The consumers in the automotive market are getting younger and younger, and major brands are paying more attention to the taste of "Generation Z" when creating new cars. "Smart", "driving fun" a series of trendy words, has become the main direction of car-making forces, in the face of higher aesthetic requirements, more picky consumers, the arrival of any new car needs more novel than ever, in order to catch their eyeballs.
On March 13, the Lincoln Z was officially launched, launching a total of 7 models, priced at a price range of 252,000 to 340,800 yuan. It is worth mentioning that 2022 coincides with the 100th anniversary of the birth of the Lincoln brand, and the Lincoln Z, as the first model in such a special year, and is a "new generation of cars" specially built for China, has obviously been given special significance.
Since it is a new car for the younger generation, it must first be unforgettable in terms of styling. The 7 models of the new car are divided into two series, Lincoln Z i enjoy and Lincoln Z i cool, of which the i cool series has specially added an appearance sports kit, which is also the first time that the Lincoln brand has launched a "double design" style for the same model in the Chinese market.
The new car measures 4982/1865/1485mm and has a wheelbase of 2930mm. The large grille occupies almost the entire front face, and the through-line light strip blends into the front face and extends into the light chambers on both sides, making the front face appear wider. Thanks to the longer size and low-lying shape, the new body looks slender, and with the integrated side logo and inductive hidden door handles, the visual effect is very stylish.
In addition to the new styling design, the interior of the Lincoln Z is also very interesting. As early as the new car was just unveiled, a 12.3-inch + 27-inch through-channel panoramic screen surprised the viewer, as if there was a feeling of sitting in the car watching an iMAX movie, with the Lincoln Nebula human-computer interaction interface, all functions can be completed through AI voice interaction. In addition, the 128-color dynamic mood lights in the car are very good for the positioning of the luxury brand Lincoln to enhance the cabin atmosphere.
Of course, the arrival of a new car, in addition to the visual and tactile feeling, is more concerned about how good it is to drive. The Lincoln Z is powered by a 2.0T engine with a maximum power of 181 kW and a peak torque of 376 N·m, matching an 8-speed automatic transmission. 6.8s of 100 km/h acceleration, the maximum speed of up to 225 km / h, just from the data point of view, it is already relatively good.
The Lincoln Z is also equipped with the Co-Pilot 360TM 2.0 Intelligent Driver Assistance System, which has a new Lincoln ActiveGlideTM Active Driver Assistance feature that enables L2+ level intelligent driver assistance. After entering a specific section of the road, the vehicle will actively prompt the driver to open this function, under the premise of ensuring that the driver looks at the road ahead, stabilize the car and keep the vehicle in the middle of the lane, which can reduce a lot of burden for the driver.
Before the arrival of Lincoln Z, many domestic consumers' impression of this American luxury brand was related words such as "business" and "traditional", after all, it was indeed calm and atmospheric in the past. But the arrival of new cars may break this old concept, linked to labels such as "young" and "fashionable", coupled with the intelligence embodied in new cars, may become the new favorite of domestic consumers.
Edit = Fan Zhenwei