The Audi A7L 55TFSI has been delivered nationwide since around the Spring Festival. The "ceiling-level" configuration of this car in terms of power performance and intelligent technology has impressed consumers for the first time and have ordered cars. At the same time, users can choose to pick up the car in the offline experience store, or choose to deliver the car to enjoy the high-quality personalized service of SAIC Audi.
Younger high-end new luxury crowd, "a thousand people and a thousand faces"
The first batch of Audi A7L sales data confirms SAIC Audi's precise positioning of the product and luxury car segments. The owners of the Audi A7L are mainly 25-35 years old, who are trendy, enterprising and courageous, and they are the "high-end first" crowd targeted by the SAIC Audi brand. When they buy the Audi A7L model, they convey a clear attitude – the new luxury is "defined by me".
We found that 60% of the users who ordered the Audi A7L chose the 55TFSI premium version, which has a "ceiling-level" configuration in terms of power configuration, performance control, intelligent technology and color matching, which deeply impressed young consumers. At the same time, the data of the selection order shows that the owners of SAIC Audi pay more attention to personalized choices than ever before, and enjoy their own exclusive optional configurations. SAIC Audi has long been aware of this new consumer trend, in order to meet the personalized needs of young car owners "thousands of faces", it provides a wealth of exclusive kits and elements that conform to the trend of the times, and has multiple Audi A7L technology configurations to choose from, which meets the needs of multi-scenario use.
From the early version of the Aoyama Dai, Galaxy Blue, which have been unveiled, to the chixia zhu, pearlescent silver, Haoyue white, night black and Japanese wind gray and other 7 trend car colors launched in the current series of models. "Mountains and rivers xiaguang moon night wind" is the oriental poetic aesthetic displayed by audi A7L for users. Users can also match the quiet black, long gray, warm brown, hot red and Shuyun white and other styles of interior according to different seat forms, combined with 19 to 21-inch star emblem wheels, and executive elegant flow crystal suits or stylish and dynamic obsidian suits, to customize the ideal car for individuals.
The technology cockpit is equipped with a three-screen linkage layout, integrating voice control, touch sound feedback, entertainment, navigation and other functions. The new car also includes 5G/V2X technology, high-definition matrix LED headlights, cruise control system, Audi virtual cockpit enhancement, front row sports seats, frameless doors and other equipment, bringing a more unique intellectual experience for the elite who pay attention to attitude expression.
High-quality service, intimate, efficient and more accurate
In addition to the product "can play", SAIC Audi creates personalized and high-quality services for users through an innovative physical store ecosystem. Unlike the traditional shop to buy a car, consumers only need to download the SAIC Audi APP and can choose the car configuration directly on the mobile phone. Including seat style, interior style, appearance kit, electric suction door, intelligent technology configuration, etc. can be screened by themselves, and the owner can arrange and combine according to his own preferences to achieve refined vehicle customization. After the new car order is generated, the user understands the order information in real time on the App, and visually tracks the whole process of production, transportation and delivery.
Consumers can not only experience online consultation, make an appointment for a door-to-door test drive, submit an order on the App, but also enjoy different delivery methods such as in-store delivery or door-to-door delivery. Even each user has an exclusive "Audi butler", the user can communicate with the butler, harvest a ceremonial sense of "customized car experience". Previously, SAIC Audi's urban store had customized a transparent carriage gift box, drove tens of kilometers, and delivered the new car to the owner like a courier. These delivery services full of surprise will become a unique and beautiful moment in the user's memory.
With the Audi A7L successively delivered to the owners, SAIC Audi is also accelerating its construction of offline channels. In addition to the Audi City in Shanghai and the Audi City in Guangzhou and Chengdu, Audi City stores in Beijing, Nanjing, Changsha, Xiamen, Xi'an, Qingdao and Ningbo have also opened. SAIC Audi plans to achieve the layout of 120 city showrooms across the country by the end of 2022. Different from the traditional 4S store, SAIC Audi's city showrooms are located in the bustling business circle, and strive to allow consumers to experience the extraordinary charm of Audi models more closely and enjoy convenient and efficient distinguished services.
With user needs as the center, SAIC Audi is sparing no effort to accelerate the pace of product innovation and channel layout, systematically improve service experience, and continuously meet users' unremitting pursuit of personalized and high-quality products.