If you say, the current automobile market has been "rolled" into a belt.
The newly officially listed Lincoln Z undoubtedly tightened the buckle of the belt an inch inward.
Priced at 252,800-340,800, the whole series of 2.0T high-power engines, plus dual design... What the BBA can give, Lincoln Z has already given once.
What BBA does not give, such as the 1.1-meter ultra-long panoramic screen, and the product power close to 56E (5 series, A6L, E grade), but the pricing is closer to the people than 34C (3 series, A4L, C grade), which is afraid that it will make ES, S60, CT5 feel pressure.
Standing at the new beginning of the brand's 100th anniversary, Lincoln's wave of operations shows sincerity.
Of course, in addition to the sincere pricing of Lincoln Z, how effective is its product? Let's see next.
(1) The new generation wants to be young, fun, and luxurious, Z is right
If you can only evaluate the design of Lincoln Z in one word, "futurism" is undoubtedly the most appropriate.
On the new car, Lincoln not only came up with a "double-look" design for the first time in the Chinese market, but also in the details and overall sense, it is also very accurate, which can be impressive at a glance.
The front grille and through-beam light strip are the finishing touches, and the waistline is elegant and sharp, with the size of 4,982mm x 1,865mm x 1485mm, the aura is close to 56E.
Of course, the most surprising thing is the interior of lincoln Z. The 12.3-inch + 27-inch oversized through-view screen is even more exaggerated than many trams that flaunt intelligence. Powerful intelligent AI voice interaction and card-type car-machine interaction system, combined with L2+ level intelligent driving assistance, also make the intelligent performance of this fuel vehicle at the first-line level of the same level of vehicles.
In the creation of the indispensable "sense of ceremony" of luxury brands, Lincoln Z has also made great efforts. A huge 1.8-meter welcome light blanket appeared on both sides of the car. Walking into the car, 128 colors of dynamic atmosphere lights, 13 speakers of Ruiwei audio "dream linkage", pay attention to the card surface. Coupled with the four-mode aromatherapy system, people can instantly open the five senses,
It is worth noting that the new car is also equipped with a 2.0T high-power engine as standard, unlike the BBA, which also engages in high and low power routines, and the power is the most sufficient. 6.8 seconds of acceleration from 100 km/h is not at all illusory.
There is no doubt that the Lincoln Z is a luxury car built for a new generation of people, and the young, fun, and luxury that the target group needs are "full" at once, and the product force is indeed very competitive in the same level.
(2) The centennial Lincoln opened a new chapter, and the competition at the next level became the key to breaking through
As we said at the beginning, the "volume" of the automobile market in recent years has reached a very exaggerated point.
The starting price of the luxury C-class car is already stepping on the top of the joint venture B-class car. Not only that, but even the product strength is often half a level higher than that of the BBA and other models.
Admittedly, Lincoln is not the first luxury brand to bring this style of product play into the country. Its American "fellow countryman" Cadillac is also well versed in this.
Last year, the sales volume of the Lincoln brand in China reached 91,621 units, an increase of 48% year-on-year. Among them, the annual sales of Lincoln Adventurers exceeded 50,000 units for the first time, contributing more than half of the brand's share.
Lincoln Z obviously wants to copy the adventurer's "explosive road" and continue to impress consumers with cross-level product strength and generous pricing.
Frankly, compared to the BBA and even Cadillac, Lincoln still has a certain gap in brand recognition. Therefore, with the window of the brand's century,000 years, Lincoln Z chose a very pragmatic pricing, which is also a very correct choice.
It will not only be able to establish a more distinctive product image in the minds of consumers, but also, to a large extent, it will also reconstruct everyone's mark on this century-old brand and bid farewell to old-school luxury once and for all.
(3) Kung Fu shooting
The era of luxury cars and horse enclosures has passed, and next is the Battlefield of Shuluo, where every inch will be white-bladed.
In Lincoln Z, we glimpsed the determination and courage of Lincoln, a century-old brand, to change, and also felt its vitality.
In the face of competitive products and sincere pricing, how will the market react to this model? We'll see.