Recently, Che Kuai commented from Geely Automobile that the Geely brand CMA high-end series · China Star and "Only This Green" officially reached a strategic cooperation.
It is understood that the cooperation between the two sides will focus on the exploration and integration of "automotive technology and traditional culture", carry out the co-creation of the whole people in automobile design, peripheral development, experience interaction, etc., and create an immersive experience that integrates science and technology, culture and fun through the integration of science and technology and culture, the collision of modern and traditional, and make Chinese traditional culture rejuvenated.
Green and green, dot-dyed landscape and beautiful scenery; The dance steps are staggering, conveying the meaning of literature and ink.
Since the Spring Festival Gala of the Year of the Tiger, "Only This Green" has vividly displayed the beauty of Chinese culture and amazed countless people.
Among them, the dance poetry drama "Only This Green" adopts a new narrative technique, vividly bringing to life the true feelings of Xi Meng's paintings a thousand years ago and the magnificent interpretation of "A Thousand Miles of Rivers and Mountains", which not only realizes the connection between traditional culture and modern aesthetics, but also conveys and strengthens the beauty of traditional Chinese culture with innovative and ingenious modern aesthetic conception; It also integrates Wang Ximeng's turquoise landscape painting and the innovative spirit of "dare to do" in traditional culture to break through the inherent form of expression, so as to achieve the interactive effect of vivid empathy with young people and present a high degree of cultural self-confidence.
With the upgrading of consumption and the rise of new domestic products, the sense of national identity and cultural self-confidence of contemporary young people has increased rapidly, and traditional Chinese culture and Chinese romance are widely sought after.
The combination of "China Star" and "Only This Green" is to inherit the spiritual core of traditional Chinese culture with the help of modern scientific and technological aesthetics, and embrace more different young groups with more diversified and interesting innovative interactive ways.
Echoing this, as the Chinese star of the Geely brand CMA high-end series, it is also a practitioner and inheritor of the spirit of "dare to do", and since its listing, it has shouldered the mission of "fighting for the value of Chinese cars", breaking the inherent "cost-effective" strategy of traditional independent brands, truly challenging the world's mainstream cars with "high value", and showing the self-confidence of Chinese cars and Chinese culture with the best technology of Chinese car brands. Over the past three years, China Star has sold more than 320,000 vehicles, won the recognition and support of the market and consumers, and has become a "new domestic product" and "new flagship" of the automotive industry, leading China's automobiles to continue to rise.
"Dare to be" innovation, with modern science and technology to pay tribute to traditional Chinese culture, is the geely Chinese star and "only this green" can be highly compatible with each other, resonance of the core of the core. Especially in the current era of cultural consciousness revival, it has become the general trend to let traditional Chinese culture reach the public life in a more intelligent, innovative and vivid form. We also expect that China Star will continue to "dare to make" breakthroughs, continue to lead Chinese automobiles to make upward breakthroughs, build a bridge of scientific and technological and cultural communication for users, and show China's self-confidence and Chinese strength to the world.
At present, the "China Star & Only This Green Peripheral Co-creation Competition" has been fully opened online, actively calling on more users to participate in the diversified promotion of traditional Chinese culture, so that Chinese culture can reach the life of modern young people at close range.