"Japanese BMW", this is the evaluation of the Mazda brand by many fans, as a brand with sports and control as the selling point, Unxella, Artez and even CX-5 have received praise in terms of handling, but in terms of sales, Mazda has a big gap compared to Toyota and Honda. Taking the compact SUV CX-5 as an example, its total traffic insurance in China in 2021 is only 25,524 vehicles, even less than Ford's 33,417 vehicles. Although the old model performed poorly, Mazda did not abandon the Chinese compact SUV market, and the new CX-5 was officially launched on March 20, with an official price range of 17.58 to 236,800 yuan.
The price threshold dropped by 4,000 yuan, which is a liking change for the new CX-5, whose starting price of 175,800 yuan is exactly the same as the Toyota RAV4 Rongfang, which is also the star model of the compact SUV market. Compared with the Honda CR-V automatic model of 179,800 yuan, the CX-5 has the advantage of 4,000 yuan. Judging from the market feedback, although the new CX-5 has just been listed, cash concessions can already be given at dealers, and in some areas it can even reach 20,000 yuan. In terms of actual purchase price, the CX-5 is lower than the RAV4 Boom and CR-V.
Because it is an annual redesign, the new CX-5 compared to the old model is only a fine adjustment of the exterior interior, in terms of power, the new CX-5 still provides 2.0L naturally aspirated and 2.5L naturally aspirated two engines, matching the 6-speed automatic transmission; many fans regret that the 2.5T model did not appear on the domestic new CX-5. For a brand that prides itself on sports, the domestic CX-5 "castrated" 2.5T model is regrettable. From the perspective of power data, the maximum power of the 2.5T model is 169kw and the maximum torque is 420Nm, which has certain advantages over the Volkswagen Tiguan L 2.0T high-power version.
Mazda, which insists on self-priming, is inferior to the turbo model of the same level in terms of power output data, which also makes some consumers feel that it is not moving thoroughly enough. Taking the CX-5 2.5L model as an example, its maximum power and torque are only 144kw and 252Nm, while the Tiguan L 2.0T low-power version also reaches 137kw and 320Nm. Because of the insufficient power reserve, it also leads to the domestic CX-5 being inferior to CR-V, Tiguan L and other models in terms of acceleration; if the 2.5T model can enter the market, it is bound to change the general shortcomings of CX-5 acceleration and better meet the needs of consumers who pay attention to sports.
Reducing prices and increasing equipment is a means for many models to improve their competitiveness, and the CX-5 is no exception. Although the new CX-5 official price threshold is down to 4,000 yuan, it has been slightly improved in configuration, adding reversing images, rear armrests, center console LCD display, automatic headlights, LED daytime running lights, rain induction wipers, etc. The addition of the above configuration is helpful to improve the convenience of use. At the same time, the CX-5 is also equipped with a head airbag, tire pressure alarm, reversing radar, keyless start, LED headlights, electric adjustment/folding/heating of exterior mirrors, automatic partition air conditioning, rear seat air outlet, etc.; from the perspective of daily use, this car is completely sufficient. Compared with the Toyota RAV4 Rongfang at the same price, the advantage of the CX-5 is in terms of convenience configuration, such as more rearview mirror heating, reversing radar/image, automatic air conditioning, etc., but the active safety configuration level of rav4 Rongfang is higher, adaptive cruise, lane departure warning, lane keeping assistance, active braking, etc. are standard; in terms of the value of the configuration, it is obvious that the rav4 Rongfang extra active safety configuration is more attractive, as for reversing radar, reversing image, the cost of the later value does not exceed 2000 yuan.
185,800 yuan of 2.0L Zhishang type compared to the comfort type price of 10,000 yuan higher, the configuration of more parallel assist, front parking radar, reversing side warning system, cruise control, electric sunroof, keyless entry, etc., with 10,000 yuan to get the above these configurations is worthwhile, it can also be optional adaptive endurance, adaptive near and far headlights, HUD head-up digital display, lane departure warning, lane keeping assistance, active braking, etc. In kitten's view, the 2.0L Zhishang type is a cost-effective one and will become the main sales force for the future.
The 2.5L two-wheel drive intelligent type of 205,800 yuan is 20,000 yuan higher than the 2.0L smart model, in addition to the engine upgrade from 2.0L to 2.5L, there are also more lane departure warning systems, lane keeping assistance systems, active braking, full-speed adaptive cruise, roof racks, adaptive far and near light, automatic anti-glare interior mirrors, etc., and its cost performance is also good.
The 2.0L two-wheel drive Zhiya type of 195,800 yuan is 10,000 yuan higher than the 2.0L automatic two-wheel drive Zhishang type, and the configuration is more than electric trunk, roof luggage rack, leather seats, main driver electric adjustment, front seat heating, automatic anti-dazzling interior mirrors, etc., which mainly improves comfort and convenience. The 2.5L automatic two-wheel drive Zhizun type of 215,800 yuan is 20,000 yuan higher than the 2.0L automatic two-wheel drive Zhiya type, and the configuration changes are more lane departure warning system, lane keeping assistance system, active braking, full speed adaptive cruise, roof rack, adaptive far and near light and power upgrade.
The 2.5L automatic four-wheel drive Zun Yao type of 236,800 yuan is 21,000 yuan higher than the 2.5L automatic two-wheel drive smart zun type, and the change in configuration is equipped with a four-wheel drive system, 360-degree panoramic image, HUD head-up digital display, passenger seat heating and other configurations, and its cost performance is average.
Kitten heart blue view
The price threshold has been lowered and the configuration has been adjusted, and the comprehensive competitiveness of the new Mazda CX-5 has improved, but because the cash discount at the dealer has shrunk compared with the end of last year, it is likely to affect the consumer's enthusiasm for purchasing. From the perspective of consumers, Kitten believes that the configuration of the new CX-5 entry-level model should be further strengthened, and the configuration of adaptive cruise and active braking should become optional packages in order to further enhance competitiveness. The absence of the 2.5T model, Kitten believes that this is the biggest regret of the new CX-5, because the existing two self-priming engines are generally powerful, and if the 2.5T is joined, it can form a greater differentiation with competitors such as Honda CR-V and Toyota RAV4 Rongfang, helping to increase sales.
Compared with Toyota and Honda, Mazda belongs to a niche brand, it needs to form a differentiation with the two major Japanese giants to attract more consumers; looking at the CX-30 and Unxella positioned below the CX-5, which are equipped with imported 2.0L compression-ignition engines, Kitten believes that Changan Mazda is too cautious and stingy for the CX-5, if it can launch a CX-5 high-end model equipped with an imported 2.5T engine, it can not only increase sales, but also enhance Mazda's brand image, which can be described as killing two birds with one stone.