BYD is indeed like a hanging, February sales exceeded 90,000 vehicles, although there was a decline in the month-on-month, but the 5.2% range is not large, and the double-digit decline announced by other manufacturers is much smaller, and the year-on-year increase of 336.2% is also quite amazing.
Of course, BYD still wins in new energy models, and its sales reached 87,473 units in February, accounting for 97%, which means that 97 of every 100 models sold are new energy models. Qin and Song are still the most popular models of the brand, with sales of 24,503 and 24,534 vehicles respectively, and have a very stable position in the two major market segments of compact cars and SUVs, in addition, models within 150,000 yuan and dolphins are also loved by consumers, both more than 8,000.
But personally I think the most worth mentioning is that in addition to these relatively affordable models, in the high-end field, BYD is also becoming more and more popular, more than 200,000 Han series sales reached 9290 vehicles, and the Tang family is more than 10426 vehicles, medium-sized SUV positioning Tang is not cheap, Tang new energy is the main sales force here, its starting price is more than 190,000, and the top match broke through to more than 310,000.
10 years ago, this would have been unthinkable. In the past, BYD left an impression that it was inseparable from low-end cheapness, such as the most classic product F3, but now it can sell more than 300,000 models, and the more it sells, the better it sells, constantly subverting the traditional impression.
The important reason for being able to gain a firm foothold in the middle and high-end fields is that it relies on BYD's own strong technology. In the past, there was no outstanding technical advantage in the era of internal combustion engines, and most domestic brands relied on the much lower prices of their joint venture rivals to attract users. In the era of new energy, BYD has taken the lead in this field for many years, mastered all core technologies, and has a far-reaching advantage in the field of three electrics, which provides sufficient confidence for it to enter the high-end market. It can be said with great confidence that BYD is not lacking in technology, the early years of three-engine four-wheel drive, today's DM-i, blade battery, and e-platform 3.0, etc., enough to make many car companies can only look back.
In addition, in addition to powerful technology, BYD's breakthroughs in design in recent years are also an important reason for its success. If you spend 200,000 or 300,000 yuan to buy a car, I don't think everyone will want a car that doesn't look high-end and old, but this is a common problem of BYD and even all domestic brands in the past. And now this shortcoming of BYD has been completely solved, Wolfne egger, Michael. Paganetti, Juan Ma Lopez, a luxury design group composed of three people, so that BYD's products from the inside to the outside of the design to achieve a qualitative leap, in a good technical background, the product looks more upscale, users are naturally more willing to pay money. And in addition to the Dragon face design of the Dynasty series, another set of marine aesthetic styles has been born today, and no set of designs can provide users with more freshness.
In fact, it is not easy for domestic brands to lay down the high-end market than the volume, but today's BYD has been able to take care of both, the brand premium is much higher than in the past, and what is more rare is that new energy models are sold at the original price in the market, and they can sell cars without relying on preferential treatment, which is what Today's Volkswagen, Honda, and even Toyota can't do. And if there is no capacity and certain restrictions, sales may be higher. BYD's target of 1.2 million vehicles this year should not be a big problem according to the development trend of the first two months.