Author: Min Fuxing The full text is about 2400 words, about 3 minutes to read
In the past two years, with the changes in the domestic economic situation and the continued impact of the global epidemic, China's home appliance industry has been filled with unprecedented uncertainty. Many rules, institutions, deep-seated habits, and habitual criteria were rapidly dismantled and refactored during the year. For the air-conditioning market, on the one hand, the sudden outbreak of the epidemic has brought a new demand for indoor healthy air to the relatively old air-conditioning market with a relatively old product structure, but at the same time, under the catalysis of the epidemic, the problem of insufficient consumption stimulation and insufficient product innovation ability is highlighted, and the consumption needs that have risen for a time are difficult to be satisfied in a short period of time.
In the post-epidemic era, the opportunity for innovation for the vast majority of mainstream air conditioning brands seems to be at hand. However, how to complete the final step of transformation and eliminate the anxiety of urban life after the normalization of the epidemic to the fresh air has become a common concern of the industry and consumers.
Obviously, conventional air conditioning technology is difficult to make waves, and if you want to break the ceiling of the industry, you need to continue to innovate, and then hatch new products that can subvert traditional standards. The "fresh air conditioner" that is constantly being introduced and innovated is born in such an outlet.
Independent, fast fresh air is the professional fresh air
According to a survey by the World Health Organization, indoor air pollution has become one of the top ten threats to human health in recent years. Nearly half of the world's people live in polluted indoor air, and there are many invisible pollutants, bacteria, dust, etc. in the air, which greatly endanger human health. For example, a lot of oil smoke will be generated when cooking at home; a lot of bacteria will breed when raising pets; a lot of formaldehyde will be generated after the renovation of the new house... These harmful substances can cause discomfort, infection and allergies, and serious ones can also lead to death. According to statistics, the number of deaths due to it worldwide is as high as 24 million every year.
Judging from the actual situation of the development of domestic fresh air conditioning, we believe that there are still many gaps in the market. But with the change of the way people interact with the environment, fresh air conditioners suitable for today's Chinese market and the lifestyle of Chinese consumers can be created in continuous iterations of innovation. It must be as healthy and efficient as an independent fresh air system, while at the same time taking into account the comfort of the air conditioner and maintaining the proper level in technology such as constant temperature. In this regard, taking the opportunity of the 3.13 "Ao Fan Festival", Oaks Air Conditioning released a new fresh air air conditioning product, its unique 2-stage split design and the constant temperature fresh air solution that meets the four seasons of the year let us feel that the standard of healthy air has been refreshed again.
From the perspective of product design, the most significant feature of the latest fresh air series released by Oaks is that the left and right sides of the fuselage are divided into two pieces, and the design of the fresh air as an independent module and the traditional fresh air conditioning only increase the ventilation function of the air conditioner. It is understood that the left side of the fuselage is fresh air, the right side is the air conditioner, which can be used independently and can be opened at the same time, truly realizing a multi-purpose machine.
The most technical core breakthrough point, Oaks fourth quarter fresh air series has achieved a rapid fresh air speed of 40m / h, one night can be indoor ventilation 8 times, only power consumption of 0.1 yuan.
Constant temperature and smart fresh air are what users just need
All along, the development of the air conditioning industry has kept pace with the needs of users. However, with the upgrading of consumption and the awakening of health awareness, users' demand for air conditioning has undergone many upgrades. When the demand for cold and heat control, intelligent control, energy conservation and environmental protection has become a universal choice in the industry, fresh air technology must make progress in the coverage of the use scenario and the fundamental level of user cognition if it wants to become a product that completely subverts the traditional air conditioning image from the lifestyle.
These two points, in the Oaks fresh air conditioning, we see a very promising innovation and attempt.
First of all, from the perspective of air conditioning use scenarios, Oaks fresh air conditioning is not limited to areas and crowds, but comprehensively covers the indoor air maintenance of families throughout the year.
In the spring, there are many rains, and oaks fresh air conditioner is equipped with a low-temperature dehumidification system, which can not only dehumidify efficiently, but also ensure that the indoor air is dry and fresh.
Summer, as the season with the longest use of air conditioning, not opening the window may cause respiratory diseases, and long-term cold air is more likely to cause air conditioning diseases. Based on these pain points, Oaks Four Seasons Fresh Air Series has developed a smart maternal and infant wind technology, one-click mother and baby wind, light wind + fresh air at the same time, and equipped with internal and external double guide micro-holes, which can intelligently switch the sense of breeze and light wind, and the wind speed is only 0.1m/S, which proves comfort. Also in order to avoid direct air conditioning in summer, Oaks ring wind series of the world's first rotor wind guide technology, to achieve 165 ° ring area wind control, the canopy wind is not blown directly to the top, and the floor heating wind is more comfortable.
Autumn, is not only the frequent flu season, but also the decoration season, facing the formaldehyde, dust haze, bacteria breeding multiple troubles, Oaks all series of fresh air conditioners are equipped with sterilization purification functions, including silver ion filter, HEPA filter, automatic washing, 57 °C sterilization, UVC sterilization and other multiple protection technologies, from the inside to the outside, layer by layer protection, truly realize the internal and external double sterilization, the whole house self-cleaning. At the same time, the addition of Oaks' fifth-generation washing function makes the sterilization of air conditioners more thorough, and the overall sterilization rate is as high as 99.9%.
Finally, let's look at winter, the season when most people least want to open windows. Regardless of central heating or air conditioning heating, as long as the heating is excessive, it will make people suffocate and lack of oxygen, but the window ventilation has a cold wind. The individual fresh air system and rapid heating function of Oaks fresh air conditioning, as well as the dual air duct turbulence technology, make the indoor air constant and fresh.
Secondly, at the level of user cognition, we believe that the breakthrough achieved by Oaks air conditioning in fresh air technology has not only accelerated the development of the fresh air field, but even gradually pulled the air conditioner from the habit of only using it in winter and summer in the past to using it all year round. This greatly increases the use of air conditioning, and builds a new higher level for future scene research and pain point exploration.
The essence of any innovation is a process of accumulation and release
Speaking from the heart, the innovative ideas provided by Oaks fresh air conditioning are very cutting-edge, allowing me to see the cutting-edge industrial design concept and unique product user perspective that Oaks has always upheld. For example, this novel left and right two-stage fuselage design, from the appearance and function realization are eye-catching, just like before, Oaks in order to facilitate the cleaning of the air conditioner and launched the whole machine can be removed and washable design, the author believes that this has the same magic.
Based on the long-term observation of the air conditioning market and the understanding of Oaks, Oaks Air Conditioning, which has been adhering to the development principle of "quality is the cornerstone, innovation is the soul", has not only steadily advanced at the market level in recent years, but also increased its pace in technological innovation and research and development investment. The R&D centers set up in Japan, Ningbo and Zhuhai cost a total of 690 million yuan, of which more than 150 top industry experts were recruited from around the world, gathering more than 2,000 core technical personnel, and master's and doctoral degrees were as high as 50%. In the horizontal comparison of the air-conditioning industry, the competitiveness of Oaks technology research and development is beyond doubt.
From the perspective of the integration of production, education and research, Oaks can promote the development of new technologies in a timely manner when the "new wind" will rise, which is undoubtedly the result of the accumulation of research and development strength, and the oaks fresh air conditioning can be greatly guaranteed in terms of quality and comfort, which is the result of more than 170 laboratories in Oaks, more than 3 billion yuan in 3 years. Only by repeating extreme environmental simulations such as comfort, noise, and high drops can we see a superior air conditioning product.
Originally, in the eager to try all kinds of fresh air products, we think it is difficult to have a substantial breakthrough in a short period of time, but with the rapid replacement of Oaks fresh air conditioning, the new concept of smart maternal and infant wind, we have realized that with the development of technology and the accumulation of experience, the speed of product iteration is far beyond imagination. Oakes has taken the first step in breaking the product game, and as this track runs longer and longer, I believe that there will be more and more runners.