in fact, it is difficult to say that intelligence, the first thing is to go to safety, under the framework, so when we design the high-speed car, you will find that we are first in the redundant system, we are in the safety control test system to do redundancy, we must first do safety. The second is to do intelligent with a sense of ceremony, which is our main task. When the car walks to the door, the car automatically opens, and then you don't have to do anything, you sit in the car and step on the brake door and close. But this is to let all your intelligence in and out, that is, to let you in and out of the original impossible intelligent things also intelligent it.
Therefore, the intelligent core must be done with style, convenience, and it is in line with the scene. This is our pursuit. It's not a fixed product that sells you, it's constantly being upgraded. We started delivering the car in May, and in fact, we have delivered it four times so far, so it's a thing that keeps evolving. Finally, it is actually the most core, it must be around your application scenario to do intelligence, that is to say, we must first analyze the user in the car, the use of the most frequent set of actions is what, as long as it is a string of actions to make it intelligent.
So it's about relying on the user's scenario to define it as automation. But what's behind this? Behind it is the SUV, we have to open all the control units on the car into a software interface, which is probably the most difficult. Why doesn't everyone do such a good thing? Because it's difficult. Therefore, Gaohe almost opens hundreds of actions into a software interface in order to open up to our car owners and achieve a thousand people. This basically achieves intelligent design. It should be combined with the scene, it should allow you to customize instead of our car factory, we must give this creation right to the user, otherwise the intelligence belongs to our own definition, not necessarily suitable for everyone. So this is the basic logic of our entire design intelligence.
To answer the question of the product again, we have a point of view that all intelligent, intelligent cockpit, intelligent driving must be a combination of soft and hard. The most difficult thing in all industries must not be pure hardware or pure software, but the integration of software and hardware. So the integration of soft and hard is our approach. So you'll find that we have one more thing, it's moving, all the screens can be moved. So in fact, we want to focus on the integration of soft and hard, combined with user scenarios to make it. So this is a basic design concept of ours, the previous design concept will continue, but we will increase the idea of software and hardware integration design, more close to the user's use scenarios. At the same time, we also hope to put all your designed good patterns back into our scene library, and then benefit all users, which is one of our basic ideas.
In terms of smart driving, is it the priority for liberating drivers or the priority for pleasure members?
Nezha car owner: Based on the reality of the current development of electric vehicles in the mainland, in terms of intelligence and intelligent driving, in order to achieve the current competitive environment that can be said to be more tragic, to achieve a breakthrough or even lead, whether it is the liberation of drivers or the priority of happy members, may be dialectical, but I think there is still a focus on the problem, or whether fish and bear paws can be both, please give the leaders of our manufacturers an analysis and answer, thank you!
Mr. Wang: Thank you very much for giving us such an opportunity, which really raises a very sharp question for us, and it is indeed a question that our R&D team and the whole company, as well as the industry, are thinking about. In fact, to talk about this car, we know that now smart cars are intelligent cars with software and hardware to compose, we know that the hardware can be used with stronger hardware, stronger computing power, so that it has better computing power, can achieve a certain effect, but it must not be optimal, it has to add costs. But in fact, the growth and improvement of hardware is that the software brings more freedom, which can make the software easier to achieve. But if it stops there, it's certainly not a good product. In this case, it is more necessary to do the functionalization of the software and the continuous optimization of the software, so that under the organic integration and combination of hardware and software, the level of intelligence of this car and its good experience will be better.
Speaking of intelligence, in the past, we were all doing intelligent driving, intelligent cars, and continuous improvement in dimensions. Then our intelligent cockpit is the same, we are thinking about the problem recently is the whole vehicle intelligence, this is a whole, intelligent is also regardless of intelligent driving and intelligent cockpit, more is for the driver both need to drive, a good automation experience, but also need the cockpit to bring it a variety of more comfortable experience sense, in fact, from the intelligent point of view, we have been deeply cultivating has been thinking, the next step in many technologies and products on the power point is also from this direction to further force. Under the increase of limited costs, how to do better in the case of limited technology breakthroughs forward. That's what we've been doing. We are also welcome to ask us more sharp questions later to promote our thinking, thank you.
Aian owner: I have two questions, the first is that we know that GAC still attaches great importance to the user's experience, so according to the various background data and statistics mastered by GAC, consumers or users use smart driving, smart cabins and other intelligent driving scenarios or modes in the use scenarios with real high frequency. Which one or which, this is the first question.
The second question we go further, I also know that GAC will definitely have more products in the future, so what is the level of GAC's current black technology of intelligent driving in the industry? Where is the focus of a post-market car, and in what ways to provide users with a better user experience of the product?
Mr. Jin: First of all, I would like to thank the organizers for hosting such a good communication platform. Let me first reply to the owner's first question. That is, we drive in the usual daily use, those are high-frequency use of the way. So we summarized three points, the first point is that we are before using the car, the second point is during the driving of my vehicle, and the third point is after the vehicle is parked, three different use scenarios. Then it may use intelligent cockpit, intelligent driving system, and intelligent remote control, parking, respectively. I summarized six points, the first point is called our IPCM five senses start system, it is through the mobile phone and the key of the second connection function, driving without taking the key, the mobile phone can be. The car in front of the reversing car will be automatically unlocked, the car will automatically lock after leaving the car, and the car will automatically start without pressing the start key after getting on the car. At the same time, our car has a lot of automatic emotional functions, for example, if I want to listen to a cheerful song, it will put on cheerful music. This intelligent function is now very advanced and very good, I hope you will try more.
The second use scenario will be used by any electric vehicle, and we are also combined with the standard large screen to bring visual impact to everyone, and at the same time, we can achieve a state of thousands of faces. At the same time, in the process of driving, we do not have to manually control any button on the car, and everyone knows that I can use my voice to control the various business units of the vehicle. Then the third point is a function that is used frequently in everyone's driving process, that is, our LR automatic driving, which I will not repeat. The fourth point I want to say is that our GAC is now a relatively leading technology in the industry, called the pilot auxiliary system, which can realize the dual connection of high-speed and urban road conditions, can realize the implementation of traffic lights, can turn around, can enter the corner, this function is also in the future use scenarios, can get a wide range of realization. The fifth is the parking function after we park, like some girls may not have a very high parking level, especially the space next to the car is very small, even if the car is parked after the door can not be opened, then I can use the mobile phone to carry out the remote control with the car, the car automatically parked in and out. Through the memory of the route, you can make the car park from the parking space to the scene, up to 150 meters.
Then the second problem is the current level in the field of self-driving, I think that whether it is a smart cockpit or my self-driving, it should be at the leading level of an industry at present, then we will also enable Chinese car companies to achieve global lane change and overtaking through continuous research and development and innovation, and achieve the global leading level. At the same time, in the future, our focus is based on two aspects, the first is technology, the second is product planning, our goal is that our hardware should be plug and play, software should be commonly used and constantly new, so that new energy vehicles can truly become a continuous growth of car buying points and value-added. With the rise of Internet mobile data, the application scenarios and forms of vehicles are changing now, then as the digital intelligence of future smart cars, including several major application scenarios, I want to say that we will spoil you next year, that is, in 2023, we will also launch a new architecture based on a new architecture, and the 3.0 platform to launch a pure electric new energy product that can be favored by consumers, please look forward to it, thank you!
How does Xiaopeng do a good job in technology leadership and user interaction?
Xiaopeng owner: Now in the context of the explosion of automatic driving and intelligent cockpit technology, and the intelligence of Xiaopeng should now be a benchmark experience, so in such a case, I would like to ask how to do a good job in the follow-up Xiaopeng technology leadership and user interaction? In fact, this question is to discuss, now Xiaopeng such a company, how will it do its intelligent technology in the future, and the purpose of intelligent technology is to lead the technology or to meet the needs.
On the one hand, in the field of intelligence, it continues to explode today, if a company does not work hard to run forward, does not do to lead, may fall behind. But if it blindly runs forward and blindly leads, it may make users, such as some old users, feel that their needs are not understood and respected in the process of running. So in such a situation, how do we do, that is, how Xiaopeng will feel that he wants to be technologically ahead again, and can maintain balance in this kind of wild run.
Mr. Lu: I am very happy to have this opportunity to participate in this conference. Due to the epidemic, there is no way to go to the scene and participate in this conference through online form. Thank you to so many of our car owners for accompanying us along the way. Just now our car owners raised this question, in fact, I personally understand that it should be a technology leader, technology exploration and our user experience balance such a problem. Just now, our colleagues at Ean also said that what we want to produce is not just a good product, it actually needs a good product. Technology and user balance is a very important thing that our OEMs need to do.
On the one hand, smart cars as a new species, whether in the intelligent cockpit, intelligent interaction, assisted driving these ecological words, bring a lot of unprecedented functions. Then I myself have actually been engaged in this industry for fourteen years, until a year and a half ago, I came into contact with Xiaopeng Motors, which actually subverted a lot of our previous inherent cognition, which is actually a new force, or an intelligent explosion in the era of electric vehicles, giving our current users a lot of functions that we did not imagine before.
So on the other hand, how to make the function in mass production, at a reasonable price at the same time to meet the needs of customers in the actual car process, whether this consideration is comprehensive, in fact, this is all of our smart car brands facing the common problem. I think there is a core point that is very important, first of all, you have to clarify your own direction, first of all, the brand itself to think clearly. Xiaopeng Automobile is a brand that we are doing our label with the core value of intelligent exploration, so we think very clearly, for intelligence is to be prepared for self-research of the whole station. Lead more of what we want to do in this process. Then in fact, you can see that through the development of these years, more and more intelligent driving aids are gradually higher and higher, and they are getting closer and closer to us. Just now we also heard many friends say that including the P5 released in September last year, it is actually the first mass production car equipped with lidar, and it will also usher in an application in the near future.
Then in the near future, when the real realization of higher-order unmanned driving and automatic driving, or high-end driving this stage, the intelligent cockpit its function our understanding, Xiaopeng's understanding is the function of a human-aircraft co-driving, that is to say, it is necessary to ensure the switching between human driving and machine driving, and balance the relationship between safety and customer experience. So in fact, Xiaopeng's thinking on this aspect is very clear, and our road is very clear.
Xiaopeng is actually the head brand of China's smart cars at present, constantly exploring the spirit of future travel possibilities, to carry out high-intensity investment, bring intelligent driving assistance, BPA memory parking function, including our recent upcoming OTA cross-floor function, full-scene voice and so on. These functions we are honest, according to the past our traditional OEMs playing, will do a lot of research, will ask customers whether they will use, if you want to use how much it will cost. But I think it's the right job, because we need to make a good product. But if we do not have a certain spirit of exploration to provide customers with a new core value, then the real technical precipitation left to the Chinese automotive industry is actually insufficient, we have actually used the market for technology in the past twenty years, changed for more than twenty years, but the technical core or technical assets that really belong to our Chinese automotive industry are actually a continuous and long-term progress we have made in intelligence in recent years.
In this process, I feel that I am also very grateful to many, many car owners who have chosen new forces and new energy to give such support to many manufacturers to help us develop and explore more new features. You may not have been able to imagine it at first, thinking that this function is a difficult function, but if you really use it, you will find that after a while, when my higher-level intelligent driving arrives, such a function is actually a very common function.
In the past, it may have been done through a lot of research, but this thing is actually being done in time. I believe that all brands, through one interaction with our internal core app, will achieve very good results. Another one is very different from the past, that is, the current smart car, its functions we can clearly know, its usage rate is how. For example, the nervous system of AI that we did before is to make our little P's voice more evolved, and it can be found that nearly 99% of customers continue to use this function. We decided that this time the research and development was successful, and we could continue to do it. When a new car is exploring, it may develop some debatable parts that everyone thinks is debatable.
After a period of exploration and exploration, through the interaction with the owner of the whole scene, including APP, including background data to discover the function that can really match the owner's daily use process of the very high praise, the future more in-depth and detailed, but also take out more part of the energy, by continuously providing customers with a more and more Chinese characteristics, more and more able to lead the global intelligent car, the future core value of the product, through our co-creation to launch such a good product.
Wisdom class, can WM achieve personal customization?
Owner of the Carriage: Listening to your plans, I really look forward to it. In the past, people said that the best feeling of driving is the unity of people and cars, but now I really feel that it is more than just that kind of driving. Including this car, it can fully feel my needs for this car. As far as WM is concerned, will the future wisdom class be able to achieve this customization of customers? Then there is the development of intelligent driving to the present, how can we better enhance and protect the safety of user cars? In fact, I think that whether it is technology, personalization, and service, and ultimately a security, how can it be better to enhance and protect, this is what I want to ask, and I hope that the staff can relay my question to WM (the relevant personnel of WM are not present).
Moderator: Just now I actually listened to some of the sharing of our car owners, including some of the answers to the current questions of the car owners of our car companies, in fact, I can feel that as the car becomes more and more intelligent, more and more comfortable and safe. Now more and more people no longer simply use the car as a means of transportation, but take it as a part of their own lives, and even extend, and even I think more and more car brands are talking about the concept of the third space. So I think the smart cabin and the smart driving are very important points.
Free interactive sessions
Then it's time for free communication, and we're divided into two phases. One I think is that at this stage, whether it is a smart class or a smart driver, some of the real pain points and expectations of users in the process of using the experience are how our car brands can better meet the needs of users in the future. Another piece is actually I also want to hear our car owners and car companies, in the future, if the real car becomes intelligent, even said automatic driving, L4 has been realized, the car around the cockpit, in the intelligent driving is what kind of state? You can envision the future.
In which direction is the smart cockpit moving?
Nezha owner: I'll just change the angle. I would like to ask the four of us leaders, what do you think is like which companies include head enterprise learning is your next goal? If we catch up with them, what major changes do we need to make? Because there is a big gap between new energy vehicles, including new forces, including traditional enterprises and those that have just come in. Including the entry of external capital into the enterprise, they from autonomous driving, as well as to all aspects of intelligence, the gap between enterprises is still very large.
Answer: The next generation of so-called intelligent driving, in which direction is the intelligent cockpit developing? How hard are we people working? Let me share my personal opinion. In fact, we should no longer pursue the so-called L-level problem, because the L-level problem is not actually a problem that users care about. The question that users care about, if you think about it carefully, this question is not difficult to answer at all, it is a continuous scene experience problem. Everyone wondered if what I wanted to do in my parking lot area was a one-click summon. There is nothing wrong with the current technology, and the user experience is good. You want me to go to the mall parking, it's painful! So if certain regulations, even our media, coupled with the technology of our car companies work together this is easy to achieve, and soon, this is the first scenario.
The second scenario is that it is not possible to fully autonomously drive itself in urban traffic. Because this is actually whether it is regulatory safety, life safety is always placed first, so it should be a continuous experiential assisted driving in urban traffic, that is, the more continuous the better, it is not interrupted. I won't say what technology you have, I don't care about your L level, I switch smoothly.
The third point is that at high speed, in fact, we have to achieve a higher level of automatic driving in a closed environment. It is equivalent to actually directing the car on the road, rather than the car always being intelligent.
Because its economic benefits do not conform to the principles of economics. So maybe each scene solution is different, but if we put these technologies, put everyone's efforts plus all of us to pay attention to the car owner's different scene experience, then. If that day comes I think we'll win, it's not a completely pure autopilot. It is a combination, a scene experience combination, which is the first intelligent driving. That's what I think is the definition of smart driving.
Then there's the cockpit. In fact, the most difficult thing for the cockpit is to softwareize all the hardware, and the software can manipulate all the hardware without affecting safety. The second is that all of us in the cockpit is to improve the ability to perceive you, in fact, the development direction of the intelligent cockpit it first understands your intentions, and then immediately recommends you a contracted intelligent scene, it all things help you do. If you say no, it won't do it.
Fully automated you will also be crazy, but if it is not automated and feel that it is not equal to intelligence, so the intelligent cockpit must not be that screen, is the entire cockpit to be linked, it has a strong perception, and then it fully respects you, and finally must give the power to the user. Intelligence must not be determined by manufacturers, intelligent capabilities should be opened to consumers, and the intelligence defined by consumers themselves is the future intelligent cockpit. Because the smart cockpit in everyone's mind, its situation is different, the preferences are different, just like the owner said, her husband's preferences and her own preferences are not the same, how can it be intelligent?
Regarding the safety of the smart cabin, there is no good prevention to enhance and strengthen
Question: The safety of driving it is just like what our Gaohe leaders just said, how to ensure the absolute realization of intelligence under the premise of absolute safety, I believe it will definitely be achieved, but how to go this way? I still want to hear a directional answer. Another is the safety of the wisdom module, a friend of mine is the public security system, he is very sensitive to security, maybe the manufacturer will not do this kind of thing, but dare not say whether it has been breached or locked by some illegal channels. Therefore, from the perspective of the safety of the smart cabin and intelligent driving, does the enterprise have any good prevention improvement and strengthening?
Answer: In fact, this issue is an issue that should be said to be of concern in the entire industry. From the point of view of automatic driving, it must be mainly to solve the problem of taking you over by you, how to establish this level of trust, you have to believe in it, it can be very reliable and stable, according to the rhythm and speed you want, send you over. In this process, it actually relies on some hardware and sensors that should be on the car, with strong perception and redundant backup.
In the second step, in terms of processing, it is also necessary to use a double redundant backup secure kernel for processing, in fact, in the car that is currently about to be launched or has been launched, such a scheme has been adopted. If you think about it later, full redundancy is not just about driving smartly, but also about ensuring safety.
The second problem is actually from the perspective of cockpit and information user security, information security, in fact, we have been running through the blood of all employees from the beginning of our establishment of the four words intelligence and safety, in fact, everything is to think about how to do more intelligent, this car is more unified. This car is not just about simply sending point A to point B, not simply providing comfortable music and temperature, but more about making this driving process present what you want. So that's what I want to talk about global intelligence, rather than simply looking at smart cockpits and smart driving. From a security point of view, data security, information security multi-dimensional integration of security, is the entire development process of the full penetration into the product. From the cloud, the APP of the mobile phone, including the internal network management and key nodes on the car, are all this security encryption chip and secure algorithm in it to ensure the user's data. For example, if you just mentioned a more private word on the car, this word will not spread to the outside, thank you.
Question: Is it possible for us to produce a watch here, and then put the intelligence of this whole car into a watch?
Answer: Let me explain, I am also a fan of smart devices, I think this may be 100% and I think this will soon become a reality. Now we need society to promote the smart home industry and the smart automotive industry, the smart phone industry, and the linkage of smart peripherals, and we can definitely see this result within three years, which is a trend. Because you are in different environments, you use a smart home at home, and when you go out, you are wearing a smart watch and a mobile phone, and the coherence of this will definitely be opened. But the question is what? In fact, everyone has this desire, and this is definitely expected. Now we need to make a little effort, that is, to ensure the security of these intelligent control interfaces, mutual trust between enterprises is directly opened, only this one obstacle is in it, and nothing else. I think the idea is achievable.
The best smart driving to use is seamless integration of each scenario
Question: I personally have an understanding, now whether it is assisted driving or intelligent cockpit, there may be more discussion of automation, that is, after the original operations are all automated, just like everyone just talked about is not the same view of intelligence, may just contact the user they feel automated, now such an experience will feel that there are some discomforts, then may contact the user for a long time, deep users they will feel that the experience is not strong enough. So I wonder if our intelligence will be going to learn more deeply in the future, the habits of drivers, for example, I am a deep user, I may need a more radical way of automation, then if it is a user who just needs it, he may need a more secure way of experiencing it. So I don't think intelligence will evolve like deep learning in the future. Let's say I might understand my habits, and it would feel like you would make a judgment. And this learning is a continuous improvement through the use of cycles.
There is also a similar to what the previous Gao He said, in fact, intelligence is more of a process of interconnection. There are so many smart home enthusiasts here, it must be the whole house intelligence that will make the intelligence more meaningful. So not only the home, including the entire car machine like the current brands, everyone here are doing their own brand of the car machine of this system, then I think that in the future, electric vehicles include mobile phones, including and smart home of these operating systems, how will they do mutual integration and interoperability in the future, in addition to the open interface such data exchange, there will be what kind of imagination on this, can do more interconnection, including not only cars, not only the scope of the car, including the so-called last kilometer after getting off the car, Or how to come about in more fields, that is, everyone can be equivalent to inspiring or guiding us to imagine what kind of imagination we will have, which is some of the questions I think about myself.
Answer: Actually, I think the three questions we just asked actually have in common. Because now a lot of functions, behind it in addition to the manufacturer to invest in research and development, as well as our laws and regulations, a permissible situation of laws and regulations, as well as the connection between the car machine platform and our interface on the platform, including more and more intelligent platforms, the connection technology itself is not difficult, but when you move this scene to the car, it will increase a lot in the original scene requirements. It's like we see now, the last kilometer, not to mention the last kilometer, the last few hundred meters, the last car back to the parking space, this function I believe just now Gaohe leaders also said, in fact, in the technical itself is not so difficult to achieve, then the regulations can not allow, behind this there are actually a lot of places that need to be tested.
Including our first question, in fact, I think I agree very much, that is, in the end, the best intelligent driving or safe intelligent driving must be this seamless integration in various scenarios. So in this scenario, we are now Chinese brands, it should be said that they are leading the functions in these aspects. I think that now the owner of the Intelligent Car of the Chinese Series is a very happy process, I believe that many Japanese car owners will be very envious, many functions they dare not imagine, today we mentioned these expectations or good, the demand is good, many foreign car owners are not able to imagine.
Then there is this imagination that represents that in a few years, through the efforts of car owners, through the efforts of car companies, through the improvement of government laws and regulations, and the continuous optimization of the entire driving environment, it will certainly be achieved. For example, in terms of security, I just mentioned how to be safe, if the information of the benchmark mobile phone, now Xiaopeng is good, we can benchmark the bank-level security, when the safety of the car machine can achieve the security of the mobile bank, I believe that in this part can be used to apply, it is a process of continuous integration.
Moderator: Today is indeed a limited time, and we have the next topic to carry out, so today we will end with the sharing and exchange of the theme of smart cabin intelligent driving.