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Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

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From the exquisite gourd hot painting to the lifelike Qinyuan paper-cutting, from the hand-woven with a strong atmosphere of life to the handmade linen paper that strictly follows the ancient law, Qinyuan County, Shanxi Has a wealth of intangible cultural heritage resources. In recent years, the local government has transformed these unique traditional handicrafts into poverty alleviation productivity, driving poor people to find employment nearby and at home, and also enabling intangible cultural heritage to achieve living inheritance and protection.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

A pair of scissors, a few pieces of red paper, up and down, the beautiful character story, the vivid flowers, birds, insects and fish jumped on the paper. Zhao Guoqing, 52, moved his paper-cut stall to the intangible cultural heritage live broadcast room of the e-commerce public service center in Qinyuan County, Shanxi Province.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

As soon as the lights hit and the small program opened, Old Zhao became energetic. He is already a regular customer in the live broadcast room, when he first registered a live broadcast account half a year ago, Zhao Guoqing was just an old craftsman who was ashamed to face the camera, and now he has become a network anchor who freely explains, through interaction with netizens, not only exercised his eloquence, but also had a source of inspiration for innovative paper-cutting.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Qinyuan paper-cutting provincial non-hereditary inheritor Zhao Guoqing: We are on some Douyin platforms or Kuaishou, and some QQ above, we can all do some videos, after sending them, let more people understand. After one of my works was released on the platform, there was a paper-cutting enthusiast in Shandong, and he came to me to buy a paper-cutting. So the network brings us some convenience, so that we can develop better on the road to prosperity.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Zhao Guoqing, a provincial non-hereditary inheritor of Qinyuan paper-cutting: This work we call it a drug avoidance doll, you see it is either wearing a mask (meaning) or epidemic prevention. Catching the bun doll is also one of our protective gods, and it is also the continuation of life, so I have a lamp on this bun doll, that is, we want to continue this life, and the lamp is what we say is the meaning of ding xingxing.

From "Poison Avoidance Doll" to "Celebrating the Harvest Festival", these are Zhao Guoqing's new attempts. Through direct communication with users, the creative valve was opened, the sales channels were broadened, and the craftsmanship that Lao Zhao had guarded for 40 years finally had the hope of passing on.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Zhao Guoqing, a provincial non-hereditary heir of Qinyuan paper-cutting: When we were very young, with our grandmothers, we saw that they were cutting paper, and we took scissors and began to learn to cut when we were very young. We are the fourth generation, and my family is the fourth generation.

He began to learn paper-cutting at the age of 12, and for 40 years, Zhao Guoqing has been focusing on collecting, sorting, making and inheriting Qinyuan paper-cutting. In 2009, he set up a paper-cutting association in the local area, and in the absence of any funding, he and some paper-cutting artists went to the countryside at their own expense to excavate Qinyuan culture and look for paper-cutting talents, while rescuing paper-cutting patterns, it also enriched the spiritual and cultural life of many people.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Zhao Guoqing, a provincial-level non-hereditary inheritor of Qinyuan paper-cutting: Just in 2009, we established this association. When the association was founded, there were more than 50 members, and among the more than 50 members, there were two-thirds of the elderly in their 50s, so we felt imminent and began to train these members, and we have trained three or four hundred people.

Over the years, Zhao Guoqing has taught four Qinyuan paper-cutting inheritors, two county-level inheritors and hundreds of paper-cutting practitioners, Liu Caiying is one of them.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Liu Caiying, a non-hereditary inheritor of Qinyuan paper-cutting at the municipal level: I learned a lot of paper-cutting skills from Teacher Zhao, and before I cut my own paintings, I just messed around without that rule. Now there is basically a rule, when to cut from the inside out, from difficult to easy. In 2018, it was rated as a municipal non-hereditary heir, and there were 20,000 yuan a year through paper cutting.

Through the network economy, there is also Yang Lijun, a provincial-level non-hereditary inheritor of hand-knitting in Qinyuan County. Through online marketing, the hand-woven artwork she makes is more widely promoted.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Qinyuan hand-knitting provincial non-hereditary inheritor Yang Lijun: buying materials to teach them crafts, because buying products is too expensive, but also a kind of sales (way), more combined with the current young people's ideas. Give you a small video of the process of editing, give you a material on it.

Auspicious locks, bracelets, disc buckles... The skillful Yang Lijun can always make up many new tricks, and she has also made many large pendants with auspicious meanings, which are very popular, and many people have followed her through the Internet to learn the weaving craft.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Qinyuan hand-knitted provincial non-hereditary inheritor Yang Lijun: When our rope was the earliest, when the children had their birthdays, its meaning was to be high and high, so that children can drive away evil spirits and avoid evil, this is a kind of Chinese knot weaving, it is composed of many knots.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Yang Lijun, a provincial non-hereditary inheritor of Qinyuan hand-knitting: This is a finch knot, a Chinese knot, and a diamond knot, several kinds, which look simple but are composed of several (weaving processes). This work is a national first-class protected animal, and it is also our provincial bird in Shanxi, which is found more in Qinyuan. So I designed it as a work, and it took about two or three months from idea to completion.

Driven by Yang Lijun, more and more women around her began to engage in weaving work, which can not only make money, but also take care of their families, not only to help the villagers get rid of poverty materially, but also to benefit the inheritance of traditional crafts.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Cao Xinling, a villager in Hanhong Village, Qinyuan County: I have been studying for 4 or 5 years, and I have learned to weave lock beads and Chinese knots. The income (per month) is about 1500 yuan, the lowest is 1500 yuan, and the highest is three or four thousand yuan.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Sun Shuqing, director of Qinyuan County Cultural Center: We organize inheritors to train poor households and villagers in the handicraft skills of intangible cultural heritage projects, one is to increase their income and use this technology to maintain their own lives for a long time. Then we must better pass on our Qinyuan intangible handicraft skills, and better develop and grow.

Culture is very good 丨 Shanxi Qinyuan: a pair of scissors, a few pieces of red paper, intangible poverty alleviation makes life more exciting

Shi Xiaoliang, director of the Qinyuan County Bureau of Culture and Tourism: Through the close integration of this series of cultural and tourism poverty alleviation measures and other measures, the per capita net income of farmers in our county is expected to reach more than 16,000 yuan this year, an increase of more than 1,000 yuan over the previous year. Accelerate poverty alleviation and accelerate the all-round well-off.

More people have mastered a skill to bring about the revival of traditional handicrafts, and the revival of traditional handicrafts has also allowed more tourists to feel the local charm of Qinyuan culture. Rich pockets, but also rich heads, full of hope in the countryside, the days are getting more and more running, Qinyuan County's intangible cultural heritage + poverty alleviation road, so that the people really embarked on the Kangzhuang Road! (CCTV reporters Zhang Huandong, Lin Tao, Guo Tianjiao, Liu Yaqing)

(Edited by Zhao Yuqi)

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