It is said that Mazda's poor sales are caused by a sentence by "Emperor of a Thousand Faces" Liang Jiahui, "You drive Mazda, you can't stop traffic", but the author does not think so. Instead, I'm more inclined to blame the word for self-inflicted wounds, how to say? A few days ago, Mazda officially listed the 2022 CX-5, and the new car pushed a total of 6 configurations, priced at 175,800-236,800 yuan.
Although this price range, in the entire joint venture compact SUV market, is a more reasonable price that is not high or low, it is fair to say that the author does not think that the CX-5 can "support" this price. After all, Mazda's brand power is not as good as before, and it is no exaggeration to say that in the minds of some people, its brand value is not as good as BYD, Geely and other independent brands.
In addition, in terms of product strength, the new Mazda CX-5 does not seem to be so good, so that the starting price is a little higher than the CR-V of the same compact SUV. Seeing this may be a small partner will say: Do you understand the essence of Mazda? Do you know what "waist and horse unite"? In this regard, I just want to say that even if it has thousands of styles, as long as it is not accepted by the public, it is all in vain.
It is undeniable that the early Mazda did leave a lot of deep impressions on people, especially the Mazda 6, which is known as the "King of Bending", has become the sacred car of a generation. But, then again, in today's society, how many people will go to the mountains and curves every day? People are more likely to need a family car.
And what does the family car focus on? Space is naturally the first priority, and the 2022 Mazda CX-5 has a length, width and height of 4575/1842/1685mm, and a wheelbase of 2700mm, which is a more mainstream level. In terms of actual performance, the 178cm tall experiencer sat in the front row, the head space remained 1 punch, kept the front seat still to the back row, the experiencer still had 4 fingers in the head space, and there was 1 punch and 3 fingers in the leg space, which showed that the space of mazda CX-5 was not so outstanding, at least together with the JAPANESE CR-V.
Then to talk about power, the 2022 Mazda CX-5 provides two power combinations of 2.0L+6AT and 2.5L+6AT. To be honest, before the rise of domestic production, this power combination is no problem, but the second-generation Changan CS75 PLUS, which is sold for more than 120,000 yuan, has been equipped with Aisin 8AT standard, compared with the Mazda CX-5 that is still using 6AT, which undoubtedly lacks some competitiveness.
Of course, the author does not deny Mazda's Chuangchi Blue Sky Engine, after all, it also has its own characteristics, the entire engine output is relatively smooth, the overall smoothness is better. However, there is a saying that the fuel consumption of Mazda CX-5 is not low, and its NEDC comprehensive fuel consumption is 7.05-7.7L/100km, and the price is the same, and the RAV4 Rongfang, which also uses a 2.0L engine, has a fuel consumption of 5.9-6.3L/100km.
It can be said that in terms of space and fuel consumption that household consumers are more concerned about, the new Mazda CX-5 has not shown better than its competitors, but its price is consistent with them. That being the case, why don't consumers buy a model that has a better experience?
Finally, let's look at the configuration, although the 2022 Mazda CX-5 is equipped with a new 7-inch LCD instrument + 10.25-inch LCD central control screen, which makes the car look more scientific and technological, but its functionality is general, the central control screen does not have the Internet of Vehicles, only CarPlay Interconnection can support the scene, which is slightly lacking in product strength for young consumers today. In addition, we can see that although the 2022 CX-5 has added huD, 360 ° panoramic image, full-speed adaptive cruise and other more mainstream configurations nowadays, the equipment rate is very low, only the top has it, except for the entry-level model, the rest of the models must be optional.
In general, through the above aspects, the 2022 Mazda CX-5 has not been substantially improved in terms of space, fuel consumption, power, or configuration that household consumers are more concerned about. Therefore, for the 2022 CX-5, the author believes that it is just "fried cold rice", and the price has not changed, and it is clear that it is to continue to talk to everyone about "feelings". But then again, isn't it a bit too far-fetched to talk to young consumers in their 20s? So, what do you think of the new Mazda CX-5? Welcome to leave a message!