Southern Network News (Reporter/Pan Shensi) On the second day of the second lunar month of the lunar calendar on March 4, with the theme of "Inheriting the Living State and Continuing the New Chapter of Famous Wine", the 2022 Sealing Ceremony was held in Luzhou. 2022 coincides with the 70th anniversary of the first Chinese famous wine selection, and at the ceremony, the theme logo commemorating the company winning the "70th Anniversary of Chinese Famous Wine" was released, with the glory and mission of Chinese famous wine.
Talking about the outstanding contributions made to the high-quality development of China's liquor industry in the past 70 years, Song Shuyu, chairman of the China Liquor Industry Association, watched the ceremony online and said in an interview that in the past 70 years, China's famous wines have made remarkable achievements in many aspects such as scientific and technological leadership, quality improvement, brand innovation, cultural inheritance, social responsibility, ecological development, production area construction, market consumption, international exchanges, etc., making outstanding contributions to the country's economic and social development and adding incense to the people's beautiful life. In the 70 years of development of China's famous wine, it has always been at the forefront of the times, and has made outstanding contributions to the healthy development of China's liquor industry in many aspects such as scientific research, talent cultivation and industrial contribution.
For social responsibility and cultural value, Chairman Song Shuyu interpreted that this honor reflects the responsibility of national enterprises. Social responsibility is first and foremost product responsibility. Only by always adhering to the original intention of quality first and ingenuity brewing, taking quality as the eternal pursuit of survival and development, and bringing more ultimate enjoyment to consumers with excellent experience, can enterprises achieve better development. Secondly, since 2015, under the initiative of the China Industry Association, we have vigorously promoted the "rational drinking" activities and carried out a large number of social responsibility practice activities, affecting up to 350 million people. In addition, in recent years, there have been Chinese famous wines in the fields of epidemic prevention and control, earthquake relief, precision poverty alleviation, and rural revitalization. In terms of cultural value, wine culture is an important part of traditional Chinese culture and has material culture and spiritual cultural connotations. "Sharing and expressing" and "gratitude and gratitude" are the essential characteristics of Chinese alcohol consumption culture. To build a new culture of China's wine industry, we must respect the consumption characteristics of Chinese wine culture, so that Chinese wine consumption culture can adapt to contemporary culture and integrate with modern society. Under the guidance of the current "cultural power", China's wine industry needs to uphold an objective, scientific and respectful attitude, and constantly give New Era connotation and modern expression to traditional Chinese wine culture. It is the responsibility and mission of China's wine industry to build a new culture of China's wine industry with culture, to strengthen enterprises with culture, to build a new culture of China's wine industry, and to build a new era of China's wine industry.
This year's sealing ceremony, the enterprise to keep the heart of inheritance, the development of innovation, interpret the enterprise's living inheritance of Chinese cultural heritage.