Zhongguancun online news: There is news that vivo's high-end sub-brand NEX has undergone major changes, and in an internal structural adjustment in February this year, vivo abolished the NEX business unit and its subordinate organizations.
At present, it can be seen on the official website of vivo that the product label of the NEX series of the mobile phone part has disappeared, leaving only the X, S, T, Y series and sub-brand iQOO.
The NEX series is gone, which has aroused the attention and heated discussion of many people. Jia Jingdong, vice president of vivo brand and general manager of brand and product strategy, responded to this article.
Jia Jingdong said that he has just brushed some media and netizens' attention and discussion on NEX, and some information can be shared, that is, the original NEX series' exploration and innovation mission of new experiences and new forms will not disappear, and will be carried by vivo's flagship product X series.
Jia Jingdong pointed out that no matter how vivo's product portfolio changes, adhering to user orientation, adhering to design-driven, and creating great products are vivo's unchanging concept and pursuit.
In addition, Jia Jingdong also revealed that soon vivo's X series will usher in its tenth anniversary, and the upcoming X series new product family will also present more innovations and surprises in terms of form and experience, and any expectations of NEX can be answered in the X series new products.
(7878567)