After the market value of Haidilao fell below 100 billion, Daniel Zhang, "the most cattle waiter" Yang Lijuan!
Because of Daniel Zhang's misjudgment of the trend, Haidilao had to close more than 300 stores after the expansion of the epidemic against the trend, and last year there was a pre-loss of as little as 3.8 billion yuan to 4.5 billion yuan, and the market value evaporated by 237 billion yuan a year, but in this context, Daniel Zhang can be described as "rapids retreat".
After all, when he released the succession selection plan in 2020, he mentioned that he would retire in 10 to 15 years.
Daniel Zhang retired suddenly, interpreted by the outside world as paying the price for their own wrong decisions. At the end of 2021, Yang Lijuan cleaned up the "mess" for the expansion plan, and she was saddled with trying to reverse the decline of Haidilao through the "Woodpecker Plan".
Haidilao's highlight was in early 2021, when its share price reached a record high of HK$85.8 per share, with a total market value of more than HK$470 billion at one point.
As of March 9, Haidilao fell nearly 7% to HK$13.62 per share, refreshing the lowest share price in 52 weeks and a new all-time low, and finally closing at HK$14.44 per share. As of press time, Haidilao's latest total market value is only HK$80.8 billion.
In other words, in the 8 days since the company announced the change of coach on March 1, in 6 trading days, Haidilao's stock price has continued to decline from 18.12 Hong Kong dollars per share, and the market value has evaporated by about 20.1 billion yuan.
In fact, when Haidilao's most proud "service" is no longer a myth, and its excessive service has become a "burden" for consumers, the crisis of this hot pot leader has begun.
Recently, Haidilao announced the opening of the barbecue ingredient delivery business, and has launched barbecue ingredient products in some delivery stores such as Beijing and Chengdu, which is the differentiated layout launched by Haidilao in the case of the fierce competition in the hot pot market to consolidate the market play.