In the domestic SUV market, the competition has always been extremely fierce, some models stepped on the wind of the times overnight, and were reported by major media to the altar, but then because the product did not have sustainable power, after a short highlight fell into mediocrity; some models debuted at the beginning of the bold ambition, but the reality gave them a fierce slap, and finally a dismal end.
Occasional highlights are not difficult, full of rhetoric is not difficult, it is difficult in the car market that has undergone several changes, always maintain a high level, with a very high product force to lead the industry, to achieve the car market evergreen.
In our impression, the Changan CS75 series is such a model, born for 8 years, one generation is better than a generation, and then advanced and then evolved, each time with the "cross-level value SUV" playing style appears. Now that the second-generation CS75 PLUS, which is fully evolved, has been unveiled, and 23,575 units have been ordered in the first month of pre-sale, it is foreseeable that it will certainly lead the continuous progress of China's SUV market.
What is CS75 "re-advanced, re-evolved"?
Under the stock competition, consumers' consideration of a product has also been upgraded to a full range, so for this new product, an additional test of a brand's insight into market demand and its own technical reserves.
The second generation of CS75PLUS is based on the perfect of the current products to re-upgrade, through deep digging into the market demand and technical empowerment, so that the second generation of CS75PLUS shows a further product force, towards the perfect attributes of the hexagon warrior continues to move forward.
For example, in terms of appearance design, the second generation of CS75 PLUS continues the new technology wisdom aesthetic design, with "energy crystals" as the source of inspiration, so that it has a more confident and upright shape, and achieves a high degree of unity between beauty and practicality.
In the cockpit part, the 12.3-inch dual screen design directly fills the sense of technology, and also adds configurations such as the bright star skin, SONY premium audio, and music rhythm atmosphere lights that can enhance the sense of grade.
Of course, the most eye-catching thing about the new car is the advancement of intelligence, such as the first intelligent W-HUD head-up display technology, based on the visual algorithm cleverly combined with the IMS system, to achieve a high degree of adaptation, bringing a sense of science and technology to the level of experience; and then such as the new generation of IMS intelligent interaction system, face ID face recognition function can automatically identify your identity, then adjust the steering wheel, seat position, vehicle exclusive settings, only need to lightly step on the brakes, the vehicle can start.
In addition, the APA5.0+ remote control valet parking system of the new car is also a highlight, which can realize the function of reversing the track (within 50m), one-button intelligent parking outside the car, multi-scene parking and other functions, which solves the parking problem to the greatest extent.
In addition to the current most anticipated intelligent aspect of the re-advancement, the second generation of CS75PLUS has also ushered in a major upgrade in power, whether it is the 1.5T version or the 2.0T version, it is equipped with Aisin 8AT transmission.
This Aisin 8AT gearbox has a variety of control functions such as idle neutral intelligent control, dynamic torque control, slip control and so on, which complements Changan's Blue Whale engine and can release the surging power more thoroughly, while reducing fuel consumption.
And it is worth noting that in this class of models, the second-generation CS75PLUS is the only model with the Aisin 8AT in the entire series, and the power specifications are directly full.
In fact, since the CS75 was just launched in 2014, it has changed the industry's consistent perception of compact SUVs with excess product power, and when other self-owned SUVs and joint venture SUVs of the same level are still playing with dual-clutch and CVT gearboxes, the CS75 has matched the 6AT gearbox with the attitude of the industry leader.
Compared with CVT and dual clutch, the advantages of AT gearbox in reliability and smoothness are unquestionable, and the fundamental reason why other SUV of the same class does not use AT gearbox is limited by cost, and Changan Automobile's sincerity can be seen from the CS75 in 2014.
The CS75PLUS listed in 2019 has achieved another step on the basis of CS75, and it is not too much to describe it as a hit. Now, the CS75PLUS is not only Changan Automobile's best-selling SUV, but also one of the best-selling models in the entire SUV market.
Precise positioning, industry game breakers
The consumer market is changing, consumer demand is changing, consumption habits are also changing, and major brands need to seek accurate market positioning in the uncertainty of this change in order to have a breakthrough.
For example, the progress of science and technology, the impact of the objective environment, are making the public forced to adapt to new situations, develop new habits, people's demands for cars, is no longer a simple fuel saving and durability, whether there is a scientific and technological configuration, will not assist driving has become an important factor affecting consumer decision-making.
Under the influence of this background, we can see that the improvement of the second-generation CS75PLUS product strength is no longer limited to a single car attribute, but on this basis, through the configuration of science and technology, the aesthetics of design, constantly raise the SUV industry standard, and set up an industry benchmark image.
For example, during the epidemic period, Volkswagen deeply realized the importance of air quality in the car, and the second-generation CS75PLUS is equipped with an intelligent healthy climate control system, which strictly controls the air quality in the car throughout the process and builds a perfect intelligent air purification system in advance, so that every time you go forward, you can enjoy the care.
The above can be seen that the second generation of CS75PLUS is leading in insight into market demand, and only by going deep into the market and going deep into consumers will consumers hold you high.
"Red" has been through three generations, and it is none other than it
In 2013, the original CS75 made its debut at the Frankfurt Motor Show, as a model that integrates Changan Automobile, CS75 has caused heated discussion in the industry as soon as it was unveiled, without him, the product force was too strong at that time: blind zone monitoring, reversing image, cruise control, automatic parking, 1.8T+6AT power combination, it is difficult to imagine that this is a Chinese brand at that time can reach the height.
So that after the new car was listed in China in 2014, it quickly exploded in the market, and there was a grand situation that a car was difficult to find, and the sales volume successfully exceeded 10,000 units in October of that year.
The popularity of the original CS75 is largely due to Changan Automobile's deep insight into the market and Changan's corresponding ability to monetize consumer demand. In the limited price range, the core powertrain, rare technology configuration, and eye-catching styling design are all the top in the industry, and the hot sales are not surprising at all. In the next few years, the CS75 has been selling well, and in 2016, the annual sales exceeded 200,000, becoming a rare national god car.
Later, as the Chinese auto market further entered the stock competition, Changan also officially opened the third entrepreneurial plan around the 2018 Beijing Auto Show, one of the keys is the PLUS plan of each major model sequence, including the CS75PLUS that left a deep impression on the market.
CS75PLUS with a better design process, more comprehensive intelligent configuration, coupled with the new blue whale power blessing, the sales of the first half year of the listing exceeded 100,000 vehicles, to date, the cumulative sales of CS75PLUS has exceeded 500,000 vehicles, which can be called a warm current in the cold winter.
According to the latest sales data, in January, The sales volume of The Changan CS75 series reached 32122 vehicles, second only to the Haval H6, it is worth mentioning that in March last year, the sales of the Changan CS75 series also once surpassed the Haval H6, and the gap between the Changan CS75 series and the Haval H6 in the annual sales volume is narrowing year by year.
Nowadays, the second generation of CS75PLUS has been officially listed on February 28, not only the starting price is only 124,900 yuan, but also in all dimensions of product strength has been further advanced, the potential of the industry's explosive models has been reflected. It is certain that the second-generation CS75PLUS will continue to write the legend of the Changan CS75 family and become the most potential boutique in the domestic SUV market to surpass the myth of Haval H6 sales.
Write at the end:
The short-term popularity may be an opportunity of the times, or it may be that it has stepped on the pain points of the consumer market at that time, although it is worth recording, but there is no significance of extensive research; and the CS75 series, which has been leading the Chinese SUV market for eight years, may be more worthy of our examination of the reasons behind it, and summarize the explosive way of Changan CS75 with three short sentences: continuously deepen market demand, continuous deepening of technology, continuous self-growth/evolution.
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