Soldiers are not tired of deception, come back!
"3.3 million / set of a price, regardless of floor and direction, limited quantity, first come, first served."
Familiar recipe, familiar taste, see this price segment, maybe you can guess which project it is, right?
Well, it's still you, Agile Skyline 715!
All 3.3 million/set
No floor or orientation
This year, as if the real estate price reduction is not big news, not a reduction is.
Moreover, this is not the first time that agile skyline 715 has reduced its price.
As early as last October, just after the National Day, a king explosion broke out: from 5.2 million / set to 3.7 million / set, directly let the profit of at least 1.5 million / set, given the name of "work to the house".
The same apartment type, in February this year, dropped to the lowest total price of about 2.9 million / set, more than two million less than the opening price. (Review :)
It should be known that its average price once reached 80,000 / flat, and now it has dropped to 50,000 / flat, almost waist chopping, heartache the first batch of buyers for three seconds.
But it's not just the buyers who are heartbroken, but also the developers themselves.
In 2016, it won the plot with 2.17 billion + 27459 flat construction, equivalent to a floor price of 36773 yuan / square, refreshing the record of the highest floor price in Guangzhou at that time, which was higher than the surrounding house price.
According to insiders, at that time, no one dared to touch the Huada land project (now Sky 715), and it was directly handed over to the regional management.
Moreover, the financial interest cost alone is about 400,000 / day, dragging on for more than a month, the cost is 12 million more, the project wants to be profitable, the opening price should reach at least 70,000 / flat or more.
The project itself is not bad geographically, has the inherent advantages of the riverscape, and has mature supporting facilities, belonging to the White Goose Pond Plate, and the straight-line distance from the Pearl River is about 200 meters.
| image: Sky715 real shot
Nowadays, it has fallen again and again, in the final analysis, it is due to changes in the policy environment, the hard injuries of the project itself, and the internal debt crisis, which will make it fall into the situation of price for volume.
Among them, the building area of about 64.5-81.6 ㎡ duplex unit type and ladder household ratio is more unacceptable to many people, giving customers the most direct feeling is that the functional area is too torn, there is no "home" feeling.
From the perspective of market performance, the project not only did not make a premium, but also fell again and again, and the product and market positioning of sky715 was undoubtedly a failure.
If it is made into a river view flat-level apartment, the result may be different, after all, the Guangchuan and Happiness Bay, which belong to fang village, have already shouted 80,000 +/flat.
|: Selling a circle of friends
Last weekend, it was really helpless to stir up "3.3 million / set of prices, regardless of floor and direction".
It can only be said that soldiers are not tired of deception, and those who can catch mice are good cats.
But don't think that "Lü Bu" is already invincible in the world, and there are more courageous generals in their family.
It is really "a family, the most important thing is to be neat and tidy".
According to data from Shell Network, the average price of Zhongshan Vientiane County was 11,000 / flat in September last year, and fell to 0.72 million / flat in February this year; the average price of Jinsha Bay in Beihai was 12,000 / flat at the opening, and now it is 0.55 million / flat.
Shunde Ronggui Vientiane County, which has been suspended for a long time, also launched a batch of one-priced listings last weekend, with rough blanks as low as 9 characters.
You should know that the land price at that time was 11,000 yuan / flat!
The first two months of pre-sales were 14.1 billion
46.9% decrease
Returning from the beginning of the year, I saw articles in the circle of friends and Agile official micro and other public accounts that promoted the success of its "Spring Festival not closing".
For the real estate industry, the Spring Festival is not closed is originally a normal marketing behavior, deliberately to render it may only be to prove: I sold well in the New Year, did not lie flat, and was trying to save myself.
There is a hint of silverlessness here.
| image: Micro screenshot of Agile official
According to agile announcements disclosing unaudited operating data for February 2022, in February alone, Agile achieved pre-sales of 6.72 billion yuan, a decrease of 8.94% month-on-month and a year-on-year decrease of 56.7%.
In the first two months, Agile achieved a pre-sale amount of 14.1 billion yuan, down 46.9% year-on-year, with a construction area of 1.044 million square meters and an average price of 13,498 yuan / square.
Of course, the advent of the black iron era, the performance of many developers have shown a serious decline, according to Kerry data, 1-2 months of the top 100 housing enterprises to achieve a cumulative sales amount of 1,048.4 billion yuan, down 43.4% year-on-year.
Agile ranked 23rd with a performance of 14.1 billion, which is already a rare thing.
|: Kerry Real Estate Research
However, as of now, the issuance of housing enterprise bills and mergers and acquisitions of capital loans and other industry actions this year have nothing to do with Agile Group.
The only thing Agile can do is that the hero breaks his wrist and saves himself through the model of selling and selling.
In addition to discounting promotions to increase sales collections, it is also optimizing the group's asset allocation.
$500 million notes have been redeemed
About $7 billion still needs to be paid this year
Agile's subsequent debt pressure is still not small, and two more US dollar bonds will mature on August 14 and August 31 in the second half of the year, totaling US$677 million.
In terms of domestic bonds, this year, Agile and its subsidiaries will also have two bonds due on July 13 and October 19, with a total of 3 billion yuan.
That is, the public debt that will be paid this year will reach about 7 billion yuan.
|: Agile Group's official website
At the same time, the rating agencies are not optimistic about it, but Agile dares to display the situation of international credit rating agencies on the official website, indicating that it is still very responsible.
In this context, self-help with a broken arm is also a "fine tradition" of its "survival".
According to the announcement of Agile Group:
In the second half of 2021, 14 non-core properties were sold cumulatively, with a total cash out of $2.8 billion, of which about $1,149 million was collected in 2021 and it is expected that cash collections of about $1,651 million could be collected in 2022.
In 2022, the group's asset optimization is still in progress, and on January 12, 19 and 28, Agile sold five environmental protection companies with a total transaction consideration of 1.129 billion yuan.
On January 21, Agile sold 26.66% of its shares in the Guangzhou Asian Games City project to China Shipping for a consideration of RMB1.844 billion;
On January 28, Agile once again sold three real estate projects to China Shipping Hongyang for a total transaction consideration of 1 billion yuan.
And this series of actions has also exchanged good news.
According to the Group's announcement, the 6.7% senior notes outstanding due in March have been fully redeemed.
Under the background of industry and market fluctuations, the liquidity and solvency of housing enterprises have attracted much attention.
Agile's early repurchase is intended to release stable cash flow to the market and remain stable in operating fundamentals to boost internal and external confidence.
Spring is here
But "Xiao Yang Chun" missed the appointment
In this way, Agile still has a lot of room to maneuver.
Compared with some developers who directly announced that they were lying flat, Agile's way of self-help with a broken arm is undoubtedly the best and most correct.
Racing against time, combined with the recovery of the industry environment, the optimization of their own assets, and the stabilization of the basic disk, I hope that in the end, they can all be extremely tailai.
|: Agile skyline 715
On March 5, the 2022 government work report pointed out:
Support the commercial housing market to better meet the reasonable housing needs of home buyers, stabilize land prices, stabilize housing prices, and stabilize expectations, and promote the virtuous circle and healthy development of the real estate industry due to urban policies.
The three stability is still in the head, the industry "shuffling period" is still continuing, as for the so-called national major cities released the property market is good, for the time being, it is still the right to be self-congratulatory.
Spring is coming, but "Xiaoyang Spring" is out of contract, and when it is warm and cold, surviving and staying stable is still the first priority of housing enterprises.