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The last time HTC released a new machine, it was the last time!
Speaking of HTC, there may be an impression after 80/90, and the post-00s are definitely at a loss, after all, after the launch of the first UTC flagship model of U12+ in 2018, it is almost "no such machine" in the mobile phone market.
Of course, no does not mean that there is no, after 4 years, HTC has emerged again, at the recent World Mobile Communications Conference, HTC announced that "the old come to get the son", next month will release a new "meta-universe" flagship machine.
I believe that everyone sees here and can't wait to see HTC "What medicine is sold in the gourd"? Xiaobian is not hidden, all the revelations about HTC's new machine, please look down.
Hitch a ride on the metaverse, is it real material or foolishness?
At the conference, HTC immediately released the "VIVERSE" metaversary platform and announced that the flagship machine will have a built-in "VIVERSE". In fact, the new machine did not disclose any specification details, but the industry speculated that it would provide an AR/VR experience, able to interact with the metaverse concept through mobile phones, tablets, PCs or VR headsets.
Xiaobian will introduce the "VIVERSE" meta-universe platform: this platform adopts an open architecture, supports NFT and digital asset storage and management; mobile phones, computers, tablets and other smart devices can access.
How did HTC muffled the "metaverse"?
In recent years, HTC has been deeply involved in the VR field, releasing the VR device HTC VIEW in 2015 and winning one of the most popular VR devices in the world. HTC then reorganized the mobile phone research and development team with VR technology.
As for the mobile phone body, the industry predator speculates that its configuration function may be unremarkable, and some half-baked VR applications are pre-installed.
Fall off the altar and wait for the headwind to overturn
As the first manufacturer to eat "crab" (Android), how did HTC fall into this?
In fact, since 2011, HTC has been defeated due to insufficient patent reserves, surrounded and suppressed by Apple, Nokia and other enterprises, and has been banned from sales in many regions and countries, and its image has fallen to the bottom, and sales have also dropped again and again.
HTC can only endure the pain of cutting love, handing over the mobile phone patent to Google, and concentrating on waiting for a new outlet in the VR field.
With the leap of 5G technology and the sudden rise of the meta-universe, HTC released the meta-universe platform "VIVERSE", first, to get close to the new virtual social outlet of the meta-universe, and second, to create opportunities for returning to the mobile phone market.
Even if HTC has ranked among the top three manufacturers in the world in the VR field, it is still impossible to escape bad reviews: the picture is not clear, the lack of consumer content, the price of tens of thousands of yuan... So in 2020, HTC's revenue was 1.33 billion yuan, but the loss was as high as 1.38 billion yuan.
However, if HTC wants to make similar products take off, it may have to rely on technology giants such as Qualcomm and Microsoft to work together to promote it.
At last
In any case, HTC's "meta-universe" flagship new machine will be released next month, can it be welcomed by the public? Can it become the first "meta-universe" mobile phone to go down in history? When the time comes, there will be a test of the market.
Xiaobian's sharing today is here, for HTC's new machine, you have any ideas and questions can leave a message in the comment area, welcome to like, forward, collect!