Product upgrades are like exams, it is easy to improve the score from 60 points to 80 points, from 80 points to 90 points, the difficulty increases sharply, and from 90 points to 95 points is absolutely more difficult, and the more you improve each point in the future, the more you have to spend a hundred times on the details.
Changan CS75PLUS pearl jade in front, the second generation of CS75PLUS once again showed absolute sincerity, not only in the design level into more innovation, but also from the internal power system and intelligent technology for a comprehensive innovation, people can't help but exclaim, Changan second generation CS75PLUS This move is "too fierce"!
How do I make a transition to higher grade points? From the new second-generation Changan CS75PLUS, we see a "dare to cross the level" momentum.
Polishing the "golden signboard" of blue whale power again
Chinese consumers advocate automotive technology, and technology is the foundation of car companies to show strength, and the engine, known as the "heart" of the car, is the core of technology. For example, Honda is known as a car company that "buys engines and delivers cars" because of its excellent engine technology.
This is the basis of "having core technology". There is also such a "technical coffee" in Chinese brands, that is, Changan Automobile, whose "Blue Whale Power" has become a significant label of the brand.
As the most classic car series of the brand, one of the important selling points of the Changan CS75 series that has endured for a long time is its strong power. A little glance at the hot-selling explosive models in various segments, Changan Automobile occupies a lot of seats, and the help of Blue Whale Power behind it is indispensable.
From the data point of view, the cumulative sales of Changan Automobile in the past 2021 have exceeded 2.3 million units, an increase of 14.8% year-on-year, once again breaking the sales record. Among them, the annual turnover of the Blue Whale family alone reached 1 million vehicles, accounting for half of the total sales of the Chang'an brand. Looking back at the "Blue Whale Family" since its birth, the cumulative sales of more than 2.4 million vehicles in just a few years have become the banner of China's automotive power technology.
If you only rely on the stacking configuration to create product strength, it is difficult to have the confidence to openly call the board, but Changan Automobile has achieved leapfrogging in the "three major pieces" of the real core. Considering that domestic consumers have "resistance" to the dual-clutch and CVT transmissions, Changan abandoned the principle of "cost priority" when launching the second-generation CS75PLUS, and the entire series of models used efficient and smooth Aisin 8AT gearboxes, bringing users a better quality driving experience.
It should be known that the earliest 8AT transmission will only be matched in a number of luxury brand models, and Changan's second-generation CS75PLUS is the standard 8AT transmission of the whole series, especially the entry-level model chooses the Blue Whale Power 1.5T engine and the 8AT transmission, which can be described as "unprecedented" in the same level of models, which not only becomes the "artifact" of the second-generation CS75PLUS to defeat competitors, but also makes consumers feel the full sincerity brought by Changan Automobile.
Ultra-high premium power under product advancement
In fact, the increase in power is only a microcosm of the second generation of CS75PLUS "dare to cross the level". With the consumption upgrade of the Chinese market, users can choose more and more models, product homogenization phenomenon is becoming more and more serious, who grasps the new demand for consumption, who can win the market. This also means that if car companies do not have enough strong system strength to support, they want to do a good job in the "preservation" of classic models, and they are absolutely facing huge challenges.
The second-generation CS75PLUS, which has more power, lower fuel consumption and richer standard equipment, has comprehensively improved the gold content of the product, and its advent has shown a super premium ability in the competition.
Let's start with a few sets of data. In 2021, the sales of Chinese brand passenger cars of Changan series exceeded the mark of 1.2 million units, achieving a substantial increase of 23.1% year-on-year, while the national automobile sales increased by only 3.8% year-on-year. In January this year, Changan Automobile handed over a monthly report card of more than 150,000 vehicles, not only winning the championship of its own brand sales, but also breaking the pattern of the passenger car market, and for the first time achieving the second place in the double list of narrow passenger cars and generalized passenger cars in the sales ranking of car companies.
Among them, CS75PLUS bravely shouldered the heavy responsibility, and in the cumulative sales of 270,000 vehicles of The Changan CS75 series in 2021, the sales of CS75PLUS exceeded 200,000 units. At the same time, the speed of product change is also a step faster, the first generation of CS75PLUS was only two years on the market, Changan Automobile launched the second generation of models, and officially launched on February 28, 2022. The number of new cars increased from 5 models of the previous generation to 6 models, and the combination of 1.5T and 2.0T models became a "3+3 lineup", covering the price range of 124,900 yuan - 154,900 yuan, and the "combat effectiveness" of new cars rose sharply. After only a month of pre-sale, it became one of the best players in the autonomous SUV camp.
Looking at the configuration table of the second-generation CS75PLUS, you will find that its entire series is equipped with Aisin 8AT, 12.3-inch dual screen, 540° high-definition panoramic image, 6 airbags, giant screen panoramic sunroof, through-line streamer LED front light, etc. Such a people-friendly price can enjoy the sense of science and technology, which is really full of sincerity.
For the second-generation CS75PLUS, the "black technology" equipment is even more handy. For example, the new W-HUD head-up shows that it will only be equipped on models with a price of more than 200,000 yuan such as The Willanda, but the 1.5T automatic pilot type of the second-generation CS75PLUS (guidance price of 135,900 yuan) has been matched, and it can be said that Changan Automobile is promoting these high-tech configurations that improve driving safety to achieve civilianization.
It is worth mentioning that the W-HUD can not only adjust the display height, but also automatically adjust according to the driver's sitting posture and line of sight. This autonomous optimization through the camera to detect the position of the pupil greatly reduces the user's threshold of use.
At the same time, on the second-generation CS75PLUS, we can also see the industry-leading new generation of IMS intelligent interaction system. It can not only realize Face ID face recognition, but also realize intelligent gesture control, fatigue monitoring and early warning, intelligent child care system, and irregular behavior prompt function, making driving safer and becoming a caring "intelligent partner" who truly understands you.
The problem of "parking difficulties" for many drivers has also been perfectly solved on the second-generation CS75PLUS. It is equipped with APA5.0 + remote control valet parking system, which supports intelligent search for parking spaces within 20 meters for parking, warehousing and parking, making parking extremely easy, which can be said to be a huge blessing for "hand tide" users.
What should I do if the parking space is small or the road is narrow? The second generation of CS75PLUS is also equipped with a 540 ° high-definition panoramic image system to help you, the system not only supports 3D road condition display, but also supports intelligent opening, sitting in the car can monitor the vehicle around and the chassis live without dead ends, completely eliminating the blind spot of vision.
If you drive the second-generation CS75PLUS into some narrow streets or dead ends that are difficult to turn around, you can also show your "driving skills" through the "follow-up function". Returning to the same road within a distance of 50 meters can help novices overcome the phobia when reversing on complex narrow roads and help vehicles get out of trouble safely. Similar powerful high-tech equipment is armed to the teeth on the second-generation CS75PLUS. It is believed that with the popularization and progress of more "black technology", while bringing convenience services, it will further eliminate the "digital divide".
On the basis of inheriting the good reputation of the first generation of models, the second generation of CS75PLUS can be described as "all-round evolution", especially in terms of intelligence to achieve "breaking the game".
Accelerate the "blockbuster" theory behind iteration
It's not easy to beat the crowds of SUV markets, and the replacement of hot-selling models is also a challenging task. If it is not thoughtful, sloppy behavior will be self-defeating, which tests the predictive power and system strength of the enterprise.
Under the trend of intelligence and networking, the market must not be able to wait, if in accordance with the past traditional car company model replacement cycle, often 5-7 years, has long missed the opportunity. Under the new situation, Changan Automobile has shown strong R&D strength, directly shortening the replacement cycle of CS75PLUS to 2 years. The comprehensive upgrade of the second-generation CS75PLUS in terms of power, technology and intelligence is enough to see that the team has an extremely accurate control of consumer trends and trends. Changan Automobile knows that only by accelerating the pace of product updates can it be invincible in the fierce market competition.
Unexpected, reasonable. If you carefully review the magic weapon of Changan CS75 series to win, it is not difficult to find that all this is so natural: behind the model products with a sense of beauty and technology, there is the courage and wisdom of the hard-working Changan Automobile team. Changan Automobile is through the way of "one step ahead", constantly forcing itself to accelerate its evolution in efficiency and quality.
A team of talents who dare to fight and dare to rush is the mainstay of Changan Automobile's challenges. Just after the Spring Festival holiday of the Year of the Tiger, Chang'an held an internal meeting to announce the dismissal and re-optimization of all the department's general managers and middle and senior management personnel, and comprehensively examined them from the aspects of rejuvenation, knowledge structure, and personality characteristics.
R&D investment, organizational structure... A series of drastic changes have supported a "big ambition" - in 2021, after making substantial progress in the "third innovation and entrepreneurship" plan, Changan Automobile released the third entrepreneurship-innovation and entrepreneurship strategy for the future, accelerating the transformation into an intelligent low-carbon travel technology company, and is committed to reshaping the "new car + new ecology" and moving towards a world-class brand.
"In the next 10 years, world-class Chinese brands will be born in the world, and Changan Automobile will be among them!" Zhu Huarong, chairman of Changan Automobile, spoke confidently. The excellent performance of the second-generation CS75PLUS in winning 23,575 orders within one month of pre-sale has written a vivid footnote for Changan Automobile to become a world-class brand.