Thousands of miles to repair the book is only for the wall, let him three feet and why bother. The Great Wall is still there today, and Qin Shi Huang was not seen in that year.
—— Qing Zhang Ying
Six years of building a car is only for the strong, so why not let it thirty thousand? Hafouela is still here today, not to see the WEY of that year.
—— I'm a little fat guy
P.S. Remember WEY to pronounce the English alphabet, so it rhymes...
At the beginning of the article, I changed a seven-sentence poem from Zhang Ying, and I think these words are very suitable for today's "Wei Pai". As for the reason, please listen to me in detail...
Just last night, Weipai Mocha DHT-PHEV was officially launched, and when I attended the pre-sale meeting, Weipai Mocha DHT-PHEV announced that the pre-sale price of two models was 299-315,000 yuan. According to the past practice, in general, the price of the official listing will be slightly lower than the pre-sale price to show sincerity.
The official listing price of weipai mocha DHT-PHEV is the same, but in the two models, only the low-end model has been lowered compared to the pre-price, while the high-end model is still firm at 315,000 yuan:
Weipai Mocha DHT-PHEV has launched a total of 2 models, the smart version and the performance version, with a price range of 295,000-315,000 yuan.
Six years of car building is only for the strong
In 2016, the Great Wall officially released the luxury SUV sub-brand WEY, when the independent brands have been "long-term fighting" within 100,000 yuan, and the emergence of WEY is to break the situation. As a result, independent high-end sub-brands represented by WEY appeared and began to move forward along the route of brand upward and getting rid of low-end positioning, taking the joint venture brand as an opponent, and the price also entered the range of 100,000-200,000.
The original intention of Wei brand is to compete with the joint venture brand and create stronger products. With the emergence of today's Wei brand Mocha DHT-PHEV, it seems that Wei brand is regrouping, and the 300,000-level selling range has raised the battlefield to another height.
Let's take a look at the basic information of the Weipai Mocha DHT-PHEV:
Positioned as a plug-in hybrid medium-sized SUV;
Body size 4875mm long, 1960mm wide, 1690mm high, wheelbase 2915mm;
Equipped with a 1.5T four-cylinder engine with a maximum power of 115 kW and a maximum output of 156 hp;
The Smart Edition is equipped with a front-mounted single motor, the system has a comprehensive power of 291kW, a comprehensive torque of 570N·m, and zero hundred acceleration of 7.4 seconds;
The performance version is equipped with dual motors in front and rear, and the system has a comprehensive power of 355kW, a comprehensive torque of 762N·m, and zero hundred acceleration of 4.8 seconds;
Both versions use ternary lithium battery packs with a battery pack capacity of 39.67 kWh, a pure electric cruising range of 204 km under WLTC conditions, and a comprehensive cruising range of more than 1000 km.
If you ask Weipai Mocha DHT-PHEV what are the biggest highlights of this model? Then I have three answers: Smart DHT, Coffee Smart, and NOH Smart Pilot Assist.
The first is the "smart DHT technology" that can be seen from the model name. This set of highly integrated, high-efficiency, multi-mode drive oil-electric system can realize pure electric driving, hybrid drive, series drive and other working modes. While meeting the power performance, it also takes into account the needs of pure electric urban commuting.
According to the "2021 China City Commuting Monitoring" report, the average daily commuting distance of 42 cities in the country reaches 38 kilometers, and 58% of pure electricity users expect to charge only once a week.
Therefore, compared with the vast majority of plug-in hybrid models equipped with 15-25kWh battery packs, Mocha DHT-PHEV directly increased the battery pack capacity to 39.67kWh this time, which is why the pure electric endurance can reach 204km under WLTC conditions, which is more than doubled directly compared with other plug-in hybrid models.
There is also coffee intelligence, Mocha DHT-PHEV equipped with a new voice assistant - Xiao Wei Classmate 2.0. High speech recognition capabilities such as visible speaking, 20-second continuous conversations, and contextual understanding will be supported. At the same time, immersive graphic images, computer vision, AR-HUD, VIMS facial recognition and other functions have the ability to perceive without dead ends inside and outside the car.
In terms of intelligent services, Mocha DHT-PHEV is also equipped with service functions such as smart refueling, smart parking, smart maintenance, smart loss determination, driving service, gold medal technician, intelligent customer service and so on.
Finally, the NOH Smart Pilot Assist created by Mimo Zhixing, including the intelligent driving system equipped with HWA high-speed driving assistance and NOH intelligent pilot assistance functions, can realize the autonomous up and down ramps, and the L2+ auxiliary driving ability of the entrance of the autonomous avoidance sink.
As for the experience of this set of NOH smart pilot auxiliary functions, Wei brand mocha fuel model has launched a separate model version: Wei brand mocha smart pilot version. However, at this Time Mocha DHT-PHEV, noH Smart Pilot Assist was equipped as standard.
Previously, I was also invited by The Wisdom Walk to participate in the experience of this model NOH smart pilot assistance, leaving me with a good impression, interested partners can watch the experience video at that time:
In terms of intelligent driving, in addition to the NOH Smart Pilot Assistance, the MOCHA DHT-PHEV is also equipped with functions such as integrated parking, remote control parking, track reversing, and transparent chassis.
Why not let it be thirty thousand?
"Self-owned brand", "300,000 class", "medium-sized SUV", "plug-in hybrid", combined with these labels, there is only one model that can stand with the Weipai Mocha DHT-PHEV: BYD Tang.
The price of Weipai Mocha DHT-PHEV is 29.5-315,000 yuan compared to BYD Tang DM-i's 18.98-216,800 yuan, and the biggest difference between them, in addition to their own plug-in and mixing system, is that Weipai Mocha DHT-PHEV is equipped with NOH intelligent pilot assistance.
The BYD Tang DM-i has a pure electric range of 112km under NEDC conditions, which is about half of the pure electric range of 204km in the more demanding WLTC conditions.
At the same time, if you take the book data, the MOCHA DHT-PHEV has a stronger power performance and comprehensive fuel consumption performance than BYD Tang DM-i.
If the difference is only that, the difference of 100,000 yuan is "I am not Sister Li".
However, compared with the 23.98-289,800 yuan price range of BYD Tang DM, the Wei brand Mocha DHT-PHEV is only 30,000 yuan higher."I can barely be Li Jie"...
The MOCHA DHT-PHEV has a longer battery life, stronger fuel economy, and for someone like me who prefers assisted driving and occasionally goes out, a set of advanced assisted driving equipment is indeed a hard demand.
Hafouela is still here today, not to see the WEY of that year
In the past two years, Great Wall Motors has focused on sub-brands such as Euler, tanks, guns, and Haval, weY's activity has gradually been weakened.
In the years since the WEY brand appeared, sales of the VV5, VV6 and VV7 SUV models have been there for all to see. I have to say that at that time, the success of WEY allowed more and more people to see new hope for China's auto industry.
This year is the 6th year of the establishment of the WEY brand, its name from Wei Pai, and then to the Wei brand obtained by exchanging trademarks with BYD, we have witnessed the changes of Wei brand in the past 6 years, and also witnessed its sales from the high sales volume to the popularity of these two years.
VV7: More than 50,000 units were sold in 2017 (an incomplete sales year), more than 50,000 units in 2018, less than 20,000 units in 2019, and only more than 3,000 units were discontinued from 2020 to mid-2021;
VV6: Less than 20,000 units were sold in 2018 (non-complete sales year), nearly 70,000 units in 2019, more than 70,000 units in 2020, and only 15,000 units in the middle of 2021;
VV5: More than 30,000 units were sold in 2017 (the incomplete year of sales), more than 60,000 units in 2018, more than 20,000 units in 2019, and less than 30,000 units were discontinued from 2020 to mid-2021.
The two most popular three models have provided Weipai with annual sales of more than 100,000 vehicles, but in the year and a half since the suspension of production from 2020 to mid-2021, the combined sales of the three models have been less than 50,000 vehicles.
At last
According to Weipai's planning, the product matrix of the new category will be further enriched. On the one hand, the coffee series is deepened vertically, and on the other hand, the layout of subdivision categories is actively expanded horizontally. At the same time, MPV models will also be imported on the Wei brand.
The emergence of MOCHA DHT-PHEV has given us a Weipai that is "regrouping", at least as a pioneer who once led its own brands to the high-end route, I still hope that it can win the glory of the past.
But the "brand up" route, the need for time and seniority precipitation, is not achieved overnight, Weipai Mocha DHT-PHEV into the 300,000 level of this price range, the obstacles that need to be overcome are not more than one competitor.