The 29th Beijing Television Program Fair (2021 Autumn) (hereinafter referred to as the Trade Fair) will be held from October 18 to 21 at the Beijing Convention Center.
With the theme of "Drama Initial Heart Reflecting the Future", and focusing on the main line of "Centenary of the Founding of the Party and the Winter Olympics of Ice and Snow", the opening ceremony, the promotion meeting of new dramas, the theme exhibition of the centenary of the founding of the Party, the theme exhibition of the Ice and Snow Winter Olympics, the exhibition of film and television IP tide play, the development forum, the creation forum, the governance forum of the cultural and entertainment field, the IP adaptation forum, the network drama forum, the film and television legal and business forum and the online audio-visual seminar will be held. From the content, production, operation, commercialization and other dimensions of the industry as a whole, to empower the development of film and television. Up to now, there are more than 320 registered exhibitors, more than 100 registered buyers, nearly 450 TV dramas, about 80 online dramas, and hundreds of online literary works.
Focus on the "Centenary of the Founding of the Party, Ice and Snow Winter Olympics" New Drama Promotion "Drama Initial Heart"
Over the years, the new drama promotion event has been one of the most high-profile events at the trade fair. The new drama release activity of the opening ceremony of this trade fair will launch "Winter Olympic Family", "The Name of Ice and Snow", "Love Full of Nine Bends", "Hutong", "Wishful Thinking", "Everything About Dr. Tang", "Opponent", "Glass", "The Sea in the Dream", "Female Psychologist", "Gate of Rebirth" and other high-quality plays.
At that time, "Winter Olympic Family" producer Li Hong, director Deng Yinghai, screenwriter Li Jianhong, starring Liu Peiqi, Wu Yufang, Gao Xiaopan, Xiao Tianren, Ran Qian, Chen Jianan, Feng Qinchuan; "The Name of Ice and Snow" starring Zhang Junming, Yi Liyuan; "The Gate of Rebirth" producers Dun Qi, Zhang Weiwei, director Yang Dong, starring Fan Shiran; "Female Psychologist" producer Guo Feng; "Love Full of Nine Turns" director Liu Jiacheng, starring Han Dongjun and Re Yiza; "Hutong" director Fu Ning, starring Lin Yi, Chi Shuai, Liu Tingzuo, Song Meijie; "Heart to Heart" Producer Gao Hansong and screenwriter Su Peng; Qin Lan, star of "Everything About Dr. Tang" (to be determined), Wang Xiaogun, screenwriter of "The Opponent", Zhang Haidong, chief producer; Li Ping and Shen Shaofeng, producers of "The Glass"; Fu Ning, director of "The Sea in the Dream", Yang Xiaopei and Yang Xia, chief producers, will appear at the fair, promote the repertoire on the spot, and introduce the stories inside and outside the creation.
The pulse of the industry new wind to promote industrial development seven major seminars "to the future"
This year, the film and television industry has ushered in new development trends and new trends in policy support, legal regulations, industry norms, theme guidance, etc., and has carried out a number of special actions to vigorously rectify the chaos in the industry. This year's trade fair will also discuss industry, creation, cultural and entertainment governance, network drama development, IP adaptation, film and television legal business, and mainstream value dissemination, and hold six summit forums and a seminar in the form of "6+1" to deeply interpret industry trends and optimize the industry ecology. These include the development forum "The Road to Innovation and Development of China's TV Drama Industry in the New Era", the Creation Forum "The Advanced Way of Realistic Drama Creation", the Governance Forum in the Cultural and Entertainment Field ""Advocating Virtue and Art Style" - Strengthening Professional Ethics and Optimizing the Industry Ecology, the IP Adaptation Forum "Innovation, Integration, Return - The Way of IP Film and Television Adaptation", the Network Drama Forum "New Ecology of Network Ledger Dramas", the Film and Television Law and Business Forum "Law-based, Promoting the Healthy Development of the Film and Television Industry", and the Online Audio-Visual Seminar "From "Main Theme" to "The Way of IP Film and Television Adaptation", the Online Audio-Visual Seminar "From "Main Theme" to "" New Mainstream"——Seminar on Mainstream Value Dissemination of Online Audiovisual", etc.
Set up industry benchmarks to encourage new forces "Initial Heart List" unveils "cohesion"
As an industry event highly concerned by the industry, the Beijing Television Program Fair shoulders the heavy responsibility of encouraging industry innovation and progress and promoting the high-quality development of the industry. This year's trade fair will unveil the fourth "Chu Xin List" list, and set up awards from the two dimensions of works and institutions and personalities. Among them, the works and institutions will be divided into three major sections: the work unit, the institutional unit and the special unit, which will commend the annual influential TV series, the annual influential network drama, the annual influential network film, the annual influential film and television institution, the annual innovative theater and the annual outstanding contribution drama.
The character section is divided into four units: online movies, dramas, special honors, and jury honors, and the 2021 Outstanding Online Film Screenwriter, Director, Film Producer, and Degree Of Online Film Contribution Award, 2021 Outstanding Platform Producer, Account Drama Young Producer, Five Creative Young Producers, Five Young Screenwriters, Five Young Directors, Outstanding Creative Young Producers, Outstanding Young Screenwriters, Outstanding Young Directors, 2021 Youth Creative Teams and Annual Industry Young Figures. Encourage new forces and set industry benchmarks.
"Centenary of the Founding of the Party" and "Winter Olympic Exhibition and Broadcasting" are online, and the film and television IP tide plays "inject vitality"
In order to celebrate the centenary of the founding of the Communist Party of China, this year's trade fair launched the exhibition area of "Key TV Dramas Celebrating the 100th Anniversary of the Founding of the Communist Party of China" to praise the great Communist Party of China with excellent TV drama works. In order to interpret the culture of the Winter Olympics and spread the spirit of the Winter Olympics, this trade fair will also set up an exhibition area of "Winter Olympics Theme Radio and Television Network Audio-visual Key Project Promotion", and broadcast tv and network audio-visual boutique programs with Winter Olympic themes and ice and snow elements through electronic screens, light boxes, posters, etc.
With the rise of Generation Z, cultural consumption scenarios are becoming more and more diverse, and digital culture production models characterized by experience, interaction and symbiosis are taking shape. To meet the needs of collecting, dependence, social chain and other needs of the tide play products frequently out of the explosion, and the film and television IP as an important content source, undoubtedly provides a rich creative source for tide play goods. On the contrary, tide play products can also feed back the offline commercialization and channel extension of film and television IP. This year's trade fair site will innovate and open a film and television IP tide play exhibition area to exhibit "This! It is street dance", "country love", "Yulou Spring" and other hot joint tides to play, injecting new vitality into the trade fair.
Text/Beijing Youth Daily reporter Yang Wenjie
Editor/Bow Lifang