"I feel that my body is hollowed out, I want to make up for the kidney overdraft", "He is good for me", these few words make people think of Hui Ren Kidney Treasure advertising words, I believe many people have heard.
Recently, an advertising slogan published in 2016 by Huiren Kidney Treasure is suspected of being unfriendly to women, which has attracted attention. On March 8, the Nanchang Municipal Market Supervision and Administration Bureau said that the market supervision department has ordered the enterprises involved to stop publishing and immediately rectify, and is currently investigating and handling according to law.
The advertising slogan was controversial 5 years ago
According to the screenshot of the network, on March 6, a netizen commented on the bottom of a star singing video that "the ball ball gave him the kidney treasure tablets", and Huiren Kidney Treasure Official Bo replied to the netizen: "Taobao [Huiren official flagship store] Go buy it." In the comment area of a celebrity fan's Weibo, Hui Ren Kidney Treasure commented that "many people hung up on me, scared" and "I was hung", and was accused of participating in the rice circle to tear each other up. On March 6, huiren kidney treasure official account issued a clarification statement. The statement said that Huiren Kidney Treasure Official Bo participated in the comments on topics involving kidney treasure or kidney deficiency published by netizens on March 6, which was originally intended to introduce product purchase channels and was not intended to offend others.
After participating in the mutual tearing of the rice circle to arouse the attention of netizens, some netizens found that huiren kidney treasure's official Weibo had published an article titled "In fact, women practice yoga for men" in September 2016, as well as a picture titled "Where men's eyes will stop when they look at women".
In addition, on February 18 this year, Huiren Kidney Treasure's official Weibo posted "Congratulations to Gu Ailing for winning the championship!!! Strong 'kidney' health, win glory for the country!" caused controversy among netizens, many netizens believe that Huiren Kidney Treasure's above-mentioned advertisement insults women and rubs the heat of sports stars. At present, the relevant content in the screenshot of the Huiren Kidney Treasure Official Blog Search Network cannot be found. The above-mentioned March 6 statement is also no longer available.
Huiren Kidney Treasure Official Blog has now been set to be visible for half a year, and only 4 Microblogs have been displayed. According to Xiaoxiang Morning News, the staff of Jiangxi Huiren Pharmaceutical Co., Ltd. said that in response to the discussion of netizens, Huiren Kidney Treasure has made a statement at the first time. "The original intention is to introduce the channels through which the product is purchased, and it is not intended to offend others and cause misunderstandings among the relevant personnel, and we apologize." In the future, weibo management personnel will also be strictly rectified and trained.
On the afternoon of March 8, the Nanchang Municipal Market Supervision Bureau released a message saying that in response to netizens' reflections on Huiren Kidney Treasure's bad advertisements, the city's market supervision department has ordered the enterprises involved to stop publishing and immediately rectify, and is currently investigating and handling according to law.
Huiren Kidney Treasure Tablets sell 800 million tablets a year and cost less than two cents per tablet
It is understood that the average unit cost of Huiren Kidney Treasure tablets in the first half of 2016 was only 0.18 yuan / piece, the direct supply terminal price was 1.11 yuan, and the distribution price was 1.9 yuan. The reporter visited the pharmacy and found that Huiren Kidney Treasure tablets contain 126 tablets per box, and the retail price of a single box on the market is 322 yuan, which is equal to the retail price of 2.56 yuan per piece, while the cost price per box is only 22.68 yuan (packaging, retail and other costs are not calculated). In this way, the retail price is about 14 times the cost price.
In 2015, Huiren Kidney Treasure sold a total of 875 million tablets, and sales reached 1.262 billion yuan that year. According to a quote on Apple's official website, the iPhone 7 mobile phone, which is jokingly called "Kidney 7", has now dropped to 5388 yuan. In other words, the annual sales of Huiren Kidney Treasure Tablets can buy more than 230,000 units of "Kidney 7". Huiren Pharmaceutical said on its official website that the company also included the goal of listing on the main board in its strategic objectives. On December 2, 2016, Huiren shares filed for an IPO.
According to the prospectus issued by the company, the company's main products during the reporting period were Huiren Kidney Treasure, and the sales revenue of Huiren Kidney Treasure from 2013 to 2015 was 96.4858 million yuan, 619.0052 million yuan and 1276.6932 million yuan, accounting for 21.33%, 68.49% and 86.12% of the main business income, respectively. In addition, in 2013, 2014, 2015, january to June 2016, Huiren Pharmaceutical's main business gross profit margin was 57.95%, 77.89%, 84.61%, 83.25%, respectively, the company said, mainly Huiren Kidney Treasure tablets The overall gross profit margin is higher, with the expansion of its sales scale to drive the gross profit margin to rise. At the same time, high advertising costs have aroused market attention. Huiren Pharmaceutical said that from 2013 to 2015 and from January to June 2016, the company's advertising and business publicity expenses were 38.6582 million yuan, 307.9424 million yuan, 666.0954 million yuan and 332.1114 million yuan, respectively, showing a rapid growth trend, of which TV advertising was the main form.
This article is synthesized from China Business Network, Securities Daily, Xiaoxiang Morning News, Daily Economic News, etc