In restaurants, steamed fish are placed on fish plates and "lined up".
There are two-dimensional questions
1. Fish first or plate first?
2. Is the fish big or the plate is big?
The former question is beyond doubt, of course, the market evolution of "fish" has given birth to "fish-type dinner plates";
The "big" of the latter question is actually "heavy", and it has nothing to do with the weight, the weight is - the weight of the precious.
But it doesn't matter which is more important.
First, there are fish first, but selling high prices depends on the "help" of the disk
It is necessary to review the endogenous logic of fish and fish-type dinner plates, and it is the position of your marketing:
Regarding the practice of fish, even in the field of catering, it does not matter which one comes first, but it is inevitable that restaurants are more sophisticated than families.
Perhaps the earliest customers care about the fish practice (in the final analysis, the taste), and then there is an upgrade appeal of "eating the environment", so the so-called environment is not only decoration, furniture and even microscopic to "the environment of a fish can not be separated from the plate (the beauty)", so the fish plate can be roughly defined as follows:
So can it be said that fish is the main item of the dish, but this fish needs to be "helped" by the plate to sell at a high price!
What is the connection between the above nagging and real estate and even urban renewal?
In today's construction field, there is a good comparison:
On the one hand, the micro product height (at least in the first and second-tier cities) has been highly homogenized, and it is really not easy for you to find a brain-dead case with no window in the master bedroom!
On the other hand, the advantages and disadvantages of the location are actually difficult to reverse, although "the judge's son is the judge ' the son of the thief is a thief" is a bit biased, but to change the fate against the sky needs to be several times better than the excellence and "Heaven help me".
Therefore, in the real estate field, there are also land nature (basic) attributes that determine the product format, and the use of urban renewal buildings is relatively more choices, while "more choices" determine "the probability of choosing the wrong choice is also high" at the terminal, and in the front end, how to help the design for the secondary reincarnation of the building (or "help").
Of course, the taste of the fish is still a chef's glory certification, but the microscopic environment of the fish After solving the catering preliminaries of appetite, in front of the consumer group of "eating environment", the fish-type dinner plate is definitely more pleasing than the ordinary white porcelain plate.
Second, we must make it clear that we do not imply that everything follows the product (qualitative).
Regarding the reference to "designers on the line", most people are applauded from the perspective of literal understanding, perhaps borrowing from the montage experience of actors experiencing life to make the role more expressive, of course!
However, in essence, there is still a lot of probability of good intentions doing bad things, that is, designers are more and more forced to superimpose their cognition on the owner, asking the latter to accept its aesthetics and accept its concept, regardless of the interests and demands of the owner, and regardless of the "least tossing" of the plot.
From hardware to software, although design, products, marketing and even media are encouraged to "don't have a frame of thought, be bold and innovative", don't forget, the second half of the sentence of "think in the sea and the sky" - do it down-to-earth!
The important thing for the product manager is that after the product market has crossed from scratch to the 2.0 or even 3.0 version of the rich enough, divided, and near-end similar, the product manager must at least give the product direction (the product manager who is better or a little higher level also has to give the selling point direction of "one step ahead")!
Otherwise the design can not be done, not the design is not responsible or the design is only three axes, because there is no product direction design association does not know which thinking highway to go on, those "do not say clearly in advance & negate the plan in the event & see through the red dust afterwards" of the owner, resulting in progress delays, design useless work, A and B sense of opposition, more than the example of spending money, is it less?
The phrase "give the design direction" points first to the responsibility of the owner, and secondly - at least to define the product!
Going back to the case of fish and plates, if the chef does not tell the special application of purchasing this plate, then it is at least safe to buy a square or round or large or small plate, because it is more compatible, after all, "fish-type plates can only take the fish" (for the individual not only no points but also nonsense).
Third, urban renewal, first more "sex" and then more "type"
Back to the field of urban renewal, in fact, from the perspective of design: urban renewal is more difficult than real estate!
Why?
Real estate has a general product direction, or subject to the nature of the land, the most "commercial change" of the edge of the ball;
But urban renewal may be an old factory, now can do business, office, park, hotel, long-term rental apartment, its span is so large, the design stands at the five forks of the road, go wrong but - do not go nor can!
And if the owner can't give explicit instructions: hotels, parks, co-working, at least give the general direction, such as "commercial-oriented, there is a point that can be compatible with the office", otherwise the design really can't start, because they are not marketing after all, nor are they product managers.
Of course, we can interpret our inaction in a moderate way with a view similar to "an inaction leader may hatch an all-powerful subordinate", but there is no such sense of detachment in it.
Even if "make a hotel like a museum" as an instruction, the design knows the two thinking directions of "either the museum or the hotel" to lay out, which is the "1+X" collaboration model of today's and even future design competition: give a (relatively) clear 1, X left to the creative play!
Back to the subtitle of this paragraph: "Urban Renewal, First Qualitative and Then Stereotyped", which has a lot to say:
Urban renewal is more difficult than real estate, the difficulty is to face more choices and possibilities, and the difficulty is that multiple compatibilities must be pinched.
Fish can be served on any plate, but if you encounter a competitor who "tastes better, better presents, better serves better", and can't or won't change his life, then admit it!