Recently, an authoritative organization released the global retail top 250 rankings. According to the data, Chinese retail enterprises such as Tmall, JD.com, Vipshop, Gome, and Yonghui Supermarket have collectively entered the top 250. Among them, JD.com ranked among the top ten global retailers for the first time, and Vipshop's global ranking rose 16 places to 67th.
The most critical thing is that the growth rate of Chinese retail enterprises is still among the best in the world. Companies such as JD.com, Vipshop, Yonghui Supermarket and Wumart were also shortlisted for the list of the world's 50 fastest-growing retailers. This not only means the rapid growth of Chinese retail enterprises, but also shows that China's retail industry is maintaining an overall upward trend.
There are two main reasons why Chinese retail companies can have this performance. On the one hand, China's internet infrastructure far exceeds that of the West. According to the data, the number of 5G base stations in China is 9 times that of the United States. Last year, China produced 50 percent of the world's computers and mobile phones, while the United States produced only 6 percent.
Previously, Forbes said that China's Internet is dwarfing the West through faster innovation. Young people use their fingertips to pay, communicate, shop and entertain, something that is unimaginable in the West.
On the other hand, Chinese retail companies are undergoing a new round of change. Major enterprises are no longer performance-oriented, no longer just staring at GMV numbers, but have begun to improve their own service quality, and strive to bring consumers a different shopping experience, with services to retain consumers.
Tmall JD.com and Vipshop on the list are the best examples. Tmall recently officially announced that in order to provide better service to buyers, Cainiao Station will add a new door-to-door service, which will take effect from February 24. You know, although the previous promise was made to deliver to the door, there will inevitably be some omissions in the implementation process. Now Tmall has introduced new regulations and stipulates that Tmall will compensate buyers if they fail to fulfill their home delivery. This means that home delivery will be enforced, and on the "last mile", Tmall is perfecting the service system.
JD.com recently announced that JD Electric Appliances and Haier, Midea, TCL, Huawei, Xiaomi, and other home appliance brands have jointly established the "JD 3C Home Appliance Quality Alliance". The establishment of this alliance is mainly to improve the quality of service. Through the quality risk control of the supply chain, the alliance can ensure the quality of goods from the source. And in the after-sales service, it can also more conveniently meet the needs of consumers and protect the legitimate consumption rights and interests of consumers. In addition, Jingdong has also launched three major services: 30-day price guarantee, 180-day only replacement and non-repair, and old for new.
On the one hand, Vipshop launched a "face-to-face exchange service" on the delivery, allowing the courier brother to directly bring the goods to the door for consumers to return and exchange goods. It not only greatly reduces the difficulty of returning and exchanging goods by consumers, but also eliminates the worries of consumers shopping. Vipshop, on the other hand, is working customer service. According to the 2021 financial report data, Vipshop's customer service team has reached more than 2,000 people after continuous expansion. These 2,000 people will solve consumers' demands in a timely manner, and will also provide 24-hour uninterrupted service for member users.
Tmall Jingdong Vipshop will invariably increase the size of the service system, released a very strong signal. China's consumer market has begun to enter a new era, an era oriented by GMV and high growth is gradually fading away, and a new era of service as the selling point is coming!